visible.com
What is Visible.com
Visible is a U.S.-based mobile virtual network operator (MVNO) owned by Verizon, offering prepaid cellular service without physical stores — everything is done via app or website. (Wikipedia)
Founded on May 10, 2018, Visible’s goal was to provide a simpler, lower-cost alternative to traditional phone plans, with unlimited data, talk, and text, and no long-term contracts. (Wikipedia)
Because it uses Verizon’s network infrastructure, Visible customers enjoy the same 4G LTE and 5G coverage as Verizon subscribers, but at a much lower monthly cost. (visible.com)
What Visible Offers
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Unlimited everything — data, talk, text, and hotspot (though hotspot speeds vary depending on plan). (visible.com)
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No hidden fees or long contracts — what you pay monthly (or annually) is what you get; price includes taxes and fees. (visible.com)
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Bring-your-own-device (BYOD) — you don’t need to buy a new phone; you can activate Visible on a compatible unlocked iOS or Android device. (Wikipedia)
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App-based management — activating service, switching phones, porting numbers, payments, etc. are all handled via the app (or online). (Google Play)
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Plan tiers — Visible has expanded beyond the original single plan. As of 2025, there are multiple options: a base plan (cost-effective), “Visible+” with better hotspot/data performance and additional features, and higher-tier offerings for power users. (Verizon)
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International / roaming options — some plans also support calling/texting to Canada/Mexico, and optional “Global Pass” add-ons for travel or roaming. (visible.com)
Because Visible piggybacks on Verizon’s network, coverage tends to be broad and reliable — a big plus compared to many independent MVNOs that run on smaller networks. (Best Buy)
History & Evolution
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When launched in 2018, Visible offered one plan — unlimited service for US$40/month. (TechCrunch)
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The service was invite-only at start, with SIM cards mailed to you; no physical stores at any point. (Wikipedia)
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Over time, new plan tiers were added. By 2025 there are at least 2–3 plan options, varying in hotspot speeds, data prioritization, and extra features. (Verizon)
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In September 2025, Visible expanded its availability: now you can sign up via certain retail stores (not just online). (Yahoo Finance)
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Brand and marketing have always emphasized simplicity, transparency, and value — targeting users who want a no-nonsense phone plan that just works. (Pentagram)
Strengths & What Works Well
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Cost-effectiveness: For many users, Visible delivers major savings compared to standard Verizon plans, while maintaining network quality. (Tom's Guide)
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Simplicity & flexibility: No contract, no surprises — easy to start, easy to cancel or switch. (Clark Howard)
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Reliable network backbone: Since it runs on Verizon hardware, coverage and reliability tend to beat many small or budget carriers. (visible.com)
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Good for casual or heavy users: Because plans offer unlimited data (including hotspot), it works for regular web browsing or even tethering laptops — useful if you travel or work remotely. (visible.com)
Weaknesses & Trade-offs
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Customer support is limited: Visible’s support is only via online chat or social media — no phone support; that’s caused complaints especially in issues like number porting, SIM/eSIM activation, or billing problems. (Wikipedia)
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Potential for slower data in congested areas: Because it’s essentially a prepaid MVNO, during busy periods data may be deprioritized compared to Verizon’s own post-paid customers. (NerdWallet)
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Limited to U.S. coverage: If you’re abroad often, the base plan may not cover roaming — though there are add-ons for international travel, they come with extra cost and restrictions. (visible.com)
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No family/shared plan structure: Visible is designed for individual lines rather than family bundling — might be less ideal if you want multiple lines under one account. (SmartMove.us)
Who Should Consider Visible
It’s a good fit if you:
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live in the U.S. or have a base there,
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want a simple, cheap, no-fuss phone plan,
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don’t need complex features (international roaming, family lines, expensive perks) all the time,
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want unlimited data and hotspot without long-term contracts,
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are comfortable managing your account online (app only, no physical store).
If you prioritize top-tier support, guaranteed high-speed data at all times, or need advanced roaming/family features — then a mainstream carrier or premium plan might suit you better.
Key Takeaways
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Visible is a digital-first prepaid wireless brand owned by Verizon, offering unlimited data, talk, text, and hotspot at low monthly pricing.
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It relies on Verizon’s 5G/4G LTE infrastructure, giving broad coverage and decent reliability.
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Plans start as low as US $25/month, with no contract and inclusive pricing (taxes/fees).
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Activation and account management are done entirely through the app or web — no physical stores (though retail sign-ups became available via Best Buy in 2025).
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The trade-offs come in customer support (chat only), possible deprioritized data when network is congested, and limited extras like family plans or global roaming.
FAQ
Q: Is Visible part of Verizon or an independent company?
It’s owned by Verizon. Visible operates as an MVNO using Verizon’s network. (Wikipedia)
Q: Do I need a new phone to use Visible?
No. Visible supports Bring-Your-Own-Device (BYOD) — if your phone is compatible (unlocked), you can use it. (Best Buy)
Q: Are there long-term contracts or hidden fees?
No. Visible is prepaid, with no contract, and monthly prices include taxes and fees. (visible.com)
Q: How about hotspot or tethering?
Yes — all plans include mobile hotspot. Speed and data rates depend on the plan tier (base vs premium). (visible.com)
Q: Is customer support good?
Support is only via online chat or social media. No phone support, which has led to user frustrations — especially during number porting, SIM activation, or billing issues. (Wikipedia)
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