brooks.com

November 26, 2025

What Brooks.com Actually Is

Brooks.com is not what you might expect if you typed “Brooks” looking for running shoes. The domain brooks.com currently belongs to Brooks Automation, a company focused on advanced automation and robotics technologies used in semiconductor manufacturing and life sciences. Their products include automation modules, collaborative robots, semiconductor wafer handling systems, and related support services for labs and industrial customers. The company markets high-tech equipment and software in those spaces — not athletic gear.

That means if you go to brooks.com right now in a browser, you’ll land on an automation/industrial technology site, not the running shoe brand most people think of. They make complex automated systems that help factories and labs run more efficiently.

The Company People Usually Mean: Brooks Running

If what you intended by “brooks.com” was the running shoe brand, then you’re referring to Brooks Running, officially headquartered in Seattle, Washington. That company’s website is brooksrunning.com, and that’s the global flagship for their running-focused products.

Brooks Running is all about gear for runners — from daily training shoes to performance race shoes, apparel like shorts and jackets, and accessories geared toward runners of all levels. You’ll find men’s and women’s products, seasonal collections, and a community angle centered on a mantra they call “Run Happy.”

Quick Brand Snapshot: Brooks Running

  • Founded: 1914 by John Brooks Goldenberg. Originally made bathing shoes and slippers before shifting toward running footwear.
  • Headquarters: Seattle, WA, USA.
  • Specialty: Running shoes, apparel, and accessories worldwide. Products sold in about 60 countries.
  • Parent Company: Berkshire Hathaway (owns Brooks as a subsidiary).
  • Focus: Performance, comfort, motion science tech, injury prevention, and gear that supports people who run as part of a healthy lifestyle.

How Brooks Running Built Its Identity

Straight away into the brand’s background: after its early years making general footwear, Brooks shifted seriously into the running market in the early 1970s, with the surge in running popularity following competitive events like the Olympic marathon. They started designing dedicated running shoes with new materials like EVA foam that improved cushioning and responsiveness.

During the 1980s and 1990s there were some ups and downs — including a bankruptcy and ownership changes — but over time they doubled down on specialized running tech. In 2001, executives narrowed the product line to focus almost entirely on technical running footwear and performance gear. That reset helped them become one of the top brands in specialty running, especially in the U.S. by the early 2010s.

Today Brooks Running competes with other big names in the sport — Nike, Adidas, Hoka, Asics — but its identity is grounded in “gear for real runners.” Some running communities find Brooks shoes dependable and user-friendly, especially for daily-training comfort, though opinions vary among runners.

What You’ll Find on Brooks Running’s Real Site

On brooksrunning.com you’ll see multiple categories:

  • Running shoes — a range from neutral trainers to stability, racing flats, and maximal cushioning models.
  • Apparel — tops, shorts, jackets designed for running climates and conditions.
  • Accessories — socks, hats, hydration packs, and similar gear.
  • Guides and support — sizing help, running tips, and FAQs about returns and warranties.

That’s the place where runners shop online and learn about technologies like GuideRails (stability support), DNA cushioning systems, and other design elements Brooks uses to tailor comfort and performance.

Signature Products and Technology

Brooks Running shoes are known for a few standout features and models:

  • – Popular stability shoe with guided support tech.
  • – Performance-oriented shoe for speed and racing.
  • – Cushioned daily trainer with a big focus on comfort.
  • – Balanced choice for general runners.
  • – Cushioned shoe aimed at long-distance performance.

Those represent the diverse parts of Brooks’ lineup — stability, maximal cushion, racing, everyday comfort — that reflect how the brand segments its tech for different runners.

The Big Picture: Brand Positioning

Brooks Running emphasizes performance and comfort over fashion trends. Its market position leans heavily on biomechanics and functional design, and the company’s internal culture talks a lot about motion science and helping runners achieve goals.

Financially it’s doing well. In recent years, records show growth in sales and revenue, with strong demand especially in North America and expanding markets like China.

Key Takeaways

  • brooks.com right now is Brooks Automation, focused on industrial automation and robotics, not running gear.
  • The running brand you probably meant operates at brooksrunning.com, selling specialized running shoes and apparel.
  • Brooks Running has 100+ years of history, shifting over time from general footwear to dedicated performance running products.
  • They emphasize technology and comfort for runners, with signature cushioning systems and stability designs.
  • The brand is strong in the speciality running segment and continues to grow globally.

FAQ

Why doesn’t brooks.com show running shoes?
Because that domain is used by Brooks Automation, a tech/industrial company — completely separate from Brooks Running. The running brand’s official online store is brooksrunning.com.

Is Brooks Running an American company?
Yes. It’s headquartered in Seattle, Washington and produces gear for runners worldwide.

Are Brooks shoes good for beginners?
Many runners and testers consider models like the Ghost and Glycerin excellent choices for everyday training and beginner runners because of their cushioning and comfort.

Can you return shoes bought on brooksrunning.com?
Yes — the site offers return and exchange policies, detailed in their support section.