thelovinawards com
The Lovin Awards Are Basically Malta’s Internet Oscars
You know how every country has that one award show that blows up your feed for weeks? For Malta, that’s the Lovin Malta Social Media Awards, and everything runs through one site: thelovinawards.com.
What the Site Actually Does
thelovinawards.com isn’t cluttered or complicated. It’s the voting hub. When nominations open, it’s where people rush to throw their favorites into the ring. When voting closes, the site flips to a “stay tuned” screen and leaves everyone refreshing their feeds for the winners. No fluff—just the place to click if you want your voice to count.
The 2024 Awards Took Things Up a Notch
The 2024 edition wasn’t some small influencer popularity contest. It had 19 categories. That’s everything from Best Podcast to Best Festa. Even the Best Pet category had people campaigning like they were running for office.
Brands got involved too. Each category had a sponsor—Purina Malta backed Best Pet, Bolt sponsored Best Overall Content Creator, Malta Public Transport signed on for Best CSR. It made the whole thing feel like a hybrid between an awards show and a local business showcase.
Some Categories Actually Surprised People
There’s the obvious stuff—Best Instagrammer, Best TV Show—but 2024 slipped in five new awards. One was Best Influential Activist, which went to the late Jake Vella, a young athlete whose story moved an entire nation. Another was Best Entrepreneur, where Malta Enterprise put their name behind people building things that actually matter.
And then there’s Best Festa. Only in Malta does a village feast get treated like content gold—and honestly, it makes sense.
The Big Winners Everyone Talked About
Some wins were predictable in the best way. Sosa, who’s basically a content machine, snagged Best Overall Content Creator for the third year in a row. If there’s a Maltese Hall of Fame for memes and skits, his name’s already carved into it.
Love Island Malta owned Best TV Show. No one was shocked—it dominated the cultural conversation all year.
But the award that hit differently? Best Influential Activist going to Jake Vella. His parents accepted it for him. The room got quiet, and suddenly this glitzy event felt very human.
It’s Not Just About Creators
Hermanos Burgers took Best Eatery. Neil Agius—the swimmer who crushes world records—walked off with Best Athlete. Even Best CSR went to Malta International Airport, proving companies can earn applause for doing something good, not just running ads.
Then there’s the Lifetime Achievement Award. Ira Losco, Malta’s pop queen, walked away with it. No one argued.
How It All Works for the Public
Everything funnels through the site. You nominate, you vote, you wait. It’s that simple. And because the votes are public, it feels like every Instagram story matters. People campaign for their favorites like it’s Eurovision—“Vote for my cousin’s dog, Pippa!” actually worked. Pippa won Best Pet.
The simplicity is part of the magic. No confusing sign-ups, no hidden paywalls. Click, vote, done.
Why This Thing Matters
Malta’s small, which means internet culture hits differently. A single viral video can make someone a household name. The Lovin Awards taps into that energy. It isn’t just another trophy night—it’s a snapshot of who Malta is paying attention to right now.
It also blends worlds that don’t usually meet. Creators, activists, and brands all share the same stage. That doesn’t happen often, and when it does, it shifts how people see online culture.
Where It’s Going Next
Right now, thelovinawards.com says voting’s closed for 2024. But it’ll reset. Nominations will open again, new categories might pop up, and someone you’ve never heard of will walk off with a trophy while you’re wondering how they suddenly blew up your feed.
This thing isn’t slowing down. The awards have been growing since they started in 2019, and each year pulls in more people, more sponsors, more noise.
The Bottom Line
The Lovin Malta Social Media Awards aren’t just another influencer party. They’re how Malta crowns its internet royalty. And thelovinawards.com is the place where it all happens—where the votes pile up, the drama brews, and the culture decides who gets to stand in the spotlight.
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