.Com TLD blackfriday.com

blackfriday.com

October 27, 2025

What is BlackFriday.com

  • BlackFriday.com is a website whose main purpose is to aggregate and display deals, ads, and promotions tied to Black Friday — the big sales event that typically starts the holiday shopping season. (Pushly)

  • The site collects ads from many major retailers (for example, during holiday periods users might see promotions from companies like Amazon, Walmart, or BestBuy) and presents them in one centralized place for easy browsing. (Fortinet)

  • BlackFriday.com doesn’t sell products itself — rather, it works via affiliate links and partnerships with advertisers / merchants. When users click through the site to actual online stores and make purchases, BlackFriday.com earns referral revenue. (Pushly)

History and Ownership

  • The domain has been around since at least 2006. Over time it became one of the top-search results globally when people search “Black Friday deals.” (Ziff Davis)

  • At some point the ownership changed. The domain previously belonged to a company called Reinvent.com (linked with a person named Kevin Ham), but was later acquired by a larger media company, Ziff Davis. (NamePros)

Audience & Reach

  • As of late 2024, BlackFriday.com reportedly received millions of unique visitors during the critical Q4 period (the holiday shopping season). (Ziff Davis)

  • Through its affiliates and ad-driven model, the site has reportedly driven significant commerce traffic — many users click through to merchants from its listings. (Ziff Davis)

Is It Legitimate / Safe?

  • Based on public scans and trust-analysis tools, BlackFriday.com appears to be a legitimate site. One independent scan rated it 100/100 in safety and trust metrics. (Gridinsoft LLC)

  • Another review-aggregator concluded that it is “very likely not a scam — but legit and reliable.” (ScamAdviser)

  • That said: as Black Friday and holiday-shopping seasons rage, there’s a sharp increase in fake websites masquerading as deal aggregators or retailers — sometimes with malicious intent. (Fortinet)

  • Important: BlackFriday.com is not the same as all “Black Friday” sites out there. Not every domain with “blackfriday” in the name is legit — some are scams. During peak shopping times, scammers flood the web with look-alike domains hoping to steal money or data. (Fortinet)

What BlackFriday.com Offers — Pros and Cons

Pros

  • Good for quickly surveying many deals and promotions across many stores in one place. That saves you from going to each store individually.

  • Useful especially during Black Friday / holiday season when many retailers run time-sensitive deals.

  • Transparent: you follow through to official merchant sites before buying. BlackFriday.com itself doesn’t sell, so you’re buying from established retailers.

Cons / What to watch out for

  • Because BlackFriday.com uses affiliate links and deals are often time-sensitive, there is a risk of rushing decisions. “Great deal now” may not always mean best long-term value. Always check the original retailer’s history (price history, user reviews, return policy).

  • The proliferation of fake “Black Friday” themed sites: a risk is that someone could confuse BlackFriday.com with imitators. That means carefully verifying domain URL, HTTPS/security certificate, site look etc.

  • If you live outside the main markets (US, EU, etc.), many deals may not apply to your country (shipping, currency, warranty, customs).

Context: Why Deal-Aggregator Sites Like This Exist

  • Big sales events like Black Friday create demand for platforms that simplify shopping across dozens of retailers. Navigating the clutter — different stores, different sale timings — is hard. Aggregators aim to reduce the friction.

  • For advertisers and retailers, being on an aggregator like BlackFriday.com helps with reach: more visibility during high-traffic shopping windows.

  • For consumers, there’s convenience. But convenience comes at the cost of needing to vet each retailer individually (especially when buying from less-known or international sellers).

Key Takeaways

  • BlackFriday.com is a deal-aggregator website, not a store — it gathers ads from many retailers and links you to them.

  • Site has long history (since 2006) and is owned by a mainstream digital-media company; it's widely considered legitimate.

  • It can save you time when hunting deals — but you still need to exercise caution: check retailer legitimacy, shipping/return terms, and whether the “deal” is truly a good price.

  • Be aware that many fake, scammy “Black Friday” sites exist — don’t assume every similarly named domain is safe.

FAQ

Is BlackFriday.com a scam?
No, everything available suggests it is legitimate. Independent scans give it high safety/trust scores. Still, like any aggregator: treat each linked retailer separately.

Does BlackFriday.com sell goods directly?
No — it works through affiliate/referral. You’re redirected to actual retailers to make purchases.

Is BlackFriday.com global (works worldwide)?
The site itself is global — but deals it links to often come from US/Western retailers. If you shop from elsewhere, check shipping, customs, and whether retailers deliver to your country.

Can I trust deals shown there?
Treat them like leads. Use the site to find potential promotions, but verify price history, return policies, and retailer reviews before committing.

How to avoid scam “fake Black Friday” sites?
Check URL carefully, look for HTTPS, search for reviews of domain/site name — especially if it's not BlackFriday.com. If a deal seems unrealistically good, proceed with caution.