mythical.com
What Mythical.com Is
mythical.com is the online home of Mythical, the entertainment company started by Rhett McLaughlin and Link Neal — the duo behind Good Mythical Morning (GMM) and other shows. The site itself functions primarily as a storefront and information hub for the brand’s products and broader community offerings. (Mythical Store)
At its core, mythical.com is a merch and lifestyle shop tied directly to the unique culture and content created by these two creators. A lot of the site revolves around apparel, accessories, collectibles, and themed items that appeal especially to fans of GMM and the Mythical brand. (Mythical Store)
Technically, it’s operated by Mythical Entertainment, LLC — the business entity that runs Rhett & Link’s media, merchandise, and experiences. (Mythical Store)
Who Created It and Why It Exists
Rhett & Link are lifelong friends — they met in elementary school and eventually built a career in comedy, sketch writing, music, and eventually YouTube content. They launched Good Mythical Morning in 2012, which became one of the most popular daily web series in the world. (Mythical Store)
Mythical started as an internet entertainment studio with a focus on video content and evolved into a multi-platform brand that includes:
YouTube shows (GMM and more),
Podcasts (like Ear Biscuits),
Live experiences,
A merch store (mythical.com),
Fan community initiatives. (Mythical Store)
The company calls itself “internet-first,” meaning it builds around digital content and online communities instead of traditional TV or film distribution. Their YouTube footprint alone is huge — tens of millions of subscribers and billions of views across channels. (Mythical Store)
What You Can Actually Do on Mythical.com
Here’s the practical overview of what the site offers:
1. Shop Merchandise
This is the main function of the site. The products range from clothes and accessories to pins, toys, mugs, puzzles, and more. Examples include:
Hoodies with phrases or icons tied to Mythical culture.
T-shirts like “Be Your Mythical Best”.
License plate frames or stickers.
Themed products linked to Good Mythical Morning. (Mythical Store)
There are hundreds of products — the full catalog shows items in the hundreds and includes seasonal collections, fan-favorite picks, and even rotating limited items. (Mythical Store)
Merch isn’t just decorative. Many items come with charity ties — certain pieces are labeled as benefiting charitable causes. (Mythical Store)
2. Pin of the Month Program
One unique offering is the Pin of the Month subscription — a limited edition enamel pin program where subscribers get a collectible pin each month. These typically have small daily windows to buy individual pins or you can subscribe. (Mythical Store)
This is the kind of thing that doesn’t feel like typical online merch: it’s structured as a subscription collector model, not just one-off products.
3. The Mythical Society (Connected Offerings)
The site links out to broader Mythical community stuff like Mythical Society — a fan membership platform that often includes exclusive content, early merch, special events, and more. (Mythical Store)
It’s not clear how much of this is fully integrated versus linked out (the society itself sometimes runs on a different domain), but the store serves as a central brand portal.
4. Information Pages
Under the menu, you’ll find pages about:
About Us — what Mythical stands for, their mission to inspire connection through curiosity and comedy, and a bit about Rhett & Link’s history. (Mythical Store)
Other Mythical Channels — links to Mythical 24/7, Mythical Kitchen, Pride, etc. (Mythical Store)
These feel less like news pages and more like context for the brand.
How It Ties Into the Larger Mythical Brand
To make sense of mythical.com you’ve got to understand Mythical as more than a merch site — it’s the retail and brand touchpoint for an entertainment ecosystem that works like this:
Content draws the audience — day in, day out through viral YouTube episodes and podcasts.
Community builds around that content — fans engage online and in social media.
Merch and experiences give fans physical ways to participate — this is where mythical.com fits in. (Mythical Store)
This isn't a random online store — it’s tightly integrated with the identity and culture of Rhett & Link’s work.
Examples of Typical Items You’ll See
I checked the active collections and sale categories — there’s a wide range, and products get updated over time. Here’s what’s typical:
Be Your Mythical Best hoodies and tees – classic brand slogans. (Mythical Store)
GMM-themed mugs and puzzles tied directly to Good Mythical Morning. (Mythical Store)
Pins of the Month standalone and subscription offerings. (Mythical Store)
Sale items like sticker pajama sets or discounted tees. (Mythical Store)
That gives you a sense — it’s merch that only a fan would recognize by name.
Business and Brand Positioning
From business profiles (e.g., LinkedIn), Mythical is more than just a store:
They’re a lifestyle brand with a strong entertainment backbone. (LinkedIn)
They’ve donated or contributed to charities (e.g., LGBT centers, Make-A-Wish, St. Jude, NAACP, and more). (Mythical Store)
They operate multi-platform with Instagram, Facebook, TikTok, and Twitch engagement. (Mythical Store)
It’s a creative business engine built around personality and community — not a generic ecommerce play.
Limits of the Site Itself
A few practical notes:
It’s not a comprehensive content portal. You won’t watch full episodes on mythical.com itself — that still lives on YouTube and podcast platforms. (Mythical Store)
The merch section sometimes has region-specific quirks (e.g., U.S. shipping banners). (Mythical Store)
The site can block some browsing elements if not logged (store admin locks) — suggesting they run some parts as Shopify. (Mythical Store)
Key Takeaways
mythical.com is the official store and brand site for Mythical Entertainment, primarily selling merchandise tied to Rhett & Link’s content. (Mythical Store)
It’s backed by a major internet entertainment company with worldwide audiences on YouTube and beyond. (Mythical Store)
The products are not generic — they’re fan culture items, from apparel to pins, mugs, puzzles, and more. (Mythical Store)
The company connects deeply with its community through podcasts, shows, fan club offerings, and charity initiatives. (Mythical Store)
Mythical.com is just one piece of the broader Mythical ecosystem — but an important one because it’s where fans can carry part of the brand into their daily lives. (LinkedIn)
FAQ
Q: Is mythical.com a content platform?
No. It’s primarily a merchandise store tied to the Mythical brand. You still consume most video content on YouTube or other platforms. (Mythical Store)
Q: Who owns Mythical?
The company was founded and is run by Rhett McLaughlin and Link Neal, creators of Good Mythical Morning. (Mythical Store)
Q: Can I watch shows on mythical.com?
Direct streaming isn’t the focus — the site links to brand pages and community info, but main video content lives on YouTube / podcast platforms. (Mythical Store)
Q: Do the items support charity?
Some merch products are labeled as supporting charity causes, yes. (Mythical Store)
Q: Is this connected to Mythical Games?
There’s a different company called Mythical Games operating in gaming. That’s distinct from Rhett & Link’s Mythical Entertainment behind mythical.com. (Bloomberg)
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