wbir.com

January 18, 2026

What WBIR.com Is

WBIR.com functions as a news hub tied to a broadcast TV station. It’s much more than just a schedule or listing page — it’s a newsroom online. The content is updated throughout the day, reflecting the latest local stories, breaking developments, and weather forecasts. The site is structured to give visitors quick access to top headlines, local reporting, weather radar, video streams, and feature stories.

The website is directly tied to WBIR-TV, an NBC-affiliated television station that’s been serving the Knoxville market since the mid-1950s. WBIR-TV delivers broadcast news, and WBIR.com extends that coverage online, with articles and multimedia content that reflect the station's reporting and editorial standards.

What You’ll Find on WBIR.com

On the site, the content is organized around a few core areas:

Local News: This is the bread and butter of the site. It covers East Tennessee events, community developments, public safety, local government, agriculture, and human interest stories. For example, recent highlights include coverage of community leaders, local weather impacts, and profiles of regional events.

Breaking Headlines: Top national and global stories are also featured, but always with an eye toward relevance for local audiences. News often includes brief summaries of developing situations and links to full articles.

Weather and Traffic: Given the regional focus, weather coverage is a major section. Visitors can get forecasts, radar maps, and live updates — especially when significant weather systems are affecting East Tennessee. Traffic reports also appear, especially when road incidents or weather issues disrupt travel.

Sports: The site provides coverage of high school, college, and professional sports that matter to local viewers. This includes game results, feature stories on teams and players, and sometimes deeper analysis related to sports culture in the region.

Video Content: WBIR.com includes a live video stream and on-demand clips. You can watch daily newscasts, breaking coverage, and special reports directly from your browser or via apps and streaming devices.

Features and Special Pieces: The site goes beyond short news briefs with in-depth stories, interviews, lifestyle pieces, and community profiles. You’ll see features that explore history, business trends, cultural events, and personal stories from people in the region.

How WBIR.com Connects With Its Audience

The site isn’t just a digital archive — it’s designed to be interactive and accessible. It includes capabilities such as:

  • Live streaming and video archives so you can watch news broadcasts on demand.
  • Searchable articles for finding past coverage instantly.
  • Weather alerts and radar tools that update in real time to help during severe conditions.

WBIR also promotes community feedback and involvement, encouraging readers to reach out with tips, corrections, or story ideas. The outlet’s editorial mission emphasizes fairness, integrity, and transparency, rooted in journalistic standards that the station and its parent company uphold in all reporting.

The Media Organization Behind WBIR.com

WBIR-TV, which backs the website, is an established broadcast outlet that started in 1956 and has been a local news staple in Knoxville ever since. It originally aired as a CBS affiliate but switched to NBC in the late 1980s. The TV station’s operations and newsroom directly feed content to WBIR.com, making the site a digital reflection of the televised coverage.

WBIR’s newsroom includes anchors, meteorologists, reporters, and producers who appear both on the TV broadcasts and in the online content, giving viewers and readers a consistent source for trusted information.

How It Differs From Other News Sites

There’s a mix of national news outlets and local TV websites out there, but WBIR.com is distinct because:

  • Its primary focus is East Tennessee. You won’t get the same depth of local detail from a national news site.
  • It integrates broadcast and digital platforms, so you can follow a story on TV and then catch up online later.
  • Community engagement is a core part of its mission, with features, local business updates, and events in addition to hard news reporting.

Why WBIR.com Matters

WBIR.com serves several key functions:

  • It keeps residents informed about weather, safety issues, government decisions, and important local developments.
  • It offers access to trusted news for people who live in the Knoxville area but might not be near a TV at all times.
  • It supports transparency and community conversation by publishing stories that matter to everyday life in the region.

Whether you live in Knoxville or are just keeping an eye on news from that part of the U.S., WBIR.com is a central destination for reliable local reporting.

Key Takeaways

  • WBIR.com is the online news platform for WBIR-TV, a major local broadcaster in Knoxville, Tennessee.
  • It offers local news, weather, sports, and live video focused on East Tennessee.
  • The site complements the TV newsroom and keeps content updated in real time.
  • WBIR’s mission includes ethical reporting and community engagement.

Frequently Asked Questions

Q: Is WBIR.com free to access?
Yes. Most articles and live video streams on WBIR.com are available at no cost to users.

Q: Can you watch live news on WBIR.com?
You can. The site offers 24/7 live streaming of news and on-demand video.

Q: Does WBIR.com only cover Knoxville?
Its focus is primarily the Knoxville metro and surrounding East Tennessee, but it also includes national and world headlines when relevant.

Q: Who owns WBIR?
WBIR-TV is owned by Tegna Inc., a major media company in the U.S., and that ownership supports the content you see on WBIR.com.

Q: Does WBIR.com have weather tools?
Yes. The site includes weather forecasts, radar maps, and alert features for local conditions.