makaan.com
What Makaan.com is and why people still look it up
Makaan.com is an Indian online real estate portal that started in 2007 and has long been positioned as a place to search properties and connect with brokers, builders, and sellers. A big part of its early differentiation was trying to make the broker side less opaque by adding a broker rating system, so users could see feedback signals instead of relying only on ads or word of mouth.
One thing that confuses people today is naming. If you search the web quickly, you’ll see multiple “Makaan”-branded real estate sites (for example, Makaan24, MakaanMarket, and others) that are not the same as Makaan.com. They may be legitimate businesses, but they’re separate properties with separate ownership and listings. So if your intent is specifically Makaan.com, focus on the makaan.com domain and references to its company history and acquisition rather than similarly named platforms.
Ownership and the PropTiger acquisition story
Makaan.com originally sat under the People Group associated with Anupam Mittal (known for Shaadi.com and other ventures). In April 2015, PropTiger.com acquired Makaan.com for an undisclosed amount, with the stated intent of creating a common platform and broader service coverage while keeping the portals operating separately.
PropTiger is owned by Elara Technologies (often referenced as Elara Technologies Pte. Ltd.), and multiple reports connect Makaan.com to that same umbrella after the acquisition. Coverage at the time also highlighted News Corp’s stake in the PropTiger/Elara story, alongside other investors mentioned in company profiles.
If you’re a regular homebuyer, ownership can sound like background noise. It actually matters in a few practical ways: data-sharing between sister platforms, cross-posting of listings, shared sales teams, and whether the portal is optimized for lead-generation versus end-to-end transaction support. The acquisition era in Indian proptech pushed many portals to act less like “classifieds” and more like “marketplaces,” at least in messaging, even if the reality varies city to city and segment to segment.
What you can typically do on Makaan.com
At its core, Makaan.com is about property discovery and lead connection. Users generally come to:
- Search for homes by city, locality, and configuration (BHK, size, budget)
- Compare projects and neighborhoods at a high level
- Find brokers/agents and builders and request callbacks
- Look at price trends or area insights (these features vary over time and by market)
Historically, Makaan.com also leaned into broker discovery and broker ratings, which is important because broker quality is one of the biggest variables in how painful or smooth your process becomes. The usefulness of ratings depends on volume and recency, but even imperfect signals can help you shortlist who to speak to first.
One practical point: portals often mix “owner listings,” broker listings, and builder listings in ways that aren’t always obvious at first glance. If you’re trying to avoid broker-led inventory, you usually need to apply filters carefully, read the listing attribution, and confirm on the first call who you’re dealing with.
How to use it without wasting days on the wrong leads
Most people don’t struggle because the search is hard. They struggle because they treat online listings like they’re verified, current, and priced honestly. That’s not how the ecosystem works.
A more realistic workflow looks like this:
-
Build a shortlist fast, but don’t fall in love with the first page
Use Makaan.com to generate options in 20–30 minutes. Save listings, note locality clusters, and move on. -
Validate availability early
Ask directly: “Is this still available today? When was it last shown? Is the price negotiable and what’s the all-in cost?” If the answers are vague, that listing is probably just a hook. -
Demand specifics before a site visit
Floor, facing, carpet area vs built-up area, parking terms, maintenance, power backup, water situation, age of property, and any major issues. People skip this, then spend weekends traveling to dead ends. -
Treat “market price” as a range, not a fact
Online pricing can be stale or strategically low to drive calls. Use multiple comparable listings in the same micro-market to set a realistic range. -
Use the broker/agent layer intentionally
If Makaan.com surfaces agent profiles and feedback, use it to shortlist two or three agents who specialize in your exact micro-market, not the whole city. Then give each the same requirement and see who brings real inventory versus recycled links.
For agents and builders: what the portal is really selling
From the supply side, Makaan.com is basically selling attention and leads. That usually means subscription packages, featured listings, banner placements, and sometimes performance-based lead products (the exact packaging changes over time). The win for professionals is reach and inbound demand. The risk is low-intent leads and intense competition that drives up the cost per serious buyer.
If you’re an agent, the best results typically come from tight specialization and fast response times. If you’re a builder, the portal can be useful for top-of-funnel discovery, but you still need strong on-ground conversion because serious buyers will cross-check your project across multiple platforms and offline references.
Limitations you should assume upfront
Even if a portal is well-known, you should assume:
- Some listings are outdated or duplicated across brokers
- Some photos are generic or reused
- Some “hot deals” are priced to trigger calls, not to close
- Locality descriptions may be optimistic and not reflect street-level reality
That doesn’t make the platform useless. It just means the portal is step one, not the whole process. The more you treat it like a lead directory plus market scanner, the less frustrated you’ll get.
Key takeaways
- Makaan.com is an Indian real estate portal launched in 2007 and known for including broker-rating signals.
- PropTiger acquired Makaan.com in April 2015, tying it to the Elara Technologies group referenced in reporting and company profiles.
- There are similarly named “Makaan” sites online; don’t assume they’re the same business as Makaan.com.
- Use the portal to shortlist and compare, but validate availability, pricing, and listing authenticity immediately on calls.
- Ratings and agent profiles can help, but only if you still do basic verification and cross-checking.
FAQ
Is Makaan.com the same as Makaan24 or MakaanMarket?
No. They are separate websites with separate domains and branding. If you’re trying to evaluate Makaan.com specifically, don’t mix it up with similarly named portals that show up in search results.
Who owns Makaan.com?
Makaan.com was acquired by PropTiger in April 2015, and it is commonly described as part of the Elara Technologies group associated with PropTiger.
Is the broker rating system on Makaan.com reliable?
It can be a useful signal for shortlisting, but treat it as directional. Your own validation still matters: ask for recent deals in the exact area, confirm inventory freshness, and compare what multiple agents tell you.
What’s the fastest way to avoid outdated listings?
On the first call, confirm the “last shown” date, whether it’s available right now, and whether the photos and price match the current situation. If the agent won’t answer clearly, move on.
Can Makaan.com help with rentals as well as buying?
Real estate portals in this category typically cover both buy and rent use cases, but inventory quality varies by city and locality. Use it for discovery, then verify aggressively before you spend time on visits.
Post a Comment