yemek.com

September 14, 2025

What Yemek.com is and why people use it

Yemek.com is a Turkish food-content platform built around recipes, cooking tips, and practical “what should I cook today?” planning. It’s not a delivery marketplace in the way Yemeksepeti is. It’s closer to a media site that tries to make everyday cooking easier: tested recipes, step-by-step photos, videos, and short editorial pieces that answer small but real kitchen problems (how to soften legumes, how to fix a watery soup, what to cook with what’s left in the fridge).

A big part of its appeal is that it’s aimed at regular home cooking, not restaurant-style perfection. The site organizes recipes by category (meat dishes, pastries, desserts, regional dishes, and so on) and leans heavily on clear measurements and repeatable results. The “tested” framing matters because a lot of users come to recipe sites after getting burned by vague instructions or missing ratios.

The content mix: recipes first, then everything around them

If you land on Yemek.com, recipes are the core product. The site highlights “easy” and “practical” recipes and pushes a lot of content that fits weeknight cooking: short prep time, familiar ingredients, predictable outcomes.

But the platform also publishes supportive content that sits next to recipes:

• Technique and “püf noktası” (tips) content: small instructional posts that fix common mistakes or explain why something fails.
• Video-first formats: many recipes are paired with videos, which is useful for steps that are hard to describe in text (dough texture, browning levels, the point where a sauce thickens).
• Lifestyle and discovery content: the platform has historically included things like venue/restaurant suggestions (“mekan önerileri”) and food trend content, which is typical for food media that wants to be more than a recipe database.

The overall structure feels like “recipe library + daily editorial.” That combination is important because people don’t only search for “chicken sauté recipe.” They also search for “what can I cook with yogurt and potatoes” or “how to rescue over-salted food.” Platforms that win in food search tend to cover both.

The mobile app: personalization and planning features

Yemek.com also runs as a mobile app on iOS and Android, and the app description tells you a lot about the product direction. Beyond browsing recipes, the app emphasizes personalization (menus suggested based on what you like), searching by cooking method or time, and finding recipes by including or excluding ingredients you have at home.

There are a few practical features that stand out:

• Saved recipes / “recipe notebook” so you can build your own shortlist.
• Shopping list creation based on the menu you pick and what ingredients you’re missing.
• User submissions (publishing your own recipe under your name), which is a classic way to increase content volume and community engagement—though quality control becomes the main challenge.
• Special-diet and health-oriented sections mentioned in the Android listing, including content for specific dietary needs (like gluten-related or diabetes-oriented content).

One detail that’s easy to miss: the app package name and store listings tie Yemek.com closely to Yemeksepeti (for example, Android uses a Yemeksepeti namespace). That’s a signal that this was built as part of a larger consumer internet ecosystem rather than a standalone recipe startup.

Where it sits in the Yemeksepeti ecosystem, and what changed recently

Public information indicates Yemek.com was established under Yemeksepeti’s umbrella around September 2014, positioned as a content platform focused on cooking tips, places, and food trends.

The bigger recent change is ownership: Yemeksepeti’s corporate newsroom has stated that Yemek.com was sold to Mediazone, and that Yemek.com would continue under Mediazone’s media network. In that statement, Yemeksepeti describes Yemek.com as an established content platform with a large audience and mentions scale indicators like having 30,000+ recipes and content pieces.

So what does that likely mean in practice? When a recipe platform moves under a digital media network, the incentives shift slightly:

• More emphasis on distribution (cross-promotion across multiple high-traffic sites).
• Stronger focus on advertising operations and brand partnerships, because networks monetize attention at scale.
• Potential expansion into adjacent formats (short video, social-first series), because networks tend to systematize content production.

Mediazone describes itself as a large digital media network in Turkey operating multiple platforms and focusing on content + technology across brands.

How people can get the most value out of Yemek.com

If you’re using Yemek.com as a regular home cook, it helps to treat it like a tool, not just a place to browse.

1. Start from constraints, not cravings. Pick cooking time, equipment (oven vs stovetop), and ingredients you need to use up, then search from there. The app explicitly supports time/method filtering and ingredient-based searching.
2. Use saved recipes as your personal index. Recipe sites are big and noisy. Saving 30–50 “proven” recipes cuts decision fatigue fast.
3. Pay attention to tips and serving notes. Yemek.com highlights “püf noktaları” (key tips) and those are often where failures happen: heat level, resting time, pan size.
4. Build shopping lists directly from a planned menu. If you cook more than a couple times a week, the shopping list feature is the kind of small thing that saves money through fewer forgotten items and fewer duplicate purchases.

Key takeaways

• Yemek.com is a Turkish recipe and food-content platform focused on tested, practical cooking.
• The platform mixes recipes with tips, videos, and broader food discovery content.
• The mobile app emphasizes personalization, ingredient-based recipe search, saving recipes, and shopping lists.
• Yemek.com started under Yemeksepeti (circa 2014) and was later sold to Mediazone, according to Yemeksepeti’s corporate newsroom.

FAQ

Is Yemek.com the same thing as Yemeksepeti?

No. Yemeksepeti is primarily an online food ordering and quick-commerce platform, while Yemek.com is a recipe and food-content site/app. They’ve been connected organizationally, and public sources describe Yemek.com as created under Yemeksepeti’s infrastructure.

Does Yemek.com have an official app?

Yes. Yemek.com is available on both Android and iOS, and the store listings describe features like personalized menus, ingredient-based search, saved recipes, and shopping lists.

Who owns Yemek.com now?

Yemeksepeti’s corporate newsroom states that Yemek.com was sold to Mediazone and will continue under that network.

What kind of recipes is it best for?

Based on how the site presents itself, it’s strongest for everyday Turkish home cooking: practical categories, step-based instructions, and “tested” recipes designed to be repeatable.

Is there a way to find recipes based on what I already have at home?

Yes. The Android app listing explicitly mentions searching by entering ingredients you have (and even ingredients you want to avoid).