bora.com

January 10, 2026

What bora.com is and what you’ll find there

bora.com is the official website for BORA, a premium built-in kitchen appliance brand best known for cooktop extractor systems (ventilation built into the cooktop, instead of an overhead hood). The site is where BORA explains its product lines, how the extraction concept works, and how to plan, buy, and maintain the appliances.

If you land on an international page (you’ll often see “en-int” in the URL), the site typically routes you to regional content for products, service, and showrooms depending on your country selection.

The core idea: extracting vapours at the cooktop

BORA’s main pitch is simple: capture cooking vapours and odours where they’re created, at pot level, before they spread through the room. BORA describes this as a cross-flow suction approach where the lateral airflow is higher than the speed at which cooking vapours rise. They even quantify that rise speed as up to about one metre per second.

Why that matters in practice: if you’re cooking in an open-plan space, overhead hoods can be visually intrusive, and they’re also not always great at catching steam that drifts. BORA’s approach is meant to keep sightlines cleaner while still handling steam and smells. Whether you prefer it to a hood comes down to kitchen layout, cooking style (lots of high-heat searing vs lighter cooking), and ducting constraints, but the physics argument is what the brand leads with.

Product families you’ll run into on the site

On bora.com, the product navigation is largely organized around categories, with cooktop extractor systems as the flagship. Within that, you’ll see two big “shapes” of systems:

Modular systems are built from separate components (cooktop modules and extraction modules), typically aimed at high-end, flexible kitchen builds.

Compact systems combine cooktop + extractor into one integrated unit.

BORA’s own guides describe compact systems such as BORA Basic and the BORA Pure family, which includes X Pure, M Pure, Pure, and S Pure.

If you click into a specific model page (for example, X Pure), you’ll find details like surface options and design elements. BORA notes the X Pure comes in high-gloss or matte glass ceramic, with the extractor concealed under an “air inlet nozzle” design.

Beyond cooktops, bora.com also pushes a broader “built-in kitchen ecosystem” angle. A major example is the BORA X BO steam cooking and baking system, positioned as a combined steamer and oven using steam + hot air, designed for even results across multiple shelf levels.

The BORA X BO: what makes it different on paper

On the site and in BORA press pages, the X BO is repeatedly described as a multifunction “flex oven” that combines oven and steamer capabilities, plus steam extraction and integrated cleaning functions (depending on the exact description and context).

BORA also talks about ongoing software updates and automatic programs. One press update mentions “over 100 additional automatic programmes,” with preset temperature, time, and steam usage intended to make day-to-day cooking easier without constant manual tuning.

It’s worth saying out loud: these kinds of automatic-program claims are only as good as the usability of the interface and the relevance of the presets to how you cook. But if you like guided cooking and want repeatability, it’s clearly a big part of the value proposition, and the site wants you to see it that way.

Service content: filters, cleaning, tutorials, and error codes

One underrated part of bora.com is that it’s not just marketing pages. The service section is built for owners and installers: filter replacement guidance, cleaning instructions, appliance tutorials, and error message support.

A very concrete example: on the BORA X BO service page, BORA states the steam oven uses an activated charcoal filter to reduce odours, and that the filter should be replaced regularly—specifically, every 150 operating hours.

This kind of detail is what you want to check before buying any built-in appliance system. Filters are consumables. Access, cost, and replacement frequency all affect the long-term experience, and bora.com is where BORA lays out the official expectations.

Buying pathways: online shop, partners, and showrooms

bora.com will often push you toward a dealer/partner route for major appliances, but BORA also runs an official online shop for accessories and spare parts. The shop pages highlight items like filters, cookware accessories, and replacement parts aimed at keeping systems performing “like the first day” (their phrasing).

If you want hands-on experience, BORA promotes showrooms and demonstrations in some regions. A showroom page (example: Sydney) describes appointments, product demonstrations, and bringing kitchen planning documents so the advice can match your installation situation.

There’s also an events section, including “Live Cooking Events,” where BORA frames it as small-group cooking experiences on their appliances.

Company background and positioning

BORA describes itself as a company focused on “premium built-in kitchen appliances,” framing its mission around “revolutionising the kitchen as a living space.” The founder story on bora.com centers on Willi Bruckbauer, described as the driving force behind the cooktop extractor concept and the “end of the extractor bonnet/hood” idea.

For corporate details, BORA’s data protection page lists contact information and an address in Niederndorf, Tyrol (Austria), which is useful if you’re looking for official documentation or privacy-related requests.

How to use bora.com efficiently if you’re researching a purchase

If you’re evaluating a BORA setup, bora.com is best used in a very practical order:

Start with your kitchen constraints. Are you ducting outside (exhaust air) or recirculating? Do you have space in cabinetry for ducting and filters? The right system type depends on that, and the product pages tend to assume you’re thinking about installation early.
Compare compact vs modular quickly. Use BORA’s own explanation of system families to narrow your shortlist before you fall into feature-by-feature overload.
Go straight to service pages for maintenance reality. Look up filter change guidance and cleaning steps before you commit. The X BO filter interval example (150 operating hours) is exactly the sort of detail that changes how “premium” feels after year one.
If possible, book a demo. Ventilation and noise perception are hard to judge from specs. Showroom demos exist in some regions for a reason.

Key takeaways

bora.com is the official hub for BORA kitchen appliances, especially cooktop extractor systems, plus ovens/steam systems and support content.
The central technical claim is cross-flow suction that outpaces rising vapours (BORA cites vapours rising up to ~1 m/s).
BORA’s compact system lineup is commonly presented as Basic plus the Pure family (X Pure, M Pure, Pure, S Pure).
The BORA X BO is positioned as a combined steamer + oven with steam/hot-air cooking and guided programs via software updates.
The service section is worth using early: it documents maintenance items like charcoal filter replacement intervals (X BO: every 150 operating hours).

FAQ

Is BORA mainly about cooktops, or is it a full appliance brand now?

Cooktop extractor systems are still the headline category, but bora.com clearly presents BORA as a broader built-in appliance brand, including the X BO steam cooking and baking system and a dedicated accessories/spare-parts shop.

How does the cooktop extraction concept work in one sentence?

BORA’s explanation is that the system pulls vapours sideways/down at the cooktop with airflow faster than the vapours rise, so steam and odours are captured before they spread.

What’s the fastest way to compare BORA models on the site?

Use BORA’s “modular vs compact” guidance to pick a system type first, then compare only the compact family models (like X Pure vs Pure vs S Pure) or only the modular line, instead of mixing everything at once.

Does the BORA X BO require regular filter replacement?

Yes. BORA states the X BO uses an activated charcoal filter for odour reduction and recommends changing it every 150 operating hours.

Can I buy parts and accessories directly from BORA online?

BORA operates an official online shop that sells accessories and spare parts, including filters and other replacements intended for ongoing upkeep.