justfab.com

December 7, 2025

What JustFab.com Is

JustFab.com is an online fashion retailer that combines a traditional e-commerce store with a subscription-based membership model focused on women’s clothing, shoes, handbags and accessories. The company is part of the TechStyle Fashion Group, which also owns other subscription fashion brands like ShoeDazzle and Fabletics.

Founded in 2010 in Los Angeles, the company has built what it calls a personalized fashion shopping experience. You can shop JustFab’s products without subscribing, but much of the platform’s business centers around its VIP membership program.

JustFab carries a range of items including footwear (boots, heels, flats, sandals), denim and other apparel, handbags, jewelry, and accessories. It’s positioned to deliver trend-forward pieces at comparatively lower prices than many department stores.

How the Subscription Works

JustFab’s VIP membership is what differentiates it from a typical online store. Here’s the basic structure:

  • Style quiz: When you sign up for an account and opt into membership, you’re prompted to take a short quiz about your style preferences and sizes. This informs what products are shown to you in your personalized boutique.
  • Monthly collection: On the first of each month, VIP members receive a curated selection of products tailored to their style.
  • Shop or skip: Members must log in and either shop or skip the month by a certain deadline (often the 5th) to avoid being charged. If you make a purchase, the monthly fee goes toward your order. If you skip, you aren’t charged. If you do nothing, the monthly fee may convert to store credit.
  • Monthly fee: The VIP membership fee is typically around $39.95 per month (amounts vary slightly with region and promotions). This fee functions as a credit toward purchases if you shop that month.

The subscription system is designed to encourage regular engagement with the site; if members don’t opt out each month, they can end up paying the fee even if they didn’t buy anything.

Non-members can still browse and buy from JustFab, but they usually pay full price without VIP discounts.

Product Range and Shopping Experience

JustFab focuses mainly on women’s fashion, and it frequently updates its inventory with new styles:

  • Footwear: From everyday flats and sneakers to boots and heels, a core part of the site’s offerings.
  • Apparel: Includes dresses, denim, tops and other clothing items.
  • Accessories: Handbags, jewelry and other small fashion items.
  • Sizes: The brand offers a range of sizes including extended women’s sizes and wide shoe widths.

The personalized boutique that members get each month is meant to streamline discovery; items shown are tailored based on your quiz and browsing history.

JustFab also offers a mobile app where users can shop their personalized selections, browse categories, and earn rewards.

Pricing, Discounts, and Value

JustFab’s pricing structure is built around the VIP membership, which is what allows members to access discounted rates:

  • VIP pricing: Members typically pay significantly less per item than non-members — sometimes 30–40% off compared to standard retail pricing.
  • First-time deals: New members often see introductory pricing offers or big discounts on their first pieces.
  • Free shipping: Orders in the US over a certain threshold (e.g., $49 or $49.95) often qualify for free standard shipping.

Critics of the platform point out that the membership model requires discipline; if members forget to log in and skip when they don’t want to buy, they could be charged and receive credits they didn’t intend to use.

Customer Reviews and Reputation

User reviews of JustFab reflect a mixed picture:

  • Positive experiences: Lots of customers praise the variety of styles, personalization, and ability to skip months when needed. Some long-term members report great experiences with comfort, fit, and customer service.
  • Challenges: Other shoppers complain about price increases over time, automatic membership charges when they didn’t intend to be billed, and occasional issues with customer service responsiveness.
  • Average ratings: On review platforms like Trustpilot, JustFab’s rating sits around the middle, indicating a range of opinions rather than overwhelmingly positive or negative.

There have also been complaints about confusing membership renewals and auto-billing, a common criticism of subscription-based retail platforms.

Pros and Cons

Here’s a quick breakdown of the main strengths and weaknesses of JustFab as reported by users and reviewers:

Pros

  • Personalized monthly boutique based on style preferences.
  • Discounts and deals for VIP members.
  • Variety of fashion categories in one place.
  • Option to skip months and save credits.

Cons

  • Monthly subscription structure can lead to unintended charges.
  • Mixed customer service experiences reported.
  • Prices and value perception vary across users.

Key Takeaways

  • JustFab.com is an online fashion retailer with a strong focus on subscription-based VIP memberships that deliver personalized monthly selections.
  • Members pay a monthly fee toward purchases but can choose to shop, skip, or earn credits depending on their needs.
  • The company sells shoes, clothing, handbags, jewelry and accessories, with sizes that accommodate several body types.
  • Value and experience vary: Many customers enjoy the curated styles and discounts, while others find the subscription confusing or inconsistent.

FAQ

Do I have to subscribe to shop at JustFab?
No. You can browse and buy without a VIP membership, but you’ll generally pay higher prices than VIP members.

What happens if I forget to skip a month?
If you don’t shop or skip by the deadline, you may be charged the membership fee and that amount could convert to store credit.

Can I cancel the VIP membership?
Yes, you can cancel, but make sure you follow the cancellation steps so you aren’t billed again. Specific cancellation processes can vary by region.

Does JustFab ship internationally?
JustFab operates in multiple countries including the US, Canada and several European regions, though shipping policies and fees differ by location.

Are products high quality?
Quality opinions vary. Some members are happy with the products, while others feel certain items don’t meet expectations. User reviews are mixed.