barti.com

January 22, 2026

What barti.com is (and who it’s built for)

Barti (barti.com) is a cloud-based electronic health record (EHR) and practice management platform built specifically for eye care practices—optometry, ophthalmology, and optical teams working inside the same operation. The site positions Barti as an “AI-powered” system designed to reduce documentation friction, consolidate tools that practices often buy separately, and make day-to-day workflows faster for both providers and staff.

If you’re evaluating it, the key idea to keep in mind is scope. Barti isn’t pitching a narrow EHR add-on. It’s pitching one system that covers clinical charting plus scheduling, patient messaging, billing/claims, optical inventory, and patient intake/portal features.

The product shape: one platform across clinical + front office + optical

Barti breaks its platform into modules that map closely to how an eye care practice actually runs:

  • Exam / EHR: charting, exam documentation, and specialty templates (the site calls out templates for areas like myopia management). It also mentions machine integration and auto-populated notes to reduce repetitive entry.
  • Calendar / scheduling: internal scheduling plus support for online appointment booking depending on the plan.
  • Billing: invoicing and claims workflow, with clearinghouse integration referenced in the pricing/features list for higher tiers.
  • Optical + inventory: frame inventory, optical workflows, and contact lens ordering via distributors; it also lists VisionWeb integration on the pricing page.
  • Patient-facing tools: patient intake forms and a patient portal experience.

That “single platform” framing matters because most implementation pain in practices comes from handoffs—different systems for texts, phones, portal, recalls, inventory, claims, and charting that don’t share context. Barti’s pitch is basically: fewer logins, fewer disconnected data stores, and fewer chances for staff to retype the same information.

Communication and patient engagement: texting, portal, intake, and phones

Barti leans hard into communication, and it’s not subtle about the goal: replacing separate subscriptions.

From the feature pages and plan list, patient engagement can include 2-way texting, automated reminders/recalls, digital intake forms, and online appointment booking (tier-dependent).

On the Help Center side, the patient portal workflow is described in practical terms: practices enable a patient, and patients can access items like prescriptions, upcoming appointments, balances due, and appointment requests. The portal login described there uses an emailed “magic link” rather than a traditional password flow, which can reduce account lockout issues but does make correct email capture non-negotiable.

At higher tiers, Barti also lists VoIP phones, eFax, and ePrescribe as bundled capabilities.

AI in Barti: what it claims to automate (and what’s still “coming soon”)

Barti’s AI story shows up in two places: the public marketing pages and the product training/help content.

On the site and in training materials, AI Scribe is positioned as a way to reduce time spent charting—turning conversation into structured documentation elements inside the exam workflow. The Help Center’s training overview also references additional AI components such as “AI Office Copilot (Coming Soon)” for scheduling assistance.

In pricing, the top tier (“Barti Copilot”) lists multiple AI features—AI Scribe, AI History, AI Smart Scan, and AI Guidelines—suggesting that some of the more advanced automation and decision-support tooling is packaged as a premium bundle rather than baseline.

If you’re evaluating these claims, the practical questions aren’t philosophical. They’re operational:

  • Where does the AI-generated text land (chief complaint, HPI, assessment, plan, ICD suggestions)?
  • What does the provider have to review and sign?
  • Is there an audit trail for edits?
  • How does it behave when the room is noisy, or when staff members talk during a workup?

Barti’s public pages won’t answer all of that directly, so you’d typically validate in a demo using your own exam style and your own templates.

Plans and pricing: what you actually get at each tier

Barti’s pricing page is unusually specific compared to many EHR vendors. It lists four plans and shows monthly pricing with an annual contract requirement, plus an annual-pay discount callout.

Here’s the structure as presented:

  • Barti Core: EHR, calendar, billing/claims basics, optical + inventory, VisionWeb integration, contact lens ordering (via distributors), payment processing, patient portal, expense management.
  • Barti Pro: Core + two-way texting, automated reminders/recalls, online booking, digital intake forms, email blasts and an “AI Email Campaign,” website creation/hosting, and reputation management.
  • Barti Premium: Pro + VoIP phones, eFax, ePrescribe, and clearinghouse/claims bundle.
  • Barti Copilot: Premium + the expanded AI suite (AI Scribe, AI History, AI Smart Scan, AI Guidelines) and custom website design; it also lists pricing for additional providers and a percentage-based RCM line item.

It also states pricing is “starting at $200/mo” with an offer note, and that plans are annual contracts.

Industry signals: AOAExcel endorsement and recent funding

Two external signals show up repeatedly in Barti’s public messaging.

First, AOAExcel (the American Optometric Association’s for-profit subsidiary) publicly announced that it invested in and endorsed Barti—describing it as AOAExcel’s first endorsement of an eye care EHR.

Second, multiple outlets reported that Barti raised a $12M Series A led by Five Elms Capital in August 2025. That matters less as a headline and more as a proxy for whether the vendor can keep hiring, supporting onboarding, and building product without stalling out.

Security and HIPAA: what’s claimed, and what you should still verify

Barti markets “best-in-class security and HIPAA compliance” and positions itself as a reliable cloud-based EHR.

That’s useful as a baseline, but for an actual buying decision you still want specifics, because “HIPAA compliant” isn’t a certification stamp by itself. In procurement conversations, practices usually ask for:

  • A signed Business Associate Agreement (BAA)
  • Encryption details (at rest/in transit)
  • Role-based access controls and audit logs
  • Data export options and retention policies
  • Downtime/uptime history and incident response process

The site highlights uptime as a differentiator, so it’s reasonable to request supporting details (SLA language, historical uptime numbers, and how downtime is communicated).

Who Barti tends to fit well (and where it might be a mismatch)

Barti looks like a strong fit when a practice is actively trying to simplify its stack: one vendor instead of a patchwork of texting, phones, intake, website tools, and separate EHR/PM systems. The included website hosting and reputation tools are a clue that Barti is trying to own not just the clinical layer, but also parts of growth and patient acquisition.

It also seems positioned for new or scaling practices—the testimonials and press coverage talk about onboarding support and “cold start” scenarios.

Potential mismatch scenarios tend to be practical:

  • Practices with highly customized legacy workflows that depend on very specific reporting exports
  • Multi-location groups with complex access policies and heavily standardized templates
  • Any situation where you must keep a separate phone system, separate marketing platform, or separate billing workflows for contractual reasons (at which point “all-in-one” becomes “some-in-one”)

None of those are automatic deal breakers. They just shift what you need to test in the demo.

Key takeaways

  • Barti.com presents Barti as an all-in-one EHR + practice management platform designed specifically for eye care, including clinical charting, scheduling, billing, optical inventory, and patient engagement.
  • Pricing is publicly listed with four tiers, annual contracts, and feature bundles that expand into texting, online booking, VoIP, eFax/ePrescribe, and a broader AI suite at the top tier.
  • The AI story centers on AI Scribe and additional automation tools; some features are explicitly noted as “coming soon” in training materials.
  • AOAExcel’s endorsement/investment and reported Series A funding are notable credibility signals, but the real decision still comes down to workflow fit and implementation support.
  • Even with HIPAA/security claims, you still need to verify BAAs, audit logs, export options, and SLAs as part of due diligence.

FAQ

What kind of practices is Barti aimed at?
Eye care practices—optometry, ophthalmology, and optician/optical workflows—where the EHR and front office systems are tightly linked.

Does Barti include texting and appointment reminders?
Yes, two-way texting and automated reminders/recalls are listed starting in the “Barti Pro” tier and above.

How does the Barti patient portal login work for patients?
The Help Center describes a “magic link” flow: patients enter their email and receive a link to access the portal, rather than setting a traditional password.

Is VoIP (phones) included?
VoIP is listed in the “Barti Premium” tier and above, with the pricing page noting phones are included at no additional charge in that plan description.

Is Barti actually endorsed by AOAExcel?
AOA’s own site states AOAExcel invested in and endorsed Barti, and describes it as AOAExcel’s first endorsement of an eye care EHR.