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lepegasperoconganas com

August 7, 2025

Win Big with a Bag of Chips? That’s Exactly What LePegasPeroConGanas.com Offered.

Barcel turned snack time into a prize hunt. Their campaign, Le Pegas Pero Con Ganas, gave everyday chip eaters the chance to win scooters, tablets, vacations, and more. No gimmicks. Just smart packaging and a WhatsApp message.

What Is LePegasPeroConGanas.com, Really?

Think of it as a loyalty program on caffeine. Instead of earning points over time, you grabbed a bag of Takis or Chip’s, peeled off the sticker, and sent the code via WhatsApp. You were instantly in the running for real prizes—like 50" TVs, gaming consoles, or even a trip to Isla Mujeres.

The entry process was ridiculously easy. Buy the snack, spot the code, and shoot it off to 55 9317 0484. Add your name, city, email, and confirm you're 18+. That’s it. The campaign tapped into how people already behave: they snack, they scroll, they message.

The Prize Pool Wasn’t Just Flashy. It Was Legit.

Not every contest throws in vacation packages with flights, hotel, and activities included—for four people. Barcel did. There were:

  • 2 trips to Isla Mujeres, fully paid

  • 4 electric scooters

  • 4 gaming consoles

  • 24 flat-screen TVs

  • 40 tablets

That’s 74 prizes in total. Spread across eight weekly draws between October and December 2024. Each draw had winners announced publicly on the TV show Al Extremo on Azteca Uno and also listed directly on lepegasperoconganas.com.

They kept the momentum tight. Buy. Send a code. Check in Friday. Repeat. Each round reset the hype without fatiguing the audience.

How It Hooked People Instantly

Barcel didn’t just rely on chips and luck. They ran the campaign through Instagram, Facebook, YouTube Shorts, and good old broadcast television. The hashtag #LePegasPeroConGanas became a recurring call-to-action.

That matters because these brands—especially Takis—already have a cult following among Gen Z and young millennials. Barcel turned that brand equity into something tangible: a chance to win by doing what you already do—snack.

What’s more, the prizes weren’t generic “gift baskets” or lame merch. These were aspirational and useful: mobility tech, screens, travel. They matched the lifestyle of the audience. Smart move.

Why It Worked So Well

Some promotions fizzle out because they’re confusing, boring, or buried behind registration walls. Barcel stripped all of that away.

  1. WhatsApp as a platform: No app to download. No email confirmation loop. Just send a message like you would to a friend.

  2. Short event window: October 10 to November 30, 2024. Urgency was built in.

  3. Real brand power: Takis and Chip’s are already impulse buys. Adding the promo turned a habit into an event.

  4. Gamified collection: 25 unique collectible stickers kept people hunting for new bags.

Even the campaign’s name—Le Pegas Pero Con Ganas—hit the right note. It’s playful, aggressive, and tied directly to the act of opening and engaging with the snack.

What Happened After the Promotion?

Winners needed to send in some basic documents—ID, proof of address, tax ID—via email to promociones@tvazteca.com.mx to claim their prize. If they ghosted or didn’t follow through, alternates were picked.

The last batch of winners was published by December 6, 2024. Barcel made sure it stayed clean and transparent. They even registered the contest officially under SEGOB DGRTC/0815/2024, which is a regulatory must in Mexico for anything like this.

That matters. It means this wasn’t some sketchy sweepstakes—it was regulated, verifiable, and well-run.

A Format That’s Hard to Beat

This wasn’t Barcel’s first rodeo, and it showed. They paired mobile-first engagement with strong prize psychology. No loyalty points. No receipts to scan. Just instant gratification layered on top of everyday behavior.

And it’s repeatable.

Expect more brands to follow suit. The formula is proven:

  • Use products with natural impulse buy potential.

  • Give the customer just enough friction to feel like they’ve “earned” the entry.

  • Make the rewards aspirational.

  • Announce winners publicly.

It’s classic behavioral marketing, executed for modern platforms.

FAQs

Is LePegasPeroConGanas.com still active?
No. The promo ended November 30, 2024, with final winners announced on December 6.

Do I need to keep my snack package to win?
Yes. Participants needed to retain their sticker as proof, especially if they were selected as winners.

How were winners notified?
Through the Al Extremo TV show, the official site, and possibly via WhatsApp depending on how the participant entered.

Were the prizes real?
Yes. Winners received high-value items like scooters, TVs, and even all-expenses-paid vacations.

Is there another campaign coming?
Not announced yet, but Barcel typically runs major promotions like this annually.

Final Take

LePegasPeroConGanas.com wasn’t just another snack promo—it was a case study in how to do brand engagement right. It didn’t just throw products at people. It created a reason to care, a reason to act, and a reason to check back every week.

If you're a brand looking to connect with mobile-native snackers who want more than just salt and crunch, this is the format to steal.

No fluff. Just chips, codes, and winners.