naturallycurly.com
NaturallyCurly.com is a trusted hair guide that helps people understand, style, and care for wavy, curly, coily, and loc’d hair.
What is NaturallyCurly.com?
NaturallyCurly began in 1998 when three journalists built an online space for people whose hair needs were often ignored by large beauty companies (NaturallyCurly anniversary announcement).
The project grew from a small support forum into a major library of hair guides, personal stories, product reviews, and beauty news.
Its early success came from treating textured hair as the main subject, rather than a small part of a general beauty site.
NaturallyCurly was acquired by Essence Ventures in 2018 and is now presented as part of Beautycon (Michelle Breyer, Beautycon).
The old NaturallyCurly.com address still works, but much of its content now appears on Beautycon.com.
What can you find on the website?
The site covers daily concerns such as dry hair, frizz, breakage, shrinkage, scalp care, hair loss, and heat damage.
It also offers advice about cuts, color, protective styles, children’s hair, men’s hair, locs, and the Curly Girl Method.
Readers can browse content by texture, with separate areas for wavy, curly, and coily hair.
This structure makes the site easier to use than a normal beauty magazine because visitors can begin with their own hair pattern.
The archive also contains interviews with stylists, founder profiles, personal “Texture Tales,” runway coverage, and product-focused articles.
Its strongest pages explain a clear task, such as finding a styling product, choosing a hairstyle, or changing a wash routine.
How does its curl typing system work?
NaturallyCurly sorts hair into numbered groups, including wavy Type 2, curly Type 3, and coily Type 4 hair.
Letters create smaller groups, such as 2A, 3B, or 4C, based mainly on the visible shape and tightness of the pattern (NaturallyCurly curl-pattern guide).
The site’s texture quiz also asks about porosity, density, styles, and products before giving suggestions (NaturallyCurly Texture Quiz).
This is more useful than looking at curl shape alone because two people with similar curls may need very different care.
For example, fine hair may become heavy under rich butter, while dense and dry hair may need more moisture and stronger hold.
Hair typing should still be treated as a starting map, since one head can contain several patterns and can change after heat, color, weather, or damage.
Why has NaturallyCurly remained important?
NaturallyCurly gave textured-hair consumers a public voice before social media made this kind of community easy to build.
Its real value was not simply teaching people how to use gel or conditioner.
The site helped change the message around curls, coils, and natural Black hair from “hard to manage” to normal, useful, and worthy of expert care.
It also created a direct feedback loop between buyers and hair brands.
The company once reported a monthly social reach of 26 million across NaturallyCurly and CurlyNikki, while claiming influence over billions of dollars in hair-product sales (TextureMedia company profile).
Its Best of the Best awards became especially useful because winners were chosen around the needs of textured-hair users, and some brands placed the award seal on packaging and advertisements (Best of the Best history).
Can you trust its product advice?
NaturallyCurly is helpful for discovering products, learning common hair terms, and comparing possible routines.
Its large archive also shows how products and popular methods have changed over many years.
However, product coverage can sit close to brand promotion, shopping links, events, and sponsored beauty content.
Readers should therefore check ingredient lists, publication dates, and several independent reviews before buying an expensive item.
The advice should also be tested slowly because a product that works for one 3C or 4A reader may fail on hair with a different density or porosity.
Claims about hair loss, scalp disease, allergies, or serious breakage should be checked with a dermatologist or qualified medical professional.
Is NaturallyCurly.com still active?
The site remains online, but its identity is now closely tied to Beautycon.
The current landing page says NaturallyCurly is part of Beautycon and directs visitors into a shared Beautycon design and content system (NaturallyCurly homepage).
The most recent homepage articles visible during this review were dated June 2025, even though this review was completed in July 2026.
That gap suggests the platform now works more as a valuable evergreen archive and Beautycon content section than as a fast daily publication.
NaturallyCurly is still a strong first stop for basic textured-hair research, but its older pages, changing ownership, and commercial links make careful date and source checks important.
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