beforeitsnews com
Before It’s News: What It Is, Why It Exists, and What You Should Know Before Clicking
If you’ve ever stumbled onto a headline that made you do a double-take—aliens, deep state takedowns, secret cures for cancer—there’s a good chance it came from BeforeItsNews.com.
A people-powered platform, but with a twist
Before It’s News (BIN) was created as a response to what its founders saw as a filtered media ecosystem. The idea: give regular people a platform to publish stories, commentary, and breaking news without editorial gatekeeping. That might sound like democratized journalism. In practice, it’s more like Reddit meets supermarket tabloid meets blogspot.
Anyone can create an account, write an article, and hit publish. No newsroom. No editors. No fact-checkers. The site calls itself “people-powered news,” and it means that literally.
That kind of freedom draws two very different crowds: people who feel silenced or ignored by traditional media, and people who want their version of the truth to gain traction—regardless of whether it’s actually true.
Why people keep coming back
Despite (or because of) the chaotic vibe, Before It’s News has held onto a loyal base. It’s built for an audience that’s skeptical of CNN, The New York Times, and even Fox News. These users don’t just want alternative angles—they want to burn down the whole narrative.
There’s an adrenaline rush in reading some of the headlines. “New Evidence of Alien Tech Under the Antarctic Ice!” “Proof That the Global Elites Are Planning a Reset!” Scroll long enough and you'll see claims that the COVID vaccine is a mind control device, or that celebrities have been replaced by clones.
The articles often cite unnamed whistleblowers, obscure blogs, or leaked videos that can't be verified. But that doesn’t matter to the core audience. What matters is that the story feels true—especially when it lines up with what someone already believes.
The misinformation problem
Here’s the uncomfortable truth: a huge portion of the content on BeforeItsNews.com is false, misleading, or at best, unproven.
Multiple stories from the platform have been debunked by Snopes, PolitiFact, or independent journalists. During the 2016 U.S. election cycle, the site amplified conspiracy theories that went viral on Facebook—like Pizzagate. In the early days of the pandemic, it was a go-to for stories pushing fake cures and anti-vaccine rhetoric.
According to MediaBiasFactCheck, BIN earns the rating of “Questionable Source” and is tagged for “extreme right bias” and “low factual reporting.” That’s based on repeated publication of unfounded claims and conspiracy narratives.
Tracking, monetization, and sensationalism
The site doesn’t just survive—it thrives. It’s monetized like many ad-heavy content farms. The more traffic a page gets, the more ad impressions it generates. Sensational headlines = more clicks. More clicks = more money.
Tools like Ghostery show that Before It’s News runs standard third-party trackers, from Google APIs to ad networks. Nothing unusual there, but combined with clickbait tactics, it turns the site into a content mill optimized for virality, not credibility.
And it's not just about the clicks. There’s an appeal to authorship. Publishing on BIN gives users the chance to be a “citizen journalist” and reach an audience—something mainstream news doesn’t offer them.
No accountability, no editorial layer
Here's what makes Before It’s News risky: there’s no oversight. When a story is published, it goes live. That’s it. There’s no editorial standard, and corrections—if they happen at all—are rare. The platform doesn’t guarantee the accuracy of anything it hosts. Think of it as an open microphone, but the person shouting into it has no responsibility if they’re wrong.
When traditional outlets make a mistake, there’s usually a retraction, a correction, or some sort of damage control. Not here.
You’re not the audience. You’re the amplifier.
When you share a story from BIN—especially without verifying it—you become part of the content machine. The platform’s virality hinges on users doing the distribution. Facebook, Telegram, Reddit, and X (formerly Twitter) have all been tools that pushed BIN headlines into new circles.
During high-tension moments—like election seasons, protests, or global events—Before It’s News content spreads faster than ever. And that’s when it can be dangerous.
Psychological triggers in play
Why do people believe wild stories on BIN? It’s not just about being uninformed. The site is a masterclass in exploiting cognitive biases.
-
Confirmation bias: People seek out information that reinforces their worldview.
-
Availability heuristic: The more often you hear something (even if false), the more true it feels.
-
Outgroup thinking: Many stories pit “us” against “them,” which increases loyalty to the group and distrust of outsiders.
These aren’t fringe psychological patterns—they're universal. BIN content is tailored to trigger them all at once.
A look at domain health and reach
According to tools like MXToolbox and WhoTracks.Me, BeforeItsNews.com has a healthy DNS setup and fairly standard trackers. It’s been around since at least 2009 and doesn’t appear to have frequent downtime.
Its Alexa rankings and social media presence have fluctuated over the years, but it’s clear the site continues to attract millions of visits per year. The Facebook page once had over 340,000 likes, although engagement has dropped in recent years due to algorithm changes and content moderation policies on social platforms.
FAQ
Is Before It’s News a real news site?
Technically, it’s a news publishing site, but most of the content doesn’t meet journalistic standards. There’s no fact-checking or editorial oversight.
Can anyone post on BeforeItsNews.com?
Yes. Anyone can create an account and submit stories. The platform does not require journalism credentials or background verification.
Has Before It’s News been linked to fake news?
Yes. Multiple stories from BIN have been flagged or debunked for spreading misinformation—particularly around elections, vaccines, and conspiracies.
Does the site make money from misinformation?
Indirectly, yes. The more sensational the content, the more traffic it generates. That traffic drives ad revenue.
Is it illegal to post misinformation there?
Posting false information isn’t always illegal unless it crosses into libel, incitement, or fraud. But it is ethically questionable—especially when it can harm public health or safety.
Why do people still trust it?
Distrust in mainstream media, combined with a desire for alternative viewpoints, creates a strong pull toward platforms like BIN—especially when they confirm someone’s worldview.
The bottom line
Before It’s News taps into something real: frustration with gatekeepers, a hunger for different narratives, and the thrill of secret knowledge. But that doesn’t make it reliable—or safe.
Use it if you must, but don’t confuse it with journalism. It’s not news in the traditional sense. It’s a megaphone for anyone with a keyboard and an angle. Know that before you hit “share.”
Post a Comment