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The Idea Behind Somos Aliadas
Picture this: a program that doesn’t just hand out money, but also lines up medical care, legal help, and even sports classes for women. That’s what Somos Aliadas—or just Aliadas—is trying to do in Guanajuato, Mexico. It’s not about charity. It’s about giving women tools to live with dignity and independence.
Why Guanajuato Needed Something Like This
Mexico has been dealing with stubborn gaps in women’s health, income, and safety for years. Guanajuato, a state known for its colonial beauty and thriving industry, isn’t immune. Many women there juggle low-paying jobs, caregiving responsibilities, and the constant risk of gender-based violence. Aliadas didn’t pop up randomly; it was born out of that reality.
In 2024, Governor Libia Dennise García Muñoz Ledo made Aliadas one of her flagship projects. She framed it as a “universal program for women.” That word—universal—matters. It signals that the program isn’t only for a niche group, but meant for every woman in the state, whether she’s a young mom in León, a teacher in Irapuato, or a retiree in San Miguel de Allende.
How the Program Works
Aliadas is built around five core areas: economy, health, care, education, and safety. Think of them like the five legs of a sturdy table. Take one away, the whole structure wobbles.
In the economy leg, there’s the Tarjeta Rosa. Imagine a pink debit card loaded with 1,000 pesos every two months. It’s not life-changing money, but for many women, it can mean groceries, transport, or a small cushion when cash runs dry. Pair that with access to microloans and business training, and suddenly it’s not just support—it’s investment.
Health is another big one. Women get a digital health pass covering up to 10 free services: mammograms, Pap smears, mental health consults, and more. Add to that discounts on medicines and programs like Ver Bien for eye care, and the promise is clear: preventive care without crushing bills.
Education shows up in scholarships and training. For women who had to drop out of school early, Aliadas offers a second shot. For moms, there are parenting workshops—already 57 women attended these in 2025. It sounds small, but ripple effects are real: better parenting guidance often leads to healthier, more resilient kids.
Then there’s the safety pillar. If a woman is facing domestic violence, she can reach out via an online chat for psychological first aid and legal advice. It’s immediate, accessible, and anonymous—critical in a place where many cases go unreported because of fear or stigma.
Who Can Join
At first, Aliadas focuses on mothers aged 25 to 45, especially those in vulnerable situations. Signing up is simple: go to somosaliadas.com, fill out a quick form, and get a registration number. Field promoters also visit neighborhoods to help women who don’t have reliable internet. All that’s needed is an official ID and proof of address.
The government’s goal is ambitious: bring over a million women into the fold. If that number sounds big, remember Guanajuato has more than 6 million residents, and roughly half are women.
Why It Matters
The benefits of Aliadas aren’t just personal; they’re systemic. Studies from the World Bank and UN Women show that when women have direct financial support and healthcare access, communities thrive. Kids stay in school longer. Families eat better. Rates of domestic violence reporting increase when women know they have legal and psychological backup.
And the economic logic is solid. McKinsey estimated that closing gender gaps in labor participation could boost Mexico’s GDP by up to 22% by 2025. Aliadas isn’t just a welfare program—it’s an economic growth strategy disguised in pink.
Challenges Ahead
Of course, programs like this face hurdles. Money is the first. Promising a million women regular financial aid plus health and education benefits takes serious, steady funding. If budgets shrink, services could stall.
There’s also geography. Urban women may find it easy to sign up and access clinics, but rural women in mountainous areas could struggle. Without careful rollout, inequalities could widen.
Corruption is another risk. Whenever cash or cards are handed out, there’s a chance of misuse. Transparency in enrollment and distribution will make or break public trust.
Finally, there’s the balance between support and dependency. If women see the Tarjeta Rosa only as free money, the larger vision of empowerment might get lost. That’s why linking it to training, healthcare, and entrepreneurship matters so much.
What Early Signs Show
Even in its early days, Aliadas has started to show activity. Parenting workshops reached dozens of women. Pharmacies offered discounts during “Pink Weekends.” Health campaigns promoted breast cancer screening and mental health consults.
The government is clearly betting on visibility. Promoters show up in public plazas, markets, and even local festivals to spread the word. The symbolism of the pink card—easy to remember, easy to spot—helps brand the program in people’s minds.
Looking Forward
For Aliadas to live up to its promise, it needs a few things:
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Real tracking of outcomes, not just sign-ups.
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Expansion beyond moms to include younger women, elderly women, and those outside traditional family roles.
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Strong partnerships with NGOs and the private sector to keep services running even if state budgets tighten.
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Clear communication so women know exactly what’s available and how to get it.
If it works, Aliadas could become a blueprint for other Mexican states—or even for federal policy. If it stumbles, it risks being remembered as another ambitious program that drowned in bureaucracy.
FAQ
What is Somos Aliadas?
It’s a social program in Guanajuato, Mexico, designed to support women with financial aid, healthcare, education, safety resources, and caregiving services.
What is the Tarjeta Rosa?
It’s a pink card linked to Aliadas that gives women 1,000 pesos every two months, along with access to discounts and program benefits.
Who can sign up?
Initially, mothers between 25 and 45 years old living in Guanajuato. Over time, the program aims to reach all women in the state.
How do women apply?
Through the website somosaliadas.com or in person with program promoters. Applicants need an ID and proof of address.
Why is this program important?
Because it doesn’t only hand out money—it builds a network of services that target healthcare, education, safety, and financial independence, tackling several barriers women face at once.
Is it permanent?
That depends on political will and funding. If future administrations back it, Aliadas could become a long-term fixture in Guanajuato’s social policy.
What’s the biggest challenge?
Keeping the program sustainable and ensuring benefits actually reach rural and marginalized women, not just those in cities.
Aliadas is still in its early steps, but its ambition is clear: to show what happens when a government treats women not as an afterthought but as the backbone of policy.
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