smbplumbing.com
SMBPlumbing.com is a clever Super Mario movie marketing site that makes Mario and Luigi’s fake Brooklyn plumbing business feel almost real.
What is SMBPlumbing.com?
SMBPlumbing.com is the official web home for Super Mario Bros. Plumbing, the fictional company run by Mario and Luigi in the movie world.
The idea comes from Mario and Luigi starting a small plumbing business in Brooklyn before their much bigger adventure begins.
The site copies the look and feel of a simple local business website instead of looking like a normal movie ad.
That choice is important because visitors can play along as if the two famous game characters really fix sinks and pipes.
Is SMBPlumbing.com a real plumbing company?
No, SMBPlumbing.com is not a normal company that sends real plumbers to homes.
It is an entertainment experience connected to Nintendo and Universal Studios.
The official page itself shows copyright information for Nintendo and Universal Studios, which makes its movie connection clear.
The official Universal page for The Super Mario Bros. Movie also describes Mario and Luigi as two Brooklyn plumbers who are trying to build their plumbing business.
This means people searching for a real plumber should not treat SMB Plumbing like a normal repair service.
Why was the SMB Plumbing website created?
The website first appeared in February 2023 as part of the marketing campaign for The Super Mario Bros. Movie.
Instead of simply showing another movie trailer, the campaign built a small piece of Mario’s world on the real internet.
A matching plumbing commercial showed Mario and Luigi promoting their business in the same homemade style seen in the film.
The campaign even used the memorable phone number 929-55-MARIO, which made the joke feel much more real.
Prima Games covered the campaign when it launched and highlighted its fake customer reviews, playful pages, and Mario-themed surprises.
What could visitors find on the original site?
The first version of SMBPlumbing.com behaved like a funny local business page filled with details for fans to explore.
It introduced Mario and Luigi as plumbers serving Brooklyn and Queens.
Visitors could see the brothers’ plumbing commercial and read comments written as if customers had really hired them.
Some reviews came from characters tied to Mario and Luigi’s story, so fans could spot jokes that casual visitors might miss.
The site also included job-related material, interactive features, sound effects, hidden pages, and other small surprises.
The detailed SMBPlumbing.com history on Super Mario Wiki records many of these changing features and updates.
Why did this movie marketing idea work so well?
The strongest part of SMBPlumbing.com is that it does not spend much time telling people that it is an advertisement.
It asks fans to enter the joke instead.
A normal movie page says who stars in the film, when it opens, and where people can watch a trailer.
SMBPlumbing.com acts as if Mario and Luigi simply need more plumbing customers.
This turns a basic website into a small story that visitors can explore for themselves.
An Audiense marketing analysis noted how the plumbing site, commercial, phone number, and hidden features worked together to attract attention around the movie.
The lesson is simple because a familiar fictional world can become much more fun when people can touch a small part of it outside the movie.
What changed on SMBPlumbing.com in 2026?
The website returned in March 2026 with a new idea linked to the next Mario movie campaign.
As of August 2026, the page tells visitors that SMB Plumbing is “out of orbit” because the team is fixing pipes in another galaxy.
The message turns the old Brooklyn plumbing joke into a bridge toward the newer space-themed Mario story.
The site still lists Brooklyn and Queens and still shows the familiar 929-55-MARIO contact number.
This reuse is smart because fans who remember the 2023 campaign can quickly understand that something new is happening.
What makes SMBPlumbing.com different from a normal movie website?
Most movie websites live outside the story, while SMBPlumbing.com pretends to live inside it.
That small difference gives the site much of its charm.
Mario and Luigi are not presented only as famous video game heroes because they are also shown as two brothers trying to make a tiny business work.
The simple design, silly customer comments, phone number, and local Brooklyn theme all support that same idea.
For fans, SMBPlumbing.com is best understood as an interactive joke, a movie promotion, and a small piece of Super Mario world-building packed into one unusual .com website.