incogni.com
Incogni.com is a paid privacy service that asks data brokers and people-search sites to delete personal information for you.
What does Incogni.com actually do?
Incogni sends data removal requests to companies that collect, store, trade, or publish personal information.
These companies can hold details such as your name, email address, home address, phone number, and other profile data.
Incogni says its automated system currently covers more than 420 data broker and people-search sites.
You can see examples on Incogni's data broker list.
The service also sends new requests later because deleted information can appear again when brokers refresh their databases.
This recurring work is one of the biggest reasons Incogni is sold as a subscription instead of a one-time cleanup.
How does Incogni remove your information?
You first create an account and provide enough personal information for Incogni to identify records that may belong to you.
You then sign an authorization form that lets Incogni make deletion requests on your behalf.
Incogni explains the legal purpose of this document in its authorization guide.
After setup, Incogni contacts relevant brokers and tracks requests through its online dashboard.
A completed request can mean that the broker deleted a record or confirmed that it did not have the person's data.
This detail matters because Incogni cannot always know in advance which private databases actually contain your information.
Can Incogni remove everything about you from the internet?
No, and this is an important limit to understand before paying.
Incogni mainly targets data brokers and people-search services rather than every page where your name may appear.
Government records, court documents, news stories, social media posts, and other lawful public information may remain online.
Incogni itself says complete internet removal is not realistic on its personal information removal page.
The better goal is to reduce how easily strangers, marketers, and other companies can find personal details through broker databases.
How much does Incogni cost?
Incogni offers individual and family subscriptions with both automated and higher-level custom removal options.
The company's current pricing page lists Standard, Unlimited, Family, Family Unlimited, and other available options depending on location.
Standard focuses on recurring automated removals from more than 420 covered sites.
Unlimited adds custom removal requests for thousands of additional websites that are not part of the normal automated list.
Family plans can cover up to five people under one account.
Prices can change because Incogni uses promotions, monthly or annual billing, taxes, and region-specific offers.
Checking the live price before buying is therefore smarter than relying on an old review or coupon page.
Is Incogni.com safe and legitimate?
Incogni is a Surfshark product that began after the Surfshark team explored the data broker problem in 2021.
The company describes that background on its About Us page.
Incogni also says it uses encrypted systems, offers two-factor authentication, and has completed a SOC 2 Type 2 examination.
A useful outside check came from Deloitte, which provided limited assurance in 2025 for several Incogni claims.
The Deloitte assurance summary says the assessment covered broker coverage, recurring requests, removal confirmations, and whether Incogni sold customer personal data during the examined period.
Independent testing is positive too, with Security.org's 2026 comparison naming Incogni its best comprehensive data removal option overall.
Still, users should remember that any removal service needs some personal details to locate and remove matching records.
Where can you use Incogni?
Incogni is not available everywhere because privacy rights differ between countries.
Its supported-country list currently includes the United States, Canada, the United Kingdom, the European Union, Switzerland, Norway, Iceland, Liechtenstein, and several related territories.
Incogni uses laws such as GDPR, UK GDPR, CCPA, and PIPEDA when making eligible privacy requests.
The exact scope of removal can therefore change based on where the customer lives.
Who should consider using Incogni?
Incogni makes the most sense for someone who wants less personal information sitting in data broker databases but does not want to contact hundreds of companies by hand.
You can make many opt-out requests yourself for free, so the subscription mainly buys automation, repeated follow-ups, tracking, and time savings.
The Standard plan should cover the simpler goal of ongoing broker cleanup, while Unlimited makes more sense when personal details appear across unusual websites outside the automated network.
Incogni is therefore not a magic delete button for the internet, but it is a practical tool for shrinking one of the largest parts of a person's searchable data footprint.