thinkgoodness.com
Key Takeaways
ThinkGoodness.com is an online brand collective/sales platform that sells jewelry, skincare, makeup, and wellness goods, primarily through subscription-style offerings.(Think Goodness)
The products include Origami Owl customizable jewelry and Willing Beauty skincare regimens, among others.(StartupSeeker)
It operates on a subscription model: bi-monthly jewelry and monthly skincare shipments.(StartupSeeker)
Official messaging emphasizes a mission of “goodness” and purpose-driven commerce, with a stated tagline that every order equals a “random act of goodness.”(LinkedIn)
Shipping is mostly U.S./Canada focused. International shipping outside Canada does not appear broadly available.(Think Goodness)
Independent reviews about some products (notably the Origami Owl jewelry component) show mixed or poor customer satisfaction in specific cases.(PissedConsumer)
What Thinkgoodness.com Actually Is
A Brand Collective / E-Commerce Site
Thinkgoodness.com is not a charity or nonprofit in the traditional sense. It’s a retail website powered by Shopify, offering products from multiple brand partners under one umbrella. The core idea is to give customers a curated experience combining lifestyle products (jewelry, skincare, makeup, wellness) with some kind of mission-driven branding.(Think Goodness)
The site’s layout looks like a typical online shop: you can browse collections, add items to a cart, subscribe to recurring deliveries, and manage an account.(Think Goodness)
Subscription Model
Think Goodness does a few things that go beyond a basic store:
Bi-Monthly Jewelry Subscription: Users can sign up to receive curated jewelry selections periodically, especially from Origami Owl products.
Monthly Skincare Regimen: The Willing Beauty products are delivered on a schedule.
Collectible Add-Ons: Some items like Disney charms are marketed as collectible exclusives.
This is positioned as a convenience and discovery model — the site picks or customizes things for you and sends them on a recurring basis.(StartupSeeker)
Mission-Driven Messaging
On LinkedIn and social pages, Think Goodness positions itself as a “brand collective” with a mission to inspire good — like promoting positive living, supporting entrepreneurs, and framing purchases as contributing to a greater purpose. Their tagline often mentions that every order = a random act of goodness.(LinkedIn)
That language is aspirational, more of a marketing narrative than a formal social impact disclosure. There’s no clear public documentation about how much goes to charity, what acts of goodness occur, or independent tracking of impact.
Products and Brands Under the Think Goodness Umbrella
Think Goodness isn’t a single product maker. It curates offerings from various smaller brands. From available sources:
Origami Owl – Jewelry: Customizable lockets, charms, and accessories that tell a personal story.(StartupSeeker)
Willing Beauty – Skincare: A regimen that claims clean, functional skincare.(StartupSeeker)
Possibly others: Some community discussions reference additional lines like CMYK cosmetics and Intuitive Wellness supplements, though details are harder to verify from official sources.(Facebook)
The idea is to bundle lifestyle categories — beauty, adornment, wellness — in one marketplace.
How Shipping Works
Shipping information pulled from the official site shows a straightforward policy:
Processing Time: 1–2 business days typically.
Domestic Shipping: Through USPS or UPS with standard delivery windows (about 3–12 business days depending on method).
International Reach: Canada only (and not all regions like Quebec), with customs possible.(Think Goodness)
Excluded Areas: No broad international shipping beyond Canada.(Think Goodness)
Shipping costs are non-refundable, and delivery estimates shift during seasonal peaks.(Think Goodness)
What People Say — Reviews and Reputation
There isn’t a ton of widely known high-profile coverage or major news articles about Think Goodness yet. It’s niche, mostly seen in customer reviews, small business listings, and social media chatter.
Third-Party Review Sites
Some reviewer aggregators list Think Goodness overall ratings around average or mixed (e.g., ~3.5 out of 5 in one summary). They highlight product variety and values but note limited ratings volume.(MyProsAndCons)
Product-Specific Feedback
Some products associated with brands under the umbrella — especially Origami Owl jewelry — have historically gotten mixed customer feedback, with complaints about quality, value, or service. Independent consumer complaint pages for Origami Owl show a broad range of ratings, with many negative experiences about durability or perceived cost vs. quality.(PissedConsumer)
Remember that feedback on associated brands doesn’t always reflect Think Goodness itself, and some of the complaints date back several years before Think Goodness was commonly referenced.
Pros and Cons to Keep in Mind
Pros
Wide Variety: Jewelry, skincare, makeup and wellness items all in one place.(Think Goodness)
Subscription Convenience: Scheduled delivery and curation could simplify repeat purchases.(StartupSeeker)
Mission Branding: Messaging about goodness and purpose might resonate with some customers.(LinkedIn)
Free Shipping Thresholds: On many orders shipping is free under subscription models, depending on promotions.(StartupSeeker)
Cons
Limited Geographic Reach: Shipping mostly within the U.S. and Canada only.(Think Goodness)
Mixed Product Feedback: Especially for some jewelry lines historically linked to the collective.(PissedConsumer)
Unclear Impact Metrics: If you’re buying for social impact, there’s no transparent numbers on how the “random acts of goodness” are tracked or verified.
Subscription Commitment: Recurring purchases aren’t ideal for everyone.(StartupSeeker)
FAQ
Is Think Goodness a charity?
No. It’s a commercial e-commerce brand collective. There’s mission language around doing good, but it’s not registered as a nonprofit nor do public filings show formal charity status.
Can I shop without subscribing?
Yes. You can buy products à la carte, but subscription options are prominently featured for recurring delivery.
Is it legitimate?
The main website is real, powered by Shopify, and you can transact there. Independent consumer reviews are mixed, especially around certain products. You should do due diligence if quality and service matter to you.
Where does it ship?
Mainly the U.S. (all 50 states including military APO/FPO) and Canada. It does not broadly ship globally.(Think Goodness)
Does every order fund charity?
Marketing language suggests a purpose-driven angle, but there’s no clear public reporting on how revenue translates to specific social outcomes.
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