hersheyland.com

December 23, 2025

What Hersheyland.com Is

Hersheyland.com is a digital hub created by The Hershey Company, the big U.S. chocolate and sweets brand behind famous products like Hershey’s Milk Chocolate Bars, Hershey’s Kisses, Reese’s Peanut Butter Cups, and more. (Wikipedia)

It’s designed as a consumer-focused destination — a place where people can explore recipes, activities, product ideas, and content tied to Hershey’s brands and experiences, not just a store. According to a digital agency brief, it’s positioned as a one-stop spot for inspiration and ways to bring Hershey-inspired “goodness” into everyday life. (JPL)

During recent redesigns, Hersheyland has been expanded beyond just shopping — this isn’t simply an online shop. It’s a curated engagement site meant to connect fans with recipes, crafts, activities, celebrations, and social content tied back to Hershey. (JPL)

What You’ll Find on Hersheyland.com

Products & Recipes

The site includes pages where you can:

  • Browse and buy Hershey’s products — from chocolates and candies to drinks. (Hersheyland)

  • Explore recipes for desserts, snacks, and treats based on Hershey’s brands (like cakes, cookies, pancakes). (Hersheyland)

This positions Hersheyland as both an e-commerce tool and a digital recipe book for consumer-focused inspiration.

Creative and Seasonal Content

Beyond products, Hersheyland often includes:

  • Seasonal recipes or baking ideas. (Hersheyland)

  • Baking tips and suggestions tied to Hershey’s chocolate and candy lineups. (Hersheyland)

  • Inspiration for holidays or celebrations using Hershey’s products. (JPL)

There’s also a connected YouTube presence branded “Hersheyland,” where the focus is on how-to content — from making desserts to chocolate science and fun projects. (YouTube)

So, in practice, Hersheyland covers both shopping and storytelling — pulling Hershey’s into kitchen activities, seasonal entertaining, and creative content.

Why Hersheyland.com Exists

Brand Engagement

Hersheyland isn’t just about selling chocolate. It’s built to:

  • Give people ideas of how to use Hershey’s products (like building recipes).

  • Tie Hershey’s brands into everyday life and family activities.

  • Create content people will come back for, share, and engage with beyond just buying candy.

This reflects a shift many consumer brands are making — from pure online stores to content ecosystems that deepen connection. (JPL)

A Broader Digital Experience

Based on a digital strategy overview, Hersheyland was part of a redesign to make the Hershey digital presence more interactive and rich. Instead of a static company landing page, it’s a living space for:

  • DIY ideas.

  • Product inspiration.

  • Seasonal or cultural moments tied to Hershey products. (JPL)

The goal is to deliver useful content that keeps people engaged longer and gives reasons to return.

Key Takeaways

  • Hersheyland.com is a branded experience site built by The Hershey Company, not a neutral review or third-party site. (JPL)

  • It blends e-commerce, content, and inspiration — recipes, creative projects, product browsing. (Hersheyland)

  • The content goes beyond selling chocolate. It’s about engagement — giving people ways to bring Hershey’s into recipes and activities. (JPL)

  • There’s also an extended presence on platforms like YouTube under the same “Hersheyland” branding, focused on practical videos. (YouTube)

FAQ

Is Hersheyland.com owned by The Hershey Company?
Yes. It’s part of Hershey’s digital strategy to connect consumers with products and creative content. It’s an official brand platform. (JPL)

Can I buy Hershey products on Hersheyland.com?
Yes — the site links into store pages where you can find and buy products or browse selections tied to recipes and ideas. (Hersheyland)

Is it just a recipe site?
No. It includes recipes, but it’s also about product discovery, inspiration, and brand engagement — blending content with commerce. (JPL)

Does it include videos and social content?
Yes. There’s an official Hersheyland YouTube channel connected to it that adds practical videos and content ideas. (YouTube)

Does Hersheyland replace The Hershey Company’s main site?
Not exactly. It’s a separate consumer engagement platform focusing on inspiration and product ideas, while Hershey’s corporate site remains a destination for corporate info, investor relations, and broad company content. (The Hershey Company)