my24milwaukee.com

June 21, 2025

What My24Milwaukee.com Is

My24Milwaukee.com is the online home for My24 Milwaukee, a local Milwaukee television brand tied to WVTV’s channel 24 service.

The site presents My24 as a station serving Milwaukee, Wisconsin, and surrounding communities with entertainment programming, local sports, community material, and station information.

It is not a general city guide or a local newspaper-style site.

Its main purpose is to support the My24 broadcast brand.

That means schedule information, station contacts, FCC notices, public file links, careers, community pages, sports posts, and syndicated entertainment content all sit under one station identity.

The Station Behind the Website

The important thing to understand is that My24 Milwaukee has a long broadcast history behind a simple web address.

The brand traces back to WCGV-TV, which operated as channel 24 in Milwaukee before its broadcast license was surrendered in January 2018 after a spectrum auction process.

After that, the channel 24 programming continued through WVTV as a subchannel, keeping the familiar My24 identity for viewers.

Today, WVTV operates channels 18 and 24 in Milwaukee, with 18.1 carrying The CW and 24.1 carrying My24 programming.

That makes My24Milwaukee.com a digital front door for a television service that has changed technically but still uses the local channel 24 brand.

Ownership And Recent Changes

For many years, My24 Milwaukee was associated with Sinclair Broadcast Group.

That changed in 2025, when Rincon Broadcasting Group completed its acquisition of WVTV in Milwaukee along with several other Midwestern stations.

The transaction included WVTV, listed as CW and MNT in Milwaukee, which matters because My24 is connected to the MyNetworkTV side of the station operation.

There are also newer reports that Rincon has been moving some of its stations toward Community News Media, with WVTV named among the stations in that proposed sale.

For a reader checking the website, this means the brand may look familiar while the corporate ownership story has shifted recently.

That kind of ownership movement is common in local broadcasting, but it can make station pages feel less transparent than users expect.

What The Website Offers

The website is structured like a local TV station site.

The homepage and navigation include station pages such as schedule, contact, careers, EEO public file, FCC information, FCC applications, terms, copyright notices, and public file assistance.

Those sections are not decorative.

They are part of how broadcast stations publish required business, employment, and regulatory information.

The site also hosts topic pages and article pages that cover entertainment, offbeat stories, auto content, community events, and sports material.

Some pages look more like syndicated web content than original local reporting.

That is not unusual for station websites owned or operated within larger broadcast groups.

The site’s strongest local identity appears in sports and community programming rather than deep daily news coverage.

Local Sports Are A Major Part Of The Brand

My24’s clearest local value is sports.

Search results and station descriptions connect WVTV My24 Milwaukee with local high school sports broadcasts for Milwaukee and nearby communities.

The My24 Sports YouTube presence also shows organized high school football coverage across recent seasons, including 2025 Primetime Preps football content.

That tells you something important about the website’s audience.

It is not mainly built for national readers.

It is built for local viewers who want station programming, prep sports, and community-facing broadcast material.

Past partnerships also show the channel’s role in Milwaukee-area sports distribution.

Milwaukee Athletics announced a partnership with My24 Sports in 2018, describing My24 as a Wisconsin-based station and Sinclair Broadcast Group affiliate at that time.

The Milwaukee Admirals also described My24 as a Wisconsin-based station and SBG Television affiliate in earlier coverage of televised games.

Those older references show how the station used sports to stay relevant beyond syndicated entertainment programming.

The Website’s Editorial Style

My24Milwaukee.com feels like a broadcast-support website first and a content site second.

Its pages are practical.

They are built around quick access rather than long reading sessions.

A visitor can find station information, watch-related links, topic pages, and community posts without much friction.

The tradeoff is that the site may not feel deeply curated.

Many articles appear to come from wider station-network content systems, including entertainment reviews, offbeat stories, auto features, and national human-interest items.

That makes the site useful for casual browsing, but less useful for people looking for original Milwaukee reporting every day.

The local sports material gives the site more personality than the syndicated sections.

Why The Domain Still Matters

My24Milwaukee.com matters because local TV brands still rely on simple, memorable domains.

A viewer may not know the difference between WVTV, WCGV, The CW, MyNetworkTV, or a digital subchannel.

They may only know “My24.”

The domain solves that problem.

It gives viewers one place to check the station’s identity, programming, contact information, and public notices.

That is especially useful because the technical station history is complicated.

WCGV once stood as a separate full-power station.

Its channel identity continued after the license ended.

WVTV now carries the My24 service as part of its channel structure.

The website keeps all of that complexity hidden from regular viewers.

Strengths Of My24Milwaukee.com

The site’s biggest strength is clarity of purpose.

It does not try to be everything.

It supports a local broadcast brand, and it gives users access to the practical pages that a station must maintain.

The schedule and contact links are easy to understand from the navigation.

The public file, EEO, FCC, and application links are also visible, which is important for a regulated broadcaster.

The sports connection is another strength.

Local high school sports coverage gives My24 a direct reason to exist in the Milwaukee market, especially when many broadcast subchannels depend heavily on syndicated programming.

Weaknesses And Limitations

The main weakness is depth.

My24Milwaukee.com does not appear to compete with major Milwaukee news outlets for comprehensive local reporting.

Its content mix is broader and lighter.

Users looking for investigative work, dense civic coverage, or daily neighborhood reporting may need other sources.

Another limitation is brand confusion.

The site title appears connected with CW18Milwaukee.com in search results, while the My24 brand points to channel 24 and the former WCGV identity.

That can confuse people who are trying to understand whether they are visiting a CW site, a My24 site, a WVTV site, or the old WCGV site.

The answer is that these identities are connected through the same Milwaukee station operation.

Still, the average visitor should not need to know broadcast ownership history just to understand a website.

Who Should Use The Website

My24Milwaukee.com is most useful for Milwaukee-area viewers.

It is especially relevant for people checking My24 programming, local sports broadcasts, station contact details, community features, or FCC-related station information.

It may also help parents, students, and fans following high school sports coverage.

Media researchers may find it useful as a live example of how legacy local TV brands survive after spectrum changes and station consolidation.

The website is less useful for people seeking a full local news homepage.

It is also less useful for people outside Wisconsin unless they are tracking a specific program, station ownership change, or sports broadcast.

Key Takeaways

• My24Milwaukee.com is the official web presence for Milwaukee’s My24 television brand.

• My24 is tied to WVTV’s channel 24 service and the former WCGV-TV identity.

• The site focuses on station information, programming, community content, sports, and regulatory links.

• Local high school sports are one of the strongest parts of the My24 brand.

• Ownership changed in 2025 when Rincon Broadcasting completed its acquisition of WVTV from Sinclair.

• The site is useful for viewers, but it is not a deep local news destination.

• The channel history is complex, but the website keeps the viewer-facing brand simple.