jaguar com

September 23, 2025

Jaguar.com: The Classic Luxury Brand Rewiring for an Electric Future

Jaguar isn’t just making cars anymore. It's scrapping its entire identity and building a new one from the ground up—fast, electric, unapologetically bold. Jaguar.com is where that shift lives online.

Jaguar’s Legacy Isn’t What They’re Selling Anymore

For most of the 20th century, Jaguar stood for sleek design, throaty engines, and leather‑trimmed British opulence. Think 1961 E‑Type: all curves and confidence, dubbed “the most beautiful car ever made” by Enzo Ferrari himself. But what’s on Jaguar.com today isn’t nostalgia. It’s a clean break.

They’re not interested in holding onto the past. The current site isn’t weighed down by heritage. It’s a full-on portal into Jaguar’s next act—an all-electric brand with fewer cars, sharper edges, and a completely reimagined identity.

Electric-Only by 2025: Not Just a Goal, a Shutdown

Jaguar isn’t “pivoting” to electric like most carmakers. It's killing off all internal combustion models. Not phasing out—shutting down. By 2025, every new Jaguar will be electric.

The I-PACE was the first to signal this shift. It’s not a half-hearted EV dressed in old clothes. It's a purpose-built electric SUV with a 90 kWh battery, 0-60 mph in 4.5 seconds, and dual electric motors delivering 394 horsepower. That’s Tesla-level performance, but wrapped in something that actually looks sculpted rather than shaped by software engineers.

Jaguar’s transformation is steered by JLR’s larger "Reimagine" strategy—an attempt to evolve from a premium automaker to what they call a "modern luxury" EV brand. The phrase gets thrown around a lot, but in Jaguar’s case, it means tighter lineups, higher price points, and more attitude per model.

The Rebrand: Bold or Misstep?

Rebranding is always risky. Jaguar’s recent one sparked a full internet brawl.

Gone is the old leaper cat badge and serifed logo. In its place: minimalist wordmarks, stripped-down iconography, and a marketing push focused on being “exuberantly modern.” They’re trying to look like a fashion house or a design studio, not a car company. The "Copy Nothing" campaign is blunt: no more playing it safe.

That’s alienated some longtime fans who wanted refinement, not reinvention. Sales dipped in several markets after the rebrand, especially across Europe. Critics argue the brand moved too fast, burning down its identity before new EVs were ready to sell. But from Jaguar’s perspective, waiting might’ve been worse. Legacy luxury brands aren’t guaranteed relevance in a post-gas world.

What You’ll Find on Jaguar.com

The site’s clean, fast, and loaded with slick visuals. It does a few things really well.

Build Your Jaguar: You can customize models down to the last detail—paint finish, wheels, upholstery. Real-time render updates make it feel more like configuring a sneaker drop than ordering a car.
Model Lineup: The current offerings lean toward SUVs—F-PACE, E-PACE, and the electric I-PACE. The XF remains one of the last sedans standing. But the real action is what’s coming next.
Electrification Hub: It’s not just specs and charging times. The site walks you through ownership basics like home charging setup, wallbox installation, and what “regenerative braking” actually feels like in daily driving.
Heritage Content: Still there, but dialed back. You’ll find nods to classics like the XK120 and XJ6, but they’re clearly positioned as history—not something Jaguar wants to revisit.
Regional Versions: Jaguar.com redirects to localized versions based on IP. The Indonesian version, for example, tailors offerings to road conditions and tax brackets, with test drive booking and service center access upfront.

Future Jaguar Models: What’s Next?

Three all-electric Jaguars are scheduled to debut starting in 2025:

A large luxury GT to replace the F-TYPE—expect a coupe with four doors, EV-only platform, and a $120K+ price tag.
A high-riding electric crossover, likely aimed at the Porsche Macan EV.
A smaller SUV for broader appeal, possibly landing in the $60K range.

Each will ride on the new JEA platform (Jaguar Electric Architecture) designed specifically for high-performance EVs, not repurposed gas platforms. That’s a big deal—Tesla’s dominance isn’t just about batteries, it’s about software-first architecture. Jaguar’s finally playing the same game.

Challenges on the Road Ahead

Reinvention isn’t free.

Cyberattacks in 2025 caused major production disruptions at JLR factories. Downtime stretched for weeks in some regions.
Sales Slump followed the rebrand, as dealerships struggled with inventory gaps between the old gas models and upcoming EVs.
EV Competition is brutal. Jaguar is going up against Porsche, BMW, Lucid, and Polestar—all of whom are years deep into the EV race.

The company’s bet is that fewer models, built with obsessive design detail, will cut through the noise.

Sustainability Isn’t a Side Project

Jaguar’s net-zero target by 2039 isn’t just PR. JLR’s entire supply chain—from aluminum sourcing to battery recycling—is under scrutiny.

They’ve already announced that every Jaguar and Land Rover will offer pure electric powertrains by 2030. And they’re cutting emissions at production facilities like Solihull and Castle Bromwich, both of which have begun solar, wind, and closed-loop water systems.

Sustainability isn’t the pitch. It’s the entry fee.

FAQs

Is Jaguar still making gas-powered cars?
Not for long. All new Jaguar models will be electric by 2025. Combustion engine production is winding down fast.

What models are currently available?
Jaguar’s 2024 lineup includes the F-PACE, E-PACE, I-PACE (EV), and XF sedan. The F-TYPE is in its final run.

Can I buy a Jaguar in Indonesia?
Yes. Jaguar Indonesia (via jaguar.co.id) offers the full lineup, with regional support for servicing, test drives, and local warranty programs.

What is the I-PACE like to drive?
Quick, quiet, and planted. It does 0–100 km/h in under 5 seconds and uses adaptive suspension for sharp cornering. It’s not trying to be a Tesla—it’s playing a different game.

Is Jaguar owned by Tata?
Yes. Tata Motors (India) owns Jaguar Land Rover, which operates both brands globally.

Is the new Jaguar branding permanent?
Yes. The rebrand includes a new logo, new typeface, and an all-electric design philosophy. It’s not a campaign—it’s the new Jaguar.

Final Thoughts

Jaguar’s transformation isn’t subtle. It’s violent, intentional, and timed to hit just before the EV market tips mainstream. Jaguar.com reflects this urgency—no filler, no fluff, just a digital showroom for what comes next.

Whether it works or not depends on execution. But one thing’s clear: the Jaguar of the past is already gone. The new one isn’t asking for nostalgia—it’s demanding attention.