varsity.com
What Varsity.com Is
Varsity.com is the official online presence of Varsity Spirit, a major U.S. company focused on cheerleading, dance, and related spirit activities. It isn’t a general platform for varsity sports teams in schools (that’s what the common term varsity refers to), but rather a site dedicated to the organized world of competitive cheer and dance.
At its core, the website serves as a hub for competitive cheerleading and dance information, events, products, and resources. It’s where teams, coaches, and fans can find details on competitions, uniforms, training camps, safety guidance, and cheer-related news.
Varsity.com is part of a larger corporate family. The site is owned and operated by Varsity Spirit, which itself is a subsidiary of Varsity Brands, Inc. — a large American company that supplies athletic apparel, school spirit products, and organizes cheer and dance events.
What You’ll Find on Varsity.com
When you go to varsity.com, you’re looking at more than just a storefront. The content on the site includes multiple functional areas:
Competitive Events The site lists schedules, results, and registration info for cheerleading and dance competitions. These range from regional events to major national championships.
Cheer and Dance Resources There are articles and guides on being a cheerleader, training safely, learning stunts and motions, and coaching tips. This makes the site a resource not just for teams but for individuals involved in the sport.
Product and Apparel Sales Varsity.com connects to various branded offerings like cheer and dance uniforms, shoes, camp apparel, and accessories. These products are designed specifically for spirit teams and performers.
Camps and Training A big part of the Varsity ecosystem is training camps. These are educational and performance workshops for teams and individual athletes, ranging from beginners to advanced competitors.
Media Content There’s also media content such as event highlights, videos, and membership services like Varsity TV — a platform for viewing competition footage and other exclusive content.
The Organization Behind the Website
Varsity.com is part of Varsity Spirit, LLC, founded in 1974 (originally as the Universal Cheerleaders Association). Varsity Spirit grew into one of the most influential names in competitive cheerleading, hosting championships and camps worldwide.
The parent company is Varsity Brands, Inc., a large apparel and event company headquartered in the U.S., which also owns related operations like BSN Sports (focused on athletic uniforms and equipment) and other spirit-related brands.
How Varsity.com Functions for Users
Visiting varsity.com will put you in the center of the commercial and informational ecosystem of competitive cheer and dance:
- Teams use it to register for competitions, find event dates, and learn rules or safety requirements.
- Coaches find resources for training, certification, and planning.
- Athletes and parents can explore camps, browse uniforms and gear, follow news, and connect with the broader cheer community.
The site’s layout and structure are designed to support both practical logistics (like event registration) and educational content (like technique guides or safety resources).
Safety and Trustworthiness
Independent reviews of the site generally indicate that varsity.com is secure and legitimate, associated directly with Varsity Spirit and Varsity Brands, and not suspected to be a scam. It has an authoritative role within its niche.
Business and Market Context
It helps to see varsity.com in the context of the larger business ecosystem of Varsity Brands:
- Varsity Brands is a major player in athletic and spirit gear and events, generating billions in revenue and serving millions of athletes annually.
- The company has faced legal scrutiny in recent years over competitive practices in the cheerleading market, with settlements related to how events and services are structured.
So, while varsity.com itself is a resource and commerce site, it exists within a broader corporate framework that influences much of organized cheerleading and dance in the U.S.
What Varsity.com Is Not
To avoid confusion:
- Varsity.com is not a general educational site for all varsity sports teams. It doesn’t cover football, basketball, soccer, etc., in a general sense.
- The site represents the interests and services of a specific organization rather than being an open directory or neutral sporting database.
Key Takeaways
- Varsity.com is the official online hub for Varsity Spirit, centered on competitive cheerleading and dance activities.
- It offers event info, gear sales, training resources, and media content for teams, coaches, and athletes.
- The site is part of Varsity Brands, a major American apparel and events company with global reach in spirit activities.
- Independent analysis suggests it’s legitimate and secure, not a scam.
- It functions as a commercial and educational resource rather than a general sports portal.
FAQ
Is varsity.com trustworthy?
Yes. Reviews and security indicators show it’s a legitimate site tied to Varsity Spirit and Varsity Brands.
Can anyone use Varsity.com?
Yes. Athletes, parents, coaches, and fans can all access event info, resources, and products.
Does varsity.com cover all sports?
No. It specializes in cheerleading, dance, and related spirit activities, not all school varsity sports.
Who owns Varsity.com?
It’s owned by Varsity Spirit, which is part of Varsity Brands, Inc.
Does the site sell uniforms and gear?
Yes, it connects to branded offerings of uniforms, shoes, and other cheer and dance apparel.
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