riu.com
RIU.com — What It Is and What You’ll Find There
RIU.com is the official website of RIU Hotels & Resorts, a large international hotel and resort company headquartered in Mallorca, Spain. The site is the main hub for browsing, researching, and booking stays at RIU properties around the world. It includes hotel listings, offers, loyalty program details, customer support pages, FAQs, and multilingual travel resources.
RIU Hotels & Resorts operates nearly 100 hotels across more than 20 countries on multiple continents, and more than 50,000 rooms globally. The company is known for beachfront resorts, city hotels, all-inclusive stays, premium hotel tiers, and programs designed to enhance guests’ vacations.
When you visit RIU.com, you’re typically interacting with several core sections of the business:
Hotel Listings and Destinations
RIU.com lists all of the group’s hotels and resorts by region and country. Users can filter properties by type of experience — beach, city, adults-only, family-friendly, etc. — and make reservations directly through the site’s booking engine. Destinations span Europe, the Americas, Africa, Asia, and the Middle East, including locations such as Mexico, the Dominican Republic, Spain, Morocco, the United States, and more.
Experiences and Brand Categories
RIU organizes its hotels into several brands:
- RIU Classic — standard hotels and resorts aimed at families, couples, and general vacationers with comfortable accommodations and amenities.
- RIU Palace — a more premium tier with additional services, upgraded gastronomy, and enhanced comfort.
- RIU Plaza — urban hotels located in major cities designed for business and city travelers.
Each brand reflects a different style and expectation so travelers can choose what best fits their trip goals.
Loyalty and Special Programs
On RIU.com you’ll find the Riu Class program, the company’s loyalty offering that rewards frequent guests with points and perks like booking discounts, early check-in, and more. There’s also Elite Club by RIU, a premium experience available at select hotels with exclusive areas, upgraded rooms, and additional benefits.
FAQs and Travel Support
The site hosts a comprehensive FAQ section that answers common questions about reservations, dining, payment options, dress codes at restaurants, dietary needs, and other traveler concerns. You’ll also find contact details for support teams that can help with bookings, group travel, weddings, and post-stay feedback.
How RIU Hotels & Resorts Works
The domain RIU.com represents a family-owned Spanish hotel chain that has grown into a global hospitality brand over many decades.
Company Background
RIU Hotels & Resorts started in 1953 when the Riu family purchased a small hotel called Riu San Francisco in Mallorca, Spain. Over time, they expanded through Europe and then into the Americas and beyond. Today the business remains owned by the Riu family, now in its third generation, with leadership continuing to focus on quality and personalized service.
In recent years RIU expanded into urban hotels with the Riu Plaza line and also enhanced its sustainability footprint through new strategies and operations aligned with responsible tourism.
Global Footprint
RIU’s portfolio includes beach resorts, city hotels, and all-inclusive stays. The vast majority of properties worldwide offer all-inclusive options, meaning meals, drinks, entertainment, and many amenities are included in your booking price.
RIU’s hotels are spread across popular holiday destinations:
- Caribbean and Mexico
- Southern Europe (Spain, Portugal)
- North and South America
- Africa (Morocco, Cape Verde)
- Asia and Indian Ocean spots like Maldives and Sri Lanka
- Urban centers like New York, Berlin, and Dublin through the Riu Plaza brand
This mix gives travelers flexibility: you can choose a classic beach vacation, a city stay, or a combination of experiences across RIU’s properties.
Hospitality and Services
RIU brands emphasize quality service and guest comfort. Standard features at many properties include:
- Multiple on-site restaurants and cuisines
- Pools, entertainment, and activity programs
- All-inclusive food and drinks
- Wi-Fi access
- Fitness, spa, and recreation options
Higher-tier and adult-only hotels often offer additional conveniences like premium lounges, exclusive pools, room service, and enhanced amenities included for guests.
The company also has distinctive event concepts like RIU Party, which provides themed party experiences with DJs, foam parties, and pool-side events designed for social travelers.
Travel Industry and Professional Support
RIU operates a Partner Club for travel professionals. This is a rewards and incentive program for agents who book stays at RIU properties. It includes benefits like discounted rates, point redemption for free stays, client gifts, and promotional access.
Recent Developments (2026)
In early 2026, RIU reported achieving record revenue — surpassing €4.1 billion — making it the highest-earning Spanish hotel chain, even ahead of rivals like Barceló and Meliá. This growth reflects strong global demand and continued expansion. The company maintained a portfolio of around 100 hotels with more than 54,000 rooms, and plans further updates and expansions, including opening new hotels in Zanzibar and Thailand and future projects in major cities like New York and Dubai.
CEO Luis Riu highlighted ambitious renovation projects and new destination expansions set for 2026 and beyond, especially in key markets such as Mexico and Costa Rica.
Key Takeaways
- RIU.com is the booking and information site for RIU Hotels & Resorts, a major global hospitality brand.
- The company was founded in 1953 in Mallorca, Spain and remains family-owned.
- RIU operates nearly 100 hotels worldwide across popular vacation and urban destinations.
- The brand includes several hotel categories: Classic, Palace, and Plaza.
- Most properties offer all-inclusive service, with amenities covering meals, drinks, and entertainment.
- RIU provides loyalty and premium programs like Riu Class and Elite Club for repeat and luxury travelers.
- Recent company results show massive revenue growth and continued global expansion.
FAQ
What does RIU.com do?
It’s the official website where you can browse, book, and learn about RIU Hotels & Resorts properties and services.
Is RIU a luxury hotel brand?
RIU spans mid-range to premium experiences. The RIU Palace and Elite Club experiences lean more luxury, while RIU Classic offers solid value.
Where are RIU hotels located?
They’re in more than 20 countries, including Mexico, Spain, the Caribbean, Europe, Africa, and Asia.
Does RIU offer all-inclusive stays?
Yes. Most RIU hotels provide an all-inclusive model where dining, drinks, and many activities are included.
Can I earn benefits for frequent stays?
RIU has a loyalty program called Riu Class that rewards repeat guests with benefits.
Is RIU family-owned?
Yes. It remains under the ownership and direction of the Riu family since its founding in 1953.
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