zinzino.com

November 27, 2025

What Zinzino.com Is and How the Company Works

Zinzino.com is the official online presence of Zinzino, a Scandinavian health-tech and direct sales company that focuses on what it calls test-based, personalized nutrition and wellness products. The company operates widely in the global market and aims to connect scientific measurement with nutritional supplements that are tailored to an individual’s needs.

You won’t find a generic supplement store here. Zinzino’s pitch — and it’s central to how they describe themselves — is that nutrition without evidence is guesswork. They build their entire approach around that idea, claiming to use scientifically validated blood testing to pinpoint personal nutritional imbalances and then offering supplements designed to address those specific issues.

This is more than marketing language — the company has cultivated a direct selling network of independent partners who promote these products and services across markets in Europe, North America, Asia, Australia, and more.

History and Structure of Zinzino

Zinzino was founded in 2005 by Norwegian entrepreneurs Hilde and Ørjan Sæle with the ambition of taking the guesswork out of nutrition. The business grew from a small, family-run idea into a publicly listed company with shares traded on Nasdaq First North Premier Growth Market.

Over time, Zinzino expanded its footprint internationally. It opened offices and expanded distribution into more than 100 markets around the world. The company also owns research and production units — such as BioActive Foods AS and Faun Pharma AS — which play roles in product formulation, quality control, and development.

Today Zinzino blends consumer products, health testing, and direct sales, and positions itself as a company that combines science, tech, and lifestyle wellness in one model.

Core Concept: Personalized Nutrition via Testing

What sets Zinzino apart — at least in how the company frames its value — is its test-based approach to nutrition. That means they encourage customers to start with a home health test before buying products, so you have a measurable baseline.

• Most well known is the BalanceTest, a dried blood spot test that assesses your Omega-6 to Omega-3 fatty acid ratio. This ratio is something Zinzino claims matters a lot for health but that most people don’t check unless they know about it.
• The idea is simple: know where you are before you commit to a supplement plan. Then you’re “test-based” instead of guessing.
• After the initial test, Zinzino offers follow-up testing to see if the supplements you choose are making tangible changes in that ratio.

Zinzino has also been expanding beyond just fatty acid testing. They now provide gut health testing using metabolomics and other biomarker-based tests to try to capture a more complete view of personal health.

Product Range on Zinzino.com

Zinzino’s catalog covers nutritional supplements and wellness products built around their testing model. These include:

• Omega-3 and oil blends — such as BalanceOil+ with Omega-3 fatty acids, extra virgin olive oil with polyphenols, and vitamin D3. This is arguably their flagship product and is marketed as supporting brain, heart, immune health, and cellular balance.
• Immune and daily wellness supplements, like Protect+ or Xtend+ — complex nutrient blends aimed at filling gaps in micronutrient intake.
• Gut health products like Zinobiotic and other fiber blends designed to influence the microbiome and digestive function.
• Skin and lifestyle products, including skincare lines and supplements targeted at more specific wellness goals.

A key part of Zinzino’s system is that many products are offered with recommended testing so consumers can see “before and after” data. Whether this is valuable depends on your perspective and your health priorities.

Business Model: Direct Sales and Independent Partners

Zinzino is not a typical retail or strictly e-commerce supplement shop. It operates a direct selling model — meaning most sales are conducted through independent partners rather than just random website customers. Partners promote products, recruit other sellers, and earn commissions based on their sales and the sales of their team.

Direct sales naturally opens up conversations about multilevel marketing (MLM) — and Zinzino does sometimes get lumped into those discussions. Their own materials describe the structure as empowering people to improve both health and wealth. Critics and some reviewers outside the company frame it as an MLM setup because income potential depends on recruitment and building teams. Whether one characterizes it as a traditional MLM or a more modern direct selling network can vary.

From a consumer perspective, this means:

• Some people buy products directly from Zinzino.com.
• Others are introduced to Zinzino through a partner who provides guidance and sometimes a subscription plan.
• Products are often sold on a subscription basis, because the company emphasizes long-term routines rather than one-off purchases.

What Customers and Reviewers Say

Public reviews of Zinzino are mixed but reveal common themes:

• Positive reviews often highlight improved well-being, clearer understanding of personal nutrition, and benefits seen from products over time. Many users appreciate the test-based model and tangible feedback.
• Critical reviews frequently focus on issues with subscription management, customer service responsiveness, or the idea that results vary widely between individuals. Some people report issues with delivery or product taste.

This mix of feedback is typical for personalized nutrition companies where results depend on individual health starting points, adherence, and expectations.

Recent Strategic Moves

Zinzino is not standing still. In late 2025, the company took a strategic step in the omega-3 space by acquiring a significant stake in a U.S. algae-based nutrition company. The aim of this move is to secure sustainable omega-3 sources and innovate how these supplements are made in the future.

They’ve also launched more advanced health testing, expanding into areas like gut health metabolomics, which shows an interest in broadening beyond simple fatty acid balance.

Key Takeaways

• Zinzino.com is the digital home of Zinzino, a Scandinavian direct sales and health-tech company focused on test-based, personalized nutrition and wellness products.
• The company emphasizes measurable results, including blood tests that aim to pair supplements with individual health profiles rather than generic recommendations.
• Products range from Omega-3 oils to gut health and immune support supplements, often paired with testing to track progress.
• Zinzino uses a direct selling network, which shapes how products are marketed and how customers typically buy them.
• Reviews vary, with many users praising results and some criticizing service or pricing.

FAQ

Is Zinzino a regular supplement store?
No. It mixes personalized health testing with supplements and sells primarily through a direct selling network of partners.

What makes Zinzino different from other supplement brands?
The company focuses on blood tests and biomarkers to guide product recommendations rather than general, one-size-fits-all solutions.

Are results guaranteed?
Zinzino claims improvements based on testing, especially with products like BalanceOil+, but individual results can vary and are reported differently across users.

Can you buy on Zinzino.com without a partner?
Yes — you can order directly through the website, but many customers also purchase via independent partners.

Is Zinzino an MLM or pyramid?
The company describes itself as direct selling, but external observers sometimes refer to its structure as MLM-style, which can blur interpretations depending on context.