giftcards.com
GiftCards.com is a large U.S. gift-card marketplace that sells digital and physical cards from hundreds of brands, plus Visa and Mastercard gift cards.
What is GiftCards.com?
GiftCards.com is an online store built around one simple idea: let people buy many kinds of gift cards from one website.
The site says it offers gift cards from more than 450 brands, including stores, restaurants, travel companies, gaming services, and other popular businesses.
It also sells Visa and Mastercard gift cards, which give the receiver more freedom because they can be used at many places that accept those payment networks.
The company says more than $2 billion in gift cards have been sold through its platform.
Who owns GiftCards.com?
GiftCards.com is part of Blackhawk Network, a large company that works in gift cards, rewards, prepaid payments, and branded payment products.
Blackhawk Network bought GiftCards.com in 2016 as part of a move to grow its online gift-card business.
This ownership matters because GiftCards.com is not a small website that simply resells codes from unknown sellers.
Blackhawk Network has direct relationships across the gift-card and payments industry, which gives GiftCards.com access to hundreds of brands and payment products.
How does buying a gift card work?
A buyer chooses a brand, selects a value, enters delivery details, and pays through the GiftCards.com checkout system.
Many eGift cards can be sent by email or text, which makes the site useful when a gift needs to arrive quickly.
Physical gift cards can also be mailed, but processing and shipping add more time than digital delivery.
GiftCards.com says weekday orders are normally processed within 24 hours after payment, while weekend orders may need 48 to 72 hours before processing.
Does GiftCards.com charge extra fees?
Many store and restaurant gift cards have no purchase fee, but some products do cost more than the amount loaded onto the card.
Visa gift cards are an important example because GiftCards.com says their one-time purchase fees can range from $2.95 to $6.95 depending on the card and quantity.
One current Visa Virtual Account product carries a $5.95 buyer purchase fee while having no monthly fee for the person receiving it.
Physical cards can also have shipping charges, so the final checkout price matters more than the card's face value.
The company's own GiftCards.com eGift Card is different because the site says it has no purchase fee and can be redeemed for gift cards from more than 350 brands.
What makes GiftCards.com useful?
The biggest strength is choice because a shopper can compare many gift-card types without visiting each brand's website.
Digital delivery is also useful for birthdays, thank-you gifts, work rewards, and other moments when sending something fast matters.
The site also runs promotions and rewards, including discounts on selected cards and reward points on some purchases.
Some eligible Visa cards can earn up to 5% back when they are used at participating businesses through the Five Back program.
These deals can make GiftCards.com more interesting than buying the same card directly, but the value depends on the promotion available when you shop.
Is GiftCards.com legitimate?
GiftCards.com is a real business operated as part of Blackhawk Network, so the website itself is not an unknown gift-card seller.
Its public customer feedback is more mixed than the company's own marketing may suggest.
Trustpilot showed about 16,000 customer reviews and a TrustScore around 3.5 out of 5 in the results checked in August 2026.
Recent reviews include many people praising quick ordering and digital delivery, while some customers report trouble with card use, support, or the buying process.
A review score can change over time, so buyers should check recent feedback rather than rely only on an old rating.
What should buyers watch before paying?
Gift cards bought through GiftCards.com are generally final and cannot simply be returned or exchanged after an order has been processed.
That makes it important to check the brand, card value, receiver's email or phone number, and any fees before submitting payment.
Buyers should also read the rules for the exact card because expiration terms, redemption limits, and other conditions can differ between merchants.
Visa and Mastercard gift cards should not be treated like bank debit cards because GiftCards.com says its gift-card products do not provide ATM cash access.
Gift-card numbers should also be protected like cash because anyone who gets the usable card information may be able to spend the balance.
Who is GiftCards.com best for?
GiftCards.com makes the most sense for someone who wants a wide choice of brands, fast digital delivery, or a flexible Visa, Mastercard, or multi-brand gift.
It is especially useful when you know you want to give a gift card but have not decided which company should receive the money.
A direct purchase from a retailer may still be simpler when you already know the exact brand and there is no special GiftCards.com discount.
The smart way to use GiftCards.com is to compare the total price, delivery method, card rules, and current promotion before clicking the final purchase button.