exito.com

February 23, 2026

What exito.com is and who runs it

Exito.com is the main e-commerce site for Éxito, one of the best-known retail brands in Colombia. The site is tied to Grupo Éxito, a major South American retail group with operations across multiple countries, and Éxito is the flagship name most Colombian shoppers recognize.

In practical terms, exito.com plays two roles at once:

1. Éxito’s own online store for groceries and general merchandise.
2. A marketplace platform where third-party sellers can list and sell products alongside Éxito’s own assortment.

That combination matters because it changes how shopping works: not every product is shipped, guaranteed, or supported in exactly the same way, depending on whether it’s sold directly by Éxito or by an independent marketplace seller.

What you can buy on exito.com

The site positions itself as a broad “buy almost everything” destination, not a niche store. You’ll see major categories like:

• Groceries (“Mercado”): produce, meats, dairy, household cleaning, personal care, and more.
• Technology and appliances: the homepage and marketplace messaging consistently push items like TVs, phones, mattresses, and other big-ticket household buys.
• Fashion (“Moda y accesorios”): clothing and accessories for men, women, and kids.

The marketplace component expands this range because sellers can bring inventory that Éxito doesn’t stock directly, including niche brands or imported items, while still using exito.com as the storefront.

Marketplace: what it means for shoppers

Éxito describes its marketplace as a platform that allows independent sellers (national or international) to exhibit and commercialize products through exito.com, while consumers purchase through the site.

From a shopper perspective, there are a few real-world implications:

• Seller identity matters. On a marketplace order, the actual seller can be a third party, not Éxito itself. That can affect returns, warranties, delivery promises, and who ultimately responds when there’s a problem.
• Assortment is larger. You may find products that feel more like a general marketplace selection rather than a traditional supermarket/hypermarket catalog.
• Rules and responsibilities are spelled out separately. Éxito publishes dedicated marketplace terms that describe how the platform works and how sellers participate.

If you’re buying something expensive (electronics, mattresses, appliances), it’s worth checking whether the item is sold by Éxito or by a marketplace vendor, because the after-sales experience can differ even if checkout looks the same.

Account, login, and the “one store” experience

Exito.com supports a logged-in experience where you enter the site and shop across categories like groceries, technology, appliances, and fashion. The login flow is presented as “tu exito.com” (your exito.com), which is basically the standard pattern: sign in, manage orders, and save details needed for repeat purchases.

This matters for essentials and repeat shopping because grocery ordering tends to require more saved preferences (addresses, substitutions, delivery scheduling if offered in your area, and payment methods). The site also emphasizes safe shopping and scale (hundreds of thousands of products) as part of its positioning.

Loyalty: Puntos Colombia and how it connects

One of the strongest “sticky” features around exito.com is integration with Puntos Colombia, a Colombian loyalty program that lets users accumulate and redeem points through purchases. Exito.com explicitly promotes earning points on purchases and redeeming them for categories like tech, groceries, and appliances.

The value here is straightforward: if you shop Éxito regularly, points can function like a deferred discount system, and exito.com makes it part of the online purchase story rather than something only handled in-store.

Payments and checkout options (web + app)

Éxito also pushes users toward mobile shopping via the Éxito app on Google Play, which lists a broad set of payment methods. The app listing highlights:

• Credit cards (including major networks and Éxito’s own card)
• Debit cards
• PSE (online bank transfer / secure online payments)
• Nequi
• “PIN payment” for in-store
• Cash on delivery (depending on the order and location)
• Paying and redeeming with Puntos Colombia during checkout

Even if you primarily shop on desktop, the app listing is a useful reference because it gives a clear view of what Éxito is actively supporting in its current commerce stack (and it shows it’s being maintained with recent updates).

Why exito.com is a big deal in Colombia’s online retail

Exito.com isn’t just a place to buy things online; it’s part of an omnichannel strategy from a retailer that already has deep physical presence and logistics in Colombia. Grupo Éxito positions itself as a leading food retail platform in South America, and exito.com is the online front door for a lot of that Colombian consumer activity.

On top of that, Éxito is clearly trying to compete not only on groceries, but also on “major purchase” categories like technology, appliances, and home goods, where marketplaces and general e-commerce players usually dominate. The marketplace model is a practical way to broaden selection without carrying every unit of inventory directly.

Practical tips for using exito.com effectively

A few habits make the experience smoother:

• Check who sells the product. If it’s marketplace, note the seller name and review the applicable conditions before purchase.
• Use loyalty intentionally. If you already use Puntos Colombia, confirm you’re logged in so accumulation/redemption applies correctly.
• For groceries, start in the Mercado section. It’s structured like a supermarket flow and tends to be easier than browsing the whole site catalog.
• If payment flexibility matters, consider the app. The current app listing spells out supported payment methods clearly, including PSE and Nequi.

Key takeaways

• Exito.com is Éxito’s primary Colombian e-commerce site and also runs a marketplace with third-party sellers.
• The product mix is broad: groceries, tech, home, and fashion are core pillars.
• Marketplace purchases can come with different fulfillment and support dynamics than items sold directly by Éxito.
• Puntos Colombia is a major incentive layer, with earning and redemption promoted directly on exito.com.
• The Éxito app highlights a wide range of payment options, including PSE and Nequi, plus point redemption at checkout.

FAQ

Is exito.com only for groceries?

No. Groceries are a major section (Mercado), but the site also promotes technology, appliances, home items, and fashion.

What’s the difference between Éxito and marketplace sellers on exito.com?

Éxito states that its marketplace allows independent sellers to offer products on the platform. That means the seller may be a third party rather than Éxito itself, which can affect the terms around the purchase experience.

Can I earn and redeem loyalty points when shopping online?

Exito.com promotes accumulating and redeeming Puntos Colombia through online purchases, including redemption for categories like tech and groceries.

What payment methods are supported?

The Éxito app listing shows support for common card payments plus PSE, Nequi, and other options, and it also mentions redeeming Puntos Colombia during payment. Availability can vary by order type and location, but that list reflects what Éxito is actively advertising in its mobile channel.

Who is behind the Éxito brand?

Éxito is part of Grupo Éxito, a major retail group with operations across South America, and the website is positioned as Éxito’s online store presence in Colombia.