acquisition.com
What Acquisition.com Is
Acquisition.com is a private investment and advisory firm founded in 2020 by entrepreneurs Alex Hormozi and Leila Hormozi. It isn’t a typical “course-selling” company or a pure coaching brand — at its core it functions as a holding company and business growth partner that helps entrepreneurs scale companies and improves portfolio value.
It serves business owners who want to grow revenue, increase operational efficiency, and expand enterprise value. Rather than simply selling information products for profit, the firm invests capital, expertise, and resources into companies while often taking a minority stake rather than full control.
Their model includes strategic advisory work, hiring operational leaders when needed, and sometimes direct investment through a venture arm known as ACQ Ventures.
How It Works
Acquisition.com has built a layered network of offerings and services, with a few key components:
1. Scaling Workshops & Courses
They run workshops and training programs aimed at helping business owners with key areas like:
- Offer creation
- Lead generation
- Money models
- Scaling strategy
Some of these are marketed as free advanced training with videos, templates, and guides.
Workshops are often two-day, in-person events where entrepreneurs work directly with the Acquisition.com team to apply frameworks and improve growth strategies.
2. Media and Content Ecosystem
Alex and Leila are prolific content creators. They publish books, YouTube videos, social posts, and newsletters designed to attract a broad entrepreneurial audience. That content acts as a lead generator, building credibility and drawing business owners into deeper engagements.
This content strategy forms a flywheel: free or low-cost content brings in business owners, some become workshop attendees or course participants, and a smaller subset become investment partners.
3. Investment & Advisory Work
Rather than a pure coaching business, Acquisition.com invests in companies that meet certain revenue and growth criteria. The firm typically targets businesses that have proven product–market fit and demonstrate strong cash flows.
Once involved, they offer strategic guidance, operational support, and tactical frameworks that identify bottlenecks and scale opportunities, often using private equity principles without requiring owners to cede majority ownership.
Portfolio companies receive help across marketing, sales, pricing, recruitment, and profit optimization — areas where the Hormozis built expertise in their prior businesses.
4. Venture Arm — ACQ Ventures
In 2025, Acquisition.com launched ACQ Ventures, a venture capital arm to partner with smaller or earlier-stage companies. This allows them to deploy capital more widely and less hands-on than the core private equity model while still offering access to their resources.
Who Runs It
Alex Hormozi
Alex is co-founder and a managing partner. He’s an entrepreneur, investor, and author known for building and scaling multiple businesses. Before Acquisition.com he founded Gym Launch, Prestige Labs, and a lead automation platform called ALAN, all of which he scaled and, in some cases, exited successfully.
He’s also written several best-selling business books like $100M Offers and $100M Leads, which have contributed to his public brand and the firm’s visibility.
Leila Hormozi
Leila is co-founder and CEO. She’s a business operator, investor, and key strategist behind Acquisition.com’s growth. Prior to this, she partnered with Alex on various ventures and helped scale each alongside him.
Leadership Team
Beyond the Hormozis, Acquisition.com’s leadership includes roles such as:
- Sharran Srivatsaa — managing partner & president
- Ben Rodman — managing director of investments & strategy
- Neil Assur — managing director of value creation
- Zac Choi — general partner of ACQ Ventures
This leadership structure supports investment decisions, strategy development, and scaling operations for partner companies.
Business Model & Revenue Streams
Acquisition.com makes money in several ways:
- Equity in portfolio companies — they invest in businesses and benefit as those businesses grow in value.
- Workshops and paid events — revenue from live training and scaling workshops.
- Upsell opportunities — although many training modules are free or low-cost, premium offerings for deeper engagement can generate income.
- Brand leverage — Alex’s books, speaking engagements, and media content create ancillary revenue streams that support the firm’s wider ecosystem.
Notably, much of their publicly available educational content is positioned as free or accessible, which helps drive awareness and funnel entrepreneurs into paid programs or investment partnerships.
Public and Market Perception
Acquisition.com is seen by its community as a practical, growth-focused firm that emphasizes actionable frameworks and business fundamentals. Some critics (e.g., on forums like Reddit) argue that aspects of its workshop model resemble past high-ticket coaching frameworks, though the company’s core positioning centers more on investment and scaling than coaching alone.
From an HR perspective, employee reviews suggest a strong workplace culture, and the firm has received recognition as a positive place to work in professional services.
Company Mission and Philosophy
Acquisition.com’s stated mission is to make real business education accessible and to help more entrepreneurs grow profitable, sustainable companies. Their approach stresses that many owners lack three key elements: the right team (who), the right strategy (what), and the right execution framework (how). The firm aims to equip clients with all three.
This aligns with the Hormozis’ broader personal brand ethos: sharing practical business knowledge, often through free content, to empower actual growth before deeper engagements or partnerships.
Key Takeaways
- Acquisition.com is a private investment and advisory firm that helps entrepreneurs scale and improve enterprise value.
- It was founded by Alex and Leila Hormozi and combines workshops, content, and strategic investment.
- The firm’s model uses content as a flywheel to attract founders, then offers training and potential investment partnerships.
- Revenue comes from equity stakes, workshops, and ancillary brand channels.
- ACQ Ventures expands their reach into lighter, more venture-style investments.
- Their mission emphasizes practical business education and scaling fundamentals.
FAQ
Is Acquisition.com a coaching company?
It offers training and workshops, but it’s primarily an investment and advisory firm that also provides education as part of its funnel strategy.
Do you need to pay to work with them?
Some workshops and courses may be free or low-cost, but deeper partnerships typically involve revenue thresholds and investment terms.
What kinds of companies do they invest in?
They focus on businesses with proven products and growth potential, often in digital services or asset-light models.
Where are they based?
Acquisition.com is headquartered in Las Vegas, Nevada, USA.
Can anyone join a workshop?
Workshops generally have entry requirements, including business activity and revenue thresholds, to ensure participants can benefit from tactical scaling work.
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