gonaturalite.com
What GoNaturalite.com Is
GoNaturalite.com is an online wellness store built around a simple idea: read ingredient labels, choose less processed food, cook more often, and learn to grow some of your own food.
The brand calls a person who follows this approach a “Naturalite.”
Its message is not strictly vegan, vegetarian, or meat-based, because the main rule is choosing food described as natural, unprocessed, and free from unwanted additives.
The site combines health education, personal storytelling, physical products, digital products, and a paid weight-loss community.
This makes Naturalite more like a lifestyle brand than a normal bookstore or seasoning shop.
The Story Behind the Brand
Naturalite grew from founder Jabez el Israel’s story of losing 100 pounds after moving away from heavily processed foods and choosing simpler alternatives.
His personal change became the foundation for the book Life Matters, So Let’s Eat Like It!, which explains his food philosophy in simple language.
During the food shortages of 2020, Jabez also began learning how to grow herbs and other food at home.
That experience pushed the brand beyond weight loss and into gardening, food independence, and practical self-reliance.
In 2025, Jabez partnered with entrepreneur and fitness advocate Kenneth Ott to develop Naturalite as a wider commercial brand.
The founder story is important because the business sells personal experience first and products second.
What the Website Sells
Books are still the clearest starting point on GoNaturalite.com.
The main book teaches the Naturalite eating method, while the family cookbook offers 62 recipes using ingredients that fit the brand’s rules.
A separate gardening book teaches basic food-growing ideas using soil, sunlight, water, and climate.
Customers can buy individual books, signed copies, downloadable ebooks, meal plans, planners, seasonings, and large product bundles.
Some bundles cost more than $300, so the store is not positioned as a low-cost information source.
The site also sells access to an online weight-loss group hosted on Circle.
Members can post daily logs, join coaching calls, use a self-paced course, and receive support from other members.
This recurring membership model gives the business income beyond one-time book sales.
Why the Message Connects With People
Naturalite makes healthy eating feel less technical.
The site avoids long scientific explanations and speaks about familiar problems such as confusing labels, low energy, repeated dieting, and difficulty keeping weight off.
It also tells people they do not need to stop eating every food they enjoy.
Instead, it asks them to find simpler versions of those foods.
That message may feel more realistic than a strict diet with hard rules and forbidden meals.
The gardening side also adds something different.
Many wellness brands stop at recipes or supplements, while Naturalite connects eating with growing, cooking, family habits, and food security.
This gives customers a larger identity to join rather than only a product to buy.
What the Website Does Well
The website quickly explains its main belief that ingredients matter.
Its product groups are easy to understand, with clear sections for books, seasonings, weight-loss tools, education, and approved products.
The founder’s personal story gives the site a human voice.
Product pages explain what each book covers, who wrote it, which formats are available, and how each item connects to the Naturalite lifestyle.
The customer-help section is more detailed than those on many small online stores.
It explains shipping time, ebook downloads, membership cancellation, exchanges, damaged products, and how to contact support.
The store says standard shipping costs $9.95 and normally takes five to seven business days after the package leaves the warehouse.
These details reduce confusion before a customer places an order.
Where the Health Language Needs Care
Naturalite often uses phrases such as “chemical-free,” “all-natural,” and “foods our bodies know how to process.”
These phrases are easy to remember, but they are not precise scientific categories.
All food is made of chemicals, including water, vitamins, proteins, fruit acids, and natural plant compounds.
The FDA also explains that some added chemicals protect food from dangerous germs, slow spoilage, improve nutrition, or keep products stable during storage.
The word “natural” has limits too.
The FDA has a general policy for the term, but it has not created one complete formal definition covering processing methods, pesticides, manufacturing, or health benefits.
A food being natural does not automatically mean it is nutritious, low in calories, safe for every person, or helpful for weight loss.
Honey is natural but high in sugar, while frozen vegetables are processed but can still be nutritious.
The useful part of Naturalite’s message is encouraging people to read labels and eat more whole foods.
The weaker part is treating “natural” and “chemical-free” as simple tests that can decide whether every food is good or bad.
Weight Loss Is More Than Ingredients
Choosing more vegetables, fruits, beans, whole grains, and home-cooked meals can support better nutrition.
However, lasting weight management can also be affected by activity, sleep, stress, medicine, health conditions, hormones, genes, age, and the total amount of food eaten.
The CDC recommends gradual weight loss supported by healthy eating, regular physical activity, enough sleep, and stress management.
Naturalite does tell visitors to speak with a trusted doctor or medical professional about personal health and weight-loss questions.
That advice matters because a founder’s personal result cannot predict what will happen for every customer.
People with diabetes, food allergies, eating disorders, kidney disease, pregnancy, or medication concerns need personal guidance rather than a general food system.
Reviews and Social Proof
The complete book bundle displayed 252 store reviews, with 92 percent shown as five-star ratings when checked.
The site also showed strong ratings for its main books, planner, gardening guide, and seasoning products.
These reviews show that many buyers like the message, recipes, and presentation.
However, the most visible reviews are hosted inside the company’s own store.
Customers making a large purchase should therefore read both positive and critical feedback, check the return conditions, and avoid judging the products only by the average star score.
The company also has a large public social-media presence, with search results showing about 199,000 Instagram followers and more than 275,000 Facebook followers.
That audience helps explain how a personal food story developed into a broader commercial community.
Buying Details Worth Reading
Naturalite says customers may need approval before returning a product.
Returned physical items must be unused and undamaged, return shipping is normally paid by the customer, and a processing fee of at least $10 may apply.
The site asks customers to contact support within 30 days when disputing a charge or requesting a refund.
Downloaded ebooks have a three-download limit, although support may issue new links when a buyer reaches that limit.
Memberships can be cancelled through the customer account area, where users receive an email confirmation after cancellation.
These rules are not hidden, but buyers should read them before purchasing expensive bundles or subscriptions.
The Main Takeaway
GoNaturalite.com presents a clear and motivating system for people who want to cook more, examine food labels, reduce heavily processed choices, and begin growing food.
Its strongest value comes from simple education, recipes, planning tools, community support, and a founder story that feels personal.
Its health language should not be treated as a complete scientific guide, especially when broad words like “natural” or “chemical-free” are used to explain weight loss.
The best way to use the site is as a practical source of ideas and motivation while checking major health decisions against qualified medical and nutrition advice.
Post a Comment