ultrafeedback.com
UltraFeedback.com was the web home of an Australian research and survey business that helped organisations collect feedback, study people, and turn survey answers into useful reports.
What was UltraFeedback.com used for?
UltraFeedback.com was closely tied to UltraFeedback Pty Ltd, a research company based in Eltham, Victoria.
The business worked on market research, social research, customer feedback, health studies, and online surveys.
A Marketing.com.au research directory lists UltraFeedback as a market research company at 963 Main Road in Eltham.
The company also built web surveys that people could open from a simple UltraFeedback.com survey link.
This made the website more than a normal company brochure because it also acted as part of the research system itself.
What kind of research did UltraFeedback handle?
Public records show that UltraFeedback worked on large projects for Australian government and health organisations.
For example, a Productivity Commission report says UltraFeedback conducted a Victorian patient survey that received 16,741 completed responses.
The survey measured topics such as hospital admission, patient information, treatment, complaints, physical surroundings, and follow-up care.
This is important because it shows that UltraFeedback was trusted with research that could shape real public services.
The company also worked with VicRoads on studies about motorcycles, road use, and road safety.
A VicRoads research report explains that UltraFeedback used focus groups, online surveys, pilot testing, and live reporting during one project.
How did its online surveys work?
UltraFeedback used the web to make research faster and easier to manage.
People could receive an invitation, open a survey page, answer questions, and send their responses without mailing a paper form.
Researchers could then watch results arrive while a project was still running.
An older VicRoads motorcycle survey gave participants a direct UltraFeedback.com address for completing the questionnaire online.
The same material said individual responses would remain anonymous and contact information would be kept confidential.
That focus on privacy mattered because many projects asked people about health, experiences, opinions, or public services.
Who was behind UltraFeedback?
Research consultant Tom Holman says he ran UltraFeedback Pty Ltd for 14 years until 2013.
His current Customer Focus profile says his work includes quantitative research, qualitative research, healthcare, medical technology, sustainability, rural issues, and person-centred care.
This gives an important clue about the old website today.
UltraFeedback appears to be a past research business rather than an active modern survey platform competing with tools such as SurveyMonkey or Google Forms.
Is UltraFeedback.com still active today?
The main UltraFeedback.com website did not return a usable page when checked in August 2026, while older public documents still contain many links and references to the domain.
That means visitors should treat the domain mainly as part of the history of UltraFeedback Pty Ltd unless the website becomes active again.
Old survey links may also no longer work even when they still appear inside government reports or archived documents.
The strongest information about UltraFeedback now comes from those public records rather than from its own homepage.
Is this the same as the UltraFeedback AI project?
No, the Australian UltraFeedback.com business should not be confused with the newer artificial intelligence project called UltraFeedback.
The AI project is an open research dataset created for improving large language models through detailed feedback.
Its OpenBMB GitHub project describes thousands of prompts and responses rated for qualities such as helpfulness, honesty, truthfulness, and instruction following.
The similar name can easily confuse search results, but the two projects have different histories and purposes.
What makes UltraFeedback.com worth remembering?
UltraFeedback.com is a useful example of how online feedback tools were being used for serious research long before today’s simple survey apps became common.
Its work connected web surveys with government policy, healthcare experience, transport safety, and social research.
The lasting value of the site is therefore not its current web design but the evidence that good feedback systems can turn many small answers into information that helps organisations make better decisions.