tusvalesfalabella com

September 10, 2025

Looking for real discounts when shopping at Falabella in Peru? TusValesFalabella.com might be the most overlooked tool in your savings arsenal.


What Is TusValesFalabella.com Really About?

TusValesFalabella.com isn’t just another promotional site. It’s a dedicated portal where Falabella customers in Peru can grab exclusive discount vouchers—called “vales”—just by using their national ID (DNI). No points system. No app download. No unnecessary steps. Just enter your DNI, and your available vales show up.

Think of it like scanning your membership card at a grocery store and suddenly seeing discounts appear for items you already buy. It's fast, low-friction, and built to get people spending smart.


How It Works (And Why It’s Dead Simple)

Here’s the core idea: for every S/130 you spend at Falabella, you earn a S/30 vale. That’s not hypothetical. It’s the actual promo Falabella ran for months.

Let’s say someone buys a couple of jackets and a pair of shoes totaling S/260. They get two S/30 vales. Those can be applied to their next purchase. Enter tusvalesfalabella.com, punch in the DNI, and those vouchers are there, ready to use.

There’s no app to install, no password to remember. It’s stripped down, transactional, and focused on one thing: discounts.


Who's Using It—and Why It Works

Peruvian shoppers, especially frequent buyers at Falabella, are the core audience. The site’s traction is easy to see through Falabella’s official TikTok and Facebook posts. Campaigns like “Canjea HOY tus vales” have generated millions of views, encouraging customers to visit the site and redeem their offers.

It’s popular because it doesn’t ask for loyalty. You don’t need a CMR card. You’re not forced into a points game. You just shop, qualify, check tusvalesfalabella.com, and get rewarded.


How It's Different From CMR Puntos and “Paga Menos”

CMR Puntos is Falabella’s main loyalty program. You earn points when you use their CMR credit card, and those points can be redeemed for gifts, trips, even groceries. “Paga Menos” lets you pay partially with CMR points, slashing prices significantly.

TusValesFalabella.com bypasses both.

No card? Doesn’t matter. No points? Still get rewarded. It’s built for simplicity. That’s the hook. It’s for everyday shoppers who might not want to commit to the full loyalty ecosystem.


Real-World Value of the Vales

The value isn’t vague. It’s real cash back. A S/30 voucher equals roughly 23% off a S/130 purchase. Apply two vales to a S/300 buy, and suddenly your discount hits S/60. That’s not a gimmick. It’s direct savings on clothing, shoes, accessories—basically anything that falls into Falabella’s everyday catalog.

And it's stackable within limits. Some promotions allow using multiple vales in one go, up to a fixed percentage of the purchase total. Others restrict it to one vale per transaction. The fine print varies, but the baseline benefit doesn’t go away.


How Long Are Vales Valid?

Vales typically have a lifespan of about a month, sometimes less. Falabella pushes urgent CTAs like “¡ÚLTIMO DÍA!” in their marketing to get people to act fast. Miss the window, and the voucher vanishes.

This urgency drives traffic back to the store or site, which is clearly intentional. It’s gamified savings with a ticking clock.


Common Pitfalls to Avoid

  1. Trying to use expired vales. Once they’re gone, they’re gone.

  2. Not checking the site often. Falabella doesn’t always notify you directly. It’s on you to log in with your DNI and check.

  3. Misunderstanding eligibility. Vales only apply if you meet the promo’s minimum purchase requirement (e.g., S/130). And some categories (like electronics) might be excluded.


The Strategy Behind TusValesFalabella.com

This isn’t just about giving away discounts. It’s a strategic funnel.

Falabella uses tusvalesfalabella.com to:

  • Reward high spenders immediately.

  • Create repeat purchases within 30 days.

  • Bypass traditional loyalty programs and reach wider customers.

  • Boost traffic to physical and online stores without relying on app engagement.

It’s cost-effective customer retention—discounts only kick in after someone already made a qualifying purchase. That’s smart retail economics.


How It Plays With Marketing Channels

Every TikTok, Instagram reel, and Facebook post links back to the same message: “Go to tusvalesfalabella.com, enter your DNI, and use your vales today.” They’ve built an entire social media loop around this single site.

One 15-second Facebook video got over 3.5 million views in a few weeks by pushing this exact action. That’s not viral fluff. It’s engineered distribution that converts engagement into store visits.


Is It Safe to Use?

The site’s URL is simple and branded. It’s actively promoted by Falabella Perú’s official social channels. While it lacks some of the polished UI elements you’d find on falabella.com.pe, it’s still a trusted portal.

No login passwords. No credit card inputs. Just your DNI. The low data requirement makes it secure from a privacy standpoint—there’s nothing valuable for hackers to steal.


Is It Worth It?

If you shop at Falabella more than once a season, absolutely. The return is clear, the barrier is low, and it doesn’t require extra effort. It rewards existing spending without locking you into a credit product or app ecosystem.

It’s like finding a S/30 bill taped to your receipt—except now it’s on your browser.


FAQs

Do I need a CMR card to use tusvalesfalabella.com?

No. Vales are issued based on purchase amount, not payment method.

Can I use multiple vales in one transaction?

Depends on the current promotion. Some allow stacking; others don’t.

Where can I redeem the vales?

Falabella physical stores and falabella.com.pe, mostly on fashion, footwear, and accessories.

How do I check if I have vales?

Go to tusvalesfalabella.com, enter your DNI, and see your active vouchers.

Are vales transferable?

They’re tied to your DNI. Sharing them likely won’t work at checkout.


Final Take

TusValesFalabella.com isn’t some side campaign—it’s a major part of Falabella’s retention engine in Peru. It rewards real purchases with real discounts, doesn’t force app installs or credit cards, and works for the average shopper. No hoops. No clutter. Just straightforward savings tied to what you already spent.

And that’s exactly why it works.