fincaraiz.com

January 15, 2026

What fincaraiz.com is (and what it redirects to)

If you type fincaraiz.com, you land on FincaRaíz, a Colombian real estate marketplace that redirects to the company’s main site experience under fincaraiz.com.co.
The core idea is simple: it’s a classifieds-style portal where you can browse properties for sale, rent (arriendo), and new development projects (proyectos de vivienda), and where agencies, builders, and owners publish listings.

On the homepage, FincaRaíz positions itself as a very large marketplace, stating it has 200,000+ properties published and that it reaches 97% of the country’s real estate offer (their claim, not an independent audit).

What you can do on FincaRaíz as a buyer or renter

For a typical apartment hunt in Colombia, the platform supports the usual flow:

  • Start with Venta (buy) or Arriendo (rent).
  • Pick a property type (apartment, house, and other categories depending on where you enter).
  • Narrow by location and budget, then open listings to compare photos, area (m²), price, and contact options.

The value of a big portal is coverage: you can move quickly from “I want a 2-bedroom in a specific zone” to “here are the realistic price bands and what that money gets me.” That doesn’t mean every listing is high quality, though. On any large marketplace, you’ll see duplicates, stale ads, and listings posted by intermediaries who don’t make their role obvious. The trick is learning how to filter and how to verify.

Search, filters, and the “code” approach

FincaRaíz emphasizes “precise filtering” on the site and in the app.
Practically, you want to treat search like a checklist:

  1. Lock down geography first (city + neighborhood/zone).
  2. Set a hard maximum price and a realistic area range.
  3. Use filters for the features that are expensive to change later (parking, elevator, building age, strata/estrato if available, security, pets policy for rentals).

One feature that matters more than people think is “Buscar por código” (search by code). It’s useful when an agent sends you a listing ID and you want to jump straight to it, and it reduces the risk of confusion when the same unit is reposted multiple times with slightly different titles.

The app experience: alerts, favorites, and faster follow-up

FincaRaíz pushes its mobile app heavily, and the app store descriptions highlight a few practical features:

  • Saved searches and alerts for new listings that match your criteria
  • Favorites and notifications if a price drops
  • The ability to contact from inside the app and get responses in “real time” (meaning chat or messaging flows, depending on the listing)

If you’re searching in a competitive rental market, alerts matter. Not because they guarantee you the apartment, but because they cut the time between “listing posted” and “you booked a viewing.” The app listings also describe broad inventory across Colombia and a mix of sellers: builders, realtors, and direct owners.

Who owns FincaRaíz and why that might matter

Ownership can affect product direction (pricing, moderation, support staffing), so it’s worth knowing the basics. In 2020, Adevinta announced it would divest FincaRaíz (along with Avito and Tayara), and Frontier Digital Ventures (FDV) publicly stated it entered agreements to acquire 100% of FincaRaíz from Adevinta.
FDV later published updates around completing those acquisitions.

None of that tells you whether a listing is legitimate, but it does tell you this is not a small side project. It’s a scaled marketplace business with the usual marketplace tradeoffs: lots of supply, mixed listing quality, and ongoing enforcement challenges.

Using the platform safely: verification habits that actually work

On a big classifieds portal, you should assume some percentage of listings are stale, misleading, or posted with incomplete info. You don’t need paranoia, but you do need a process.

Here’s a practical checklist that lowers risk fast:

  • Cross-check the same unit: if photos appear across multiple ads with different prices, ask why.
  • Validate address ranges: many ads share the neighborhood but hide the street number; that’s normal. Still, you can ask for a map point and confirm it matches the building shown in photos.
  • Never pay “reservation” money without a written document that identifies the owner/agency, the property, and refund terms.
  • For rentals, ask up front about fiador requirements, insurance policies, deposits, and admin fees before spending time on viewings.

If you’re dealing with an agency, confirm they exist outside the portal (website, office address, business registration where applicable). If it’s “direct owner,” request proof they’re authorized to rent/sell (not necessarily the deed on day one, but something credible before money changes hands).

Publishing a property: what to think about before you post

The site includes a clear entry point for “Publica tu propiedad” (publish your property).
If you’re selling or renting, the platform’s biggest benefit is exposure, but exposure without good listing hygiene wastes time.

Basics that move the needle:

  • Use clean, current photos with natural light.
  • Put the key constraints in the first lines: admin fee, pets, parking, floor, elevator, and what’s included.
  • If you’re an owner, decide your boundaries on intermediaries early. If you don’t want agents, say it clearly and repeat it in follow-up messages.

Also, be ready for spam. Large marketplaces attract serious leads and low-quality ones. A simple rule: don’t negotiate by voice note with someone who won’t share a full name and a way to verify them.

Market context: where the blog fits

FincaRaíz also runs a content hub (blog) covering housing topics, trends, and general real estate guidance in Colombia.
This can be useful for orientation—especially if you’re new to Colombian housing terms—but treat blog content as informational, not as a substitute for legal or financial advice specific to your situation.

Key takeaways

  • fincaraiz.com redirects to fincaraiz.com.co, the main FincaRaíz marketplace experience.
  • The platform is positioned as a large national inventory portal, claiming 200,000+ properties and 97% coverage of the market (their stated claim).
  • The app is built around practical hunting tools: alerts, saved favorites, and faster contact flows.
  • Ownership changed hands from Adevinta to Frontier Digital Ventures (FDV) via an announced sale/acquisition in 2020.
  • To use it well, focus on filters, verify listings independently, and avoid paying money without documentation.

FAQ

Is fincaraiz.com legitimate, or is it a copycat domain?

In testing, fincaraiz.com redirected to the official FincaRaíz experience under fincaraiz.com.co, showing the same core homepage and navigation.

Does FincaRaíz only cover Colombia?

Yes, it’s presented as a Colombia-focused portal in its app descriptions and site content, listing major Colombian cities and nationwide inventory coverage.

Can I find direct-owner listings, or is it all agencies?

The app description explicitly mentions listings from builders, realtors, and direct owners. In practice, the mix varies by city and price band, so you’ll still want to confirm who you’re dealing with early.

What’s the fastest way to avoid stale or duplicate listings?

Use tight filters, sort by newest if available, and rely on alerts through the app. When an agent shares a listing ID, use “search by code” to go straight to the source listing.

Who owns FincaRaíz today?

Public announcements indicate Frontier Digital Ventures (FDV) acquired FincaRaíz from Adevinta as part of a 2020 divestment deal, with FDV publishing acquisition materials referencing FincaRaíz directly.