nfm.com

November 16, 2025

What nfm.com Is

NFM.com is the official online store for Nebraska Furniture Mart, one of the largest home goods retailers in North America. It’s a full-service eCommerce site where customers can browse and buy furniture, appliances, electronics, flooring, home decor, outdoor products, and more. The company behind it is a well-established American retailer that’s been in business since 1937.

Nebraska Furniture Mart brands itself as “NFM” and positions the website as a central hub for shopping — both for people who live near one of their physical store locations and for those who want to order online. The site functions like a typical retail platform: you search product categories, view availability and pricing, place items in a cart, and complete purchases with shipping or pick-up options.

The business sells products from many major brands — from mattresses and sectionals to TVs, smartphones, appliances, and gaming equipment — and often lists sales and special deals on various categories like furniture and electronics.

Who Runs nfm.com

NFM.com is run by Nebraska Furniture Mart, originally founded in Omaha, Nebraska, in 1937 by Rose Blumkin, known as “Mrs. B.” under the philosophy of selling products at low prices with honest customer service. In 1983, the company became part of the Berkshire Hathaway portfolio after selling a majority stake to Warren Buffett.

Although the company began with a single store, it has expanded to multiple large retail campuses in states like Nebraska, Kansas, Iowa, and Texas — each covering hundreds of thousands of square feet. The brand shortened its name to NFM in 2019 to support broader national recognition.

What You Can Buy on NFM.com

NFM.com is structured around broad home-and-lifestyle categories:

  • Furniture: Living room sofas, bedroom sets, mattresses, tables and chairs, office setups, outdoor furniture.
  • Appliances: Refrigerators, washers and dryers, cooktops and ovens, small kitchen appliances.
  • Electronics: TVs and home theater gear, computers and tablets, gaming consoles, audio systems, smartphones and accessories.
  • Flooring and Home Improvement: Carpet, hardwood, tiles, and accessories.
  • Outdoor & Decor: Patio sets, grills, outdoor power tools, rugs, decor items.

There are also sale and clearance sections where discounted items are listed — helpful for budget-minded shoppers.

How the Website Works

NFM.com works like a typical retail eCommerce platform:

  • It shows product categories and subcategories you can browse.
  • You can filter products, view detailed descriptions, compare specs, and look at pricing.
  • The site may display estimated shipping times and allow local store pickup for some items.
  • Checkout requires setting a location ZIP code so the site can estimate availability and delivery details.

Behind the scenes the site acts as both a catalog and a sales engine for the physical stores and their inventory, leveraging Nebraska Furniture Mart’s buying power to offer a wide range of products.

Reputation and Customer Experience

Nebraska Furniture Mart has a long history and is widely recognized as a legitimate business. People familiar with large furniture retailers in the U.S. know NFM as a major player, especially in the Midwest and Texas.

However, customer experience ratings are mixed:

  • Some users point out that inventory listings and delivery times can sometimes be inaccurate or delayed, so it’s worth checking shipping estimates carefully before buying.
  • Consumer review platforms like Yelp and BBB show that while the product selection is large, service experiences vary — with some complaints around customer service and warranty support.

This doesn’t mean the site is a scam — but like buying from many large retailers online, it’s smart to read return policies and be clear on delivery and warranty details before completing a purchase.

Key Takeaways

  • NFM.com is the official retail website of Nebraska Furniture Mart, a major U.S. home-goods retailer.
  • The site sells a wide range of furniture, appliances, electronics, flooring, and decor.
  • Nebraska Furniture Mart has a long history dating back to 1937 and is owned by Berkshire Hathaway.
  • It’s a legitimate and established business, but customer experiences vary around service, delivery, and warranties.
  • Always check shipping dates and return policies when shopping online.

FAQ

Is NFM.com a scam?
No. It’s the official online storefront for Nebraska Furniture Mart, a long-established U.S. retailer. Many customers use it safely every year.

Where is NFM based?
The company is headquartered in Omaha, Nebraska, and has large retail locations across several U.S. states.

Can you shop online only?
Yes. You can buy products directly on the site, and in many cases choose delivery or pickup.

Does NFM sell electronics?
Yes. The site includes a broad electronics department with TVs, audio gear, gaming, computers, and more.

Are there deals or discounts?
Yes. There are dedicated sale and clearance sections with discounted furniture, electronics, and other categories.