woolovers com

May 29, 2025

WoolOvers.com: What You Should Know Before Buying Natural Knitwear

WoolOvers isn’t just another clothing site trying to sell you jumpers. It’s been around since 1989, quietly building a solid reputation for doing one thing really well: making quality knitwear from natural materials—wool, cotton, cashmere, silk—without messing around with synthetics.

That alone makes it stand out. Most high-street brands are still blending in acrylic just to cut costs, even in their so-called “premium” lines. WoolOvers doesn’t do that. They keep it real, which, for people who care about comfort, sustainability, and durability, makes a big difference.

The Stuff They Sell (And Why It’s Worth a Look)

Let’s start with the women’s collection. It’s huge. Think everything from soft cashmere cardigans to heavier lambswool sweaters, cotton wraps, and even dresses made with natural fibers. These aren't trendy throwaways—they're the kind of clothes you wear for years, not just a season.

Men’s options are equally strong. Smart wool zip-ups, merino V-necks, classic crew necks, even those old-school shawl collar cardigans that somehow look better every time you wear them. A lot of it is designed in timeless cuts, so you’re not chasing trends. And the fits are decent—not too boxy, not too slim.

One standout? Their cashmere blends. You get that buttery-soft feel without the high-maintenance anxiety that comes with pure cashmere. It's like having luxury that actually works in real life.

They Don’t Do Polyester—and That Matters

This isn’t about being picky. Synthetic fabrics like acrylic and polyester are basically plastic. They trap heat, don’t breathe, and shed microfibers every time you wash them. WoolOvers goes the other direction—natural all the way.

That means you get knitwear that regulates temperature better. Wool keeps you warm but doesn't overheat. Cotton breathes like a champ in spring. Cashmere is warm and ridiculously soft without feeling bulky. And yes, it all biodegrades eventually, instead of sitting in a landfill for 200 years.

There’s also that texture. Natural yarns just feel better against your skin. No scratchiness. No weird clinginess. Just a proper, breathable, wearable layer.

Sizing Can Be Tricky (Here’s What to Know)

This is one of the few places they get some mixed reviews. Some pieces run a little generous. If you’re between sizes, sizing down is usually the safer bet. But check their size guides—they’re pretty detailed, and the reviews often mention fit.

Shipping is fast, especially in the UK, and returns are easy enough. They offer free delivery on orders over £80, which most people hit without trying. No weird import surprises either if you're shopping locally.

Why People Keep Coming Back

The reason WoolOvers has a loyal following isn’t just because the clothes are good. It’s because they’re consistent. You know what you’re getting. The color you see online is usually the color that arrives. The stitching holds up. The fabrics don’t pill after two wears.

Even their packaging reflects the same ethos. Recyclable, no nonsense. They’re not trying to make you feel like you’re unboxing a luxury watch—they’re just getting good clothes to you without wasting materials.

And for people who care about that kind of thing—how it’s made, how long it lasts, what it’s doing to the planet—it checks all the boxes without being preachy about it.

Not Perfect, But Honest

Check their Trustpilot and you’ll see a mix. Most reviews are solid—people love the feel, the fit, the look. Some complaints come up around sizing or delivery delays, especially during sales. But unlike a lot of brands, WoolOvers actually responds and owns the issues.

And that says a lot. If a company’s been around since the 80s and is still answering the phone and fixing problems, it’s usually a sign they’re doing more right than wrong.

What Sets Them Apart

They’re not chasing runway trends. There are no neon polyester puffers here. Instead, WoolOvers leans into wardrobe staples—things like a lambswool jumper you can throw on every winter, or a cotton cardi that just works with everything.

And that’s the point. Most of their customers aren’t buying for Instagram. They’re buying because they want something that feels good, looks good, and holds up.

Compared to brands like Pure Collection or Moshulu, WoolOvers tends to offer a better balance between price and quality. It’s not bargain-basement cheap, but it’s fair. Especially considering everything is made from natural fibers.

Seasonal Deals Are Worth Waiting For

They do run sales. Black Friday, mid-season markdowns, and especially good end-of-season clearances. That’s usually the best time to grab a cashmere blend or merino sweater without paying full price.

Their “New In” section rotates regularly, so even though they stick with timeless styles, there’s always something fresh. Colors shift with the seasons—rich jewel tones in winter, softer pastels and neutrals in spring.

A Quick History (Because It Explains A Lot)

WoolOvers started at country shows in the UK, selling wool sweaters out of a van. That grassroots, no-BS approach still comes through in how they run the business. They’re based in West Sussex, not some anonymous factory city. The people behind the brand actually understand knitwear—and care about what they’re making.

That’s why the clothes don’t feel mass-produced. They feel like someone actually thought about how they’d wear them, how they’d wash them, how they’d feel after five wears.

So, Is It Worth It?

If you care about clothes that last, feel better the more you wear them, and don’t come with a side of environmental guilt—then yes, it’s absolutely worth it.

WoolOvers isn’t flashy. It’s not trying to be edgy. But if your idea of a good buy is something that fits well, feels amazing, and works hard without falling apart, this is a brand to keep in your rotation.

And that’s the thing. Clothes don’t have to shout to stand out. Sometimes, the quiet ones are the ones worth listening to. 🧶