acquisition com

November 15, 2025

What is Acquisition.com?

Acquisition.com is a private investment and advisory firm founded by entrepreneurs Alex Hormozi and Leila Hormozi. They position themselves as partners for business owners with companies generating US$1 million to US$10 million in EBITDA, offering a path to scale and increase enterprise value. (acquisition.com)

They also provide business-education content, workshops and courses (e.g., scaling, offers, leads, money models) under their brand. (acquisition.com)

Origins and Founders

Alex Hormozi is an entrepreneur and author known for previous ventures like Gym Launch and Prestige Labs. The Hormozis founded Acquisition.com to apply their experience scaling businesses into a fund/advisory model. (Wikipedia)

Their narrative: they built companies, sold stakes (e.g., Gym Launch and Prestige Labs were sold for ~US$46.2 million in 2021) and learned frameworks which they now bring to other business owners. (acquisition.com)

Business Model & Focus

Here are the key pieces of how Acquisition.com operates:

Target companies: They look for businesses in the “low mid-market” (roughly US$1 M to US$10 M in EBITDA). The aim: companies that have proven operations but haven’t yet scaled to large enterprise size. (acquisition.com)
Partnership/Minority interest: They often say they will do majority work for minority interest. Meaning they don’t necessarily take full ownership but provide their team + resources to accelerate growth. (Great Place To Work®)
Education + advisory + scaling: Beyond capital/investment, they run workshops (two-day scaling workshops), courses (offers, leads, money models) and publish books. They frame themselves not just as investors but as educators/influencers in the entrepreneurial space. (acquisition.com)
Values: Acquisition.com states their non-negotiable values: Competitive Greatness, Sincere Candor, Unimpeachable Character. These form the cultural foundation they promote. (acquisition.com)
Additional investment arm: In July 2025 they launched “ACQ Ventures” for earlier-stage tech-focused startups, signalling some diversification beyond the core mid-market focus. (Yahoo Finance)

Value Proposition & Why It Stands Out

What makes Acquisition.com different from a typical private equity firm (or business advisor) is this blend of:

Founders who have done scaling themselves (so they claim practical experience)
A combination of capital / resources + educational content / frameworks
A focus on consumer-service / small to mid size companies (not huge corporations)
An offer to business owners: you keep meaningful equity, but you get access to tools, mindset, and maybe investment to scale

In addition, their branding through social media and book publishing gives them reach and credibility. Their books (e.g., “$100M Offers”, “$100M Leads”) are top-sellers and part of the funnel to their investment/advisory side. (acquisition.com)

Also, their internal culture appears strong. They were certified by Great Place To Work in March 2024, with 100% of employees saying it’s a great place to work. (Great Place To Work®)

Services & Offerings

Here are some of their core programs:

Scaling Workshop: A two-day live event where business owners learn levers to scale their operations. They require certain eligibility (revenue threshold, business stage) to attend. (acquisition.com)
Courses: On their website they list courses such as Offers (crafting offers so compelling people buy), Leads (lead generation strategies), Money Models (monetization, business models). Some are free. (acquisition.com)
Partnership / Investment: They have a path for business owners to partner (become a “portfolio company”) with them. They offer advisory and scaling support in exchange for taking an interest in the company. (acquisition.com)
Media / Content: Regular content (books, social media, podcasts) that supports their positioning as thought-leaders for entrepreneurs.
Venture Arm: ACQ Ventures for early stage tech startups (2025 announcement) broadening their footprint. (Yahoo Finance)

What to Watch / Considerations

Not all businesses fit: Since they target a specific range (US$1M–US$10M EBITDA) and likely prefer businesses with potential for rapid scaling, if your business is much smaller or saturated in growth, they might say “not a fit”. On their website: “book a call to speak with our workshop concierge team… we require you to meet minimum requirements.” (acquisition.com)
Results vary: They have a disclaimer: “results are not typical … your results will vary depending on education, effort, application, experience and background.” (acquisition.com)
Equity vs autonomy: While they claim you may retain majority interest, partnering implies sharing control, profits, decisions to some extent. Business owners should evaluate how much control they are comfortable with.
Education + strategy works only if implemented: Workshops and courses provide frameworks, but execution still rests with the business owner and team.
General-purpose claims: Many advisory/investment firms make bold claims; while their track record looks good from their website (portfolio scaled to over US$250M in annual revenue) (acquisition.com), prospective partners should conduct due diligence: ask for case studies, references, specifics about how the support is structured.

Examples & Track Record

According to their website:

They claim their portfolio has grown to over US$250 million+ in annual revenue. (acquisition.com)
They mention that prior to Acquisition.com they (the founders) built companies (Gym Launch, Prestige Labs, ALAN) and sold them (e.g., a private equity sponsor purchased Gym Launch & Prestige Labs for US$46.2 m in 2021) and ALAN was sold via all-stock deal in 2021. (acquisition.com)
Some independent commentary: an attendee of their Scaling Workshop wrote about the experience (see Substack article) and described the event as focused on identifying business constraints and creating a roadmap to overcome them. (Boutsalis)

Why It Matters & Market Niche

In the broader investment/advisory ecosystem, Acquisition.com occupies a niche between:

The high-ticket private equity firms that acquire large companies (hundreds of millions or billions)
The typical business advisory/coach companies that offer courses but no meaningful investment or operational involvement

Acquisition.com bridges these by working with mid-sized companies (often overlooked by big PE) and bringing both capital/support + education/operations frameworks. For business owners who are in transition from founder-run small enterprise to scalable business, that can be a powerful proposition.

Additionally, the fact that they publish content and build community gives them a marketing engine which aligns them with the “entrepreneurial education” sphere — meaning they may attract business owners looking not just for capital but strategic/operational support. That could lead to a kind of peer-community, network effect.

Key Takeaways

Acquisition.com is a privately-held investment & advisory firm aimed at scaling businesses with US$1M–10M EBITDA.
Founded by Alex Hormozi and Leila Hormozi, leveraging their entrepreneurial background and content-driven audience.
Their value proposition: combine investment/partnership + education + operational frameworks to help business owners scale.
Offerings include live workshops, courses (free and paid), media content, and an investment arm.
Important for potential partners: check fit (company size, growth potential), understand terms (equity, control), and recognise that the support is conditional on execution.
Their market niche is appealing because many mid-market companies get less attention from big investors and less structured support than early-stage startups.
While they claim strong results and culture, business owners considering them should conduct due diligence — previous success doesn’t guarantee your outcome.

FAQ

Q: What size of business does Acquisition.com work with?
A: They focus on businesses generating roughly US$1 million to US$10 million in EBITDA. They note that workshop attendance and/or partnering options require meeting certain revenue thresholds and being in an industry where they believe they can add value. (acquisition.com)

Q: Do they buy companies outright or just invest?
A: Their general approach is “majority work for minority interests”. That means they often don’t take full ownership; instead they invest and partner, bring in their team/resources, and help scale the business. (Great Place To Work®)

Q: What industries do they specialise in?
A: They present a broad focus on privately-held businesses with room for scaling, rather than a specific industry vertical. That said, given their background, many of their case studies come from service-based, online, or membership/subscription businesses. Business owners should check if their industry aligns with Acquisition.com’s expertise.

Q: What are the conditions to join their workshop or partnership?
A: For their Scaling Workshop: it’s a two-day live event, and you must book a call with their workshop concierge team to determine if you’re a fit. They require you to be active in business, meet a revenue threshold, and operate in an industry where they believe they can add value. (acquisition.com)

Q: What is their culture like?
A: According to company-certification by Great Place To Work (March 2024), 100% of employees say it’s a great place to work, suggesting a strong internal culture. (Great Place To Work®)

Q: Do they guarantee success?
A: No. While they claim strong results for themselves and their portfolio, their website states results are not typical. They emphasise that success depends on your education, effort, application, experience and background. (acquisition.com)

Conclusion

If you’re a business owner who has built something stable (say US$1M+ in profit) and you’re at the point where you want to scale significantly (expand market, refine offers, improve leads, optimize business model), Acquisition.com could be a compelling option. Their combination of capital + operational frameworks + education & community sets them apart.

On the other hand, if your business is smaller, growth‐constrained, or you prefer to retain full control without external partnership, you might explore alternatives (pure coaching/advisory, smaller investment partners, internal scaling). As with any partnership of this nature, be sure to review the terms carefully, check alignment of goals, and assess the specific value they bring beyond just the “brand”.