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July 24, 2025

Seenovia: The French Livestock Advisory Firm Farmers Actually Rely On
If you’re curious about how modern livestock farming in western France stays profitable, sustainable, and even attractive to younger generations, you need to look at what Seenovia’s doing. They’re not just another advisory service—they’re the backbone of smarter, tech-savvy agriculture in the region.

A Merger That Meant Business

Seenovia didn’t just appear out of nowhere. It was born from the merger of three big regional players—Atlantic Conseil Élevage, Clasel, and Élevage Conseil Loire Anjou—in 2018. That move wasn’t about empire-building. It was about combining forces to better serve over 8,000 farms, with real boots-on-the-ground knowledge and serious technical muscle.

Now headquartered in Saint-Berthevin, Seenovia’s people are out in the fields and barns of the Pays de la Loire and Charente-Maritime regions every day. Their advisors aren’t office-bound—they’re hands-on, working alongside farmers to solve the daily grind of dairy, beef, and goat farming.

Real Advice That Actually Helps

What makes Seenovia work is how they’ve structured their services. Three core areas, all tightly focused:

Seenovia Indicateurs: They gather and analyze performance data—milk yield, reproduction stats, feed intake, genetic traits. If something’s off in a herd’s output, these indicators catch it.
Seenovia Conseils: This is the brainpower. Nutritionists, reproduction specialists, farm economists—they visit farms and tailor advice to fit specific needs, not one-size-fits-all manuals.
Seenovia Services & Produits: They handle the tools and extras—like connected sensors, training workshops, or custom-made feed programs.

One example: a dairy farmer in Mayenne started using Seenovia’s feeding insights and adjusted his ration strategy. Within months, milk solids were up, and his feed costs dropped per liter. The data backed it up, and the margin per cow increased. That’s not fluff—it’s results.

Deep Roots in the Region

Seenovia isn’t spread thin trying to serve all of France. Their strength is how rooted they are in their zone—Loire-Atlantique, Mayenne, Sarthe, Vendée, Maine-et-Loire, and Charente-Maritime. That local focus means their advisors understand the climate, the soil, the feed availability, and even the quirks of regional supply chains.

They work with around 7,500 farms and help manage over 425,000 dairy cows and nearly 70,000 goats. That scale lets them pull trends and benchmarks across dozens of systems—robotic milking setups, organic operations, mixed beef-dairy farms—and give clients real perspective, not just theory.

Performance Metrics That Matter

Seenovia doesn’t just talk big—they publish hard data. Their 2021/2022 campaign results show exactly what their clients are pulling off:

Average milk yield hit over 8,300 kg per cow.
Holstein herds saw margins of €5.40 per cow on feed.
Organic herds performed even better—€5.70 margin and a higher milk price.

Margins varied across systems. Robots had lower net returns, while Normande and organic systems were punching well above average. These numbers aren’t just interesting—they guide decision-making. If one setup delivers 30% better margins with fewer inputs, that’s gold.

Not Just Advice—Community

Seenovia isn’t trying to be invisible. They run bull sales, breeding days, and hands-on workshops on everything from heat stress to AI breeding. Their events feel more like rural tech expos than dusty training sessions. They’ve built a strong following on Facebook, Instagram, and YouTube for a reason—they speak farmers’ language.

One of their standout events? The Châteaubriant bull sale. It’s not just about selling animals. It’s where you see the genetics strategy in action, talk directly with experts, and get hands-on with selection.

Preparing for the Next Generation

The ag sector has a real problem: not enough young people stepping in. Seenovia is tackling that directly. They’ve built advisory programs focused on new farmers and succession planning. These aren’t vague encouragements—they’re structured guides that help young farmers get bankable business plans and practical strategies to take over family operations or start from scratch.

They’re also investing in training their own people. Seenovia’s 600+ employees include vets, agronomists, and techs who understand how farms work. Not ivory tower theorists—people who can spot mastitis, feed conversion drops, or signs of metabolic trouble just from walking a barn.

Digital Tools That Don’t Suck

Seenovia gets that precision farming is the future, but they’re not trying to force drones and apps on people who don’t want them. Their connected tools help farmers track herds remotely, adjust feeding protocols based on real-time data, and even sync up health alerts with vet visits.

Think of it like having a fitness tracker for your herd. If a goat’s activity drops or a cow’s rumination slows, the system flags it. That’s hours saved, and often, early intervention before it costs money.

Focused on Resilience, Not Buzzwords

Sustainability isn’t just a checkbox for Seenovia. They’re working with farms shifting to low-input systems, organic methods, and agroecological practices—not because it’s trendy, but because it reduces exposure to volatile costs and improves long-term margins.

They’re also helping farms plan for climate stress—drought, heatwaves, erratic forage yields. If you’re running a pasture-based dairy system and you don’t have a summer plan, you’re in trouble. Seenovia helps build those plans, with concrete feed strategies, shelter improvements, and cashflow adjustments.

Leadership That Stays Grounded

Seenovia is run by people who’ve been in the field. President Jean-Paul Houis and General Director Philippe Royer aren’t career bureaucrats. They’ve kept the structure farmer-first, and that shows in how the company operates—no flashy corporate nonsense, just results.

The team’s connection to the broader Seenergi network and France Conseil Elevage gives them national reach when needed, but they keep their local focus sharp. That balance is rare.

No Magic—Just Smarter Farming

Seenovia doesn’t promise miracles. They help farms work smarter, make better decisions, and survive the pressure cooker of modern agriculture. They combine decades of experience, data, digital tools, and old-school know-how.

For farmers in western France, Seenovia isn’t optional—it’s the partner you want when your margins are tight, your herd’s stressed, and your kids are deciding whether they want to take over.

This is what next-gen livestock advising looks like when it's done right.