naturallycurly.com
What These Two Websites Are Now
NaturallyCurly.com and Beautycon.com now sit inside the same Sundial Media Group system, but they still serve very different needs for people interested in hair and beauty.
NaturallyCurly is the practical guide, while Beautycon is the larger culture and event brand connecting consumers, creators, experts, and beauty companies.
The old NaturallyCurly domain now leads into a NaturallyCurly section on Beautycon, while Beautycon.com redirects visitors to a Beautycon page hosted by Refinery29.
This structure suggests a business plan that uses trusted niche content to support events, advertising, partnerships, and broader community experiences.
Why NaturallyCurly Still Matters
NaturallyCurly began in 1998 after co-founders Michelle Breyer and Gretchen Heber saw that people with curls could not find enough useful advice or suitable products.
The founders organized the site around texture rather than race, giving it a broad identity while serving people often ignored by traditional beauty media.
Its early value came from forums, stylist information, product reviews, and advice based on real problems experienced by people with textured hair.
That history matters because hair-care trust grows slowly, and readers return to sources that understand porosity, density, curl pattern, breakage, moisture, and styling limits.
The current section keeps this approach through texture categories, a curl-pattern quiz, product coverage, expert questions, personal stories, and guides for waves, curls, coils, and locs.
Its strongest asset is a large library built around questions people ask before buying products or changing a routine.
Where NaturallyCurly Feels Weaker Today
The brand is harder to understand because its old domain identity has been folded into Beautycon instead of remaining a separate destination with its own homepage.
A loyal visitor may remember NaturallyCurly as a complete community, yet the current experience can feel like a content channel inside a broader company site.
As of June 20, 2026, the visible “latest” articles on its main page are dated June 2025, making the section look less active than its reputation suggests.
That gap does not make older advice useless, but it can make readers question whether product lists, trends, expert names, and buying links remain current.
The migration may weaken search traffic if old pages, links, categories, and user habits were not transferred carefully, although only internal data could confirm this.
NaturallyCurly should maintain old links, show update dates, explain testing methods, and separate timeless education from product content needing frequent review.
What Beautycon Is Designed to Do
Beautycon started as a small beauty-blogger gathering in 2011 and later became a festival business with events in Los Angeles, New York, London, Dubai, and Tokyo.
The original company struggled with financial pressure, rapid expansion, workplace complaints, and the pandemic before Essence Ventures acquired its assets in 2021.
Beautycon returned in person in 2023, then moved under Refinery29 in 2024 as part of a plan centered on events and branded services.
Its role is wider than NaturallyCurly because it covers makeup, skin, hair, creators, business, identity, technology, trends, and the social meaning of beauty.
The 2024 event used interviews, panels, learning sessions, creator spaces, product discovery, and brand activations, showing that participation is central to its value.
This model helps sponsors by combining live contact, social content, product sampling, creator access, and editorial coverage in one place.
Where Beautycon’s Website Needs More Work
The Beautycon homepage says the event will return in 2026, but it mainly presents a 2024 recap and does not show clear event details on the landing page.
That creates a weak first visit for someone seeking dates, location, tickets, speakers, exhibitors, creator access, accessibility information, or travel help.
The page works as a signpost, but it does not feel like a year-round beauty destination with enough reasons for people to return each week.
A stronger site would combine event news, short lessons, speaker videos, trend reports, creator profiles, launches, ticket tools, and personal schedules in one simple system.
It should show what is confirmed, what is still planned, and when updates will arrive, because clear status information builds trust before ticket sales.
The Best Way to Connect Both Brands
NaturallyCurly can bring steady search traffic from people solving a hair problem, while Beautycon can turn that attention into a wider relationship with beauty culture.
A reader might start with a curl quiz, read a routine guide, join a texture-based newsletter, watch an expert session, and later attend a Beautycon event.
This path is stronger than treating every visitor alike, because someone seeking help with dry coils has a different goal from someone seeking creator networking.
The combined platform should keep separate entry points, visual identities, newsletters, and topic menus, while sharing accounts, event access, video, and selected recommendations.
NaturallyCurly should remain the trusted specialist, and Beautycon should remain the broad gathering place, because merging both voices too tightly would reduce their value.
A Practical Content Strategy
NaturallyCurly should publish fewer shallow product roundups and more tested routines explaining hair type, climate, budget, ingredients, technique, and realistic results.
Every product article should state who tested the item, how long it was used, whether content is sponsored, and which hair conditions may change the result.
Beautycon should turn every live panel into several digital pieces, including a full video, short clips, a written lesson, speaker links, and a checklist.
One stage discussion could then support search, social media, newsletters, sponsors, and future ticket promotion for many months.
Both brands should invite questions and stories, but visible moderation is needed so harmful advice, hidden advertising, and false product claims do not weaken trust.
The Main Business Opportunity
Together, the brands can cover the full journey from a private beauty problem to public participation, which many article-led beauty publishers cannot easily offer.
NaturallyCurly brings focused intent because readers arrive with a clear need, while Beautycon brings scale and emotion through events, personalities, discovery, and shared experience.
The biggest risk is brand blur, where NaturallyCurly loses specialist authority and Beautycon becomes only a thin event page inside a larger media network.
The biggest opportunity is a connected system where deep advice earns trust, community tools keep people involved, and live experiences create revenue without turning everything into advertising.
The best approach is to give each brand a clear job and make the path between them easy to see.
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