ours de la com

July 14, 2025

The Real Voice of Regional Creativity: Inside OUR(S) de la Com

This isn’t your average industry award show or media outlet. OUR(S) de la Com is where the creative pulse of Auvergne-Rhône-Alpes gets a spotlight—celebrating real people, sharp ideas, and bold campaigns that shape how brands talk, connect, and lead.

What Is OUR(S) de la Com?

At its core, OUR(S) is a regional media platform focused entirely on the fields of communication, marketing, and media. Think of it as the voice of the communications industry in Auvergne-Rhône-Alpes—one of the most dynamic regions in France. It’s not trying to be global. It’s not pretending to represent everything and everyone. Instead, it doubles down on local brilliance and the professionals who make it happen.

But OUR(S) isn’t just media in the passive sense. It’s also an active stage. Through events like Les OURS de la Com—a full-blown awards ceremony—it recognizes excellence across dozens of communication categories. From internal comms and employer branding to advertising and digital strategy, this thing is comprehensive.

The Ceremony That Means Business

The 2024 edition of the OURS de la Com awards took place inside the stunning Chapelle de la Trinité. This wasn’t some last-minute rented hotel ballroom. This was about giving the event the setting it deserved—classic architecture meets modern messaging.

Thirty-five winners were honored across a wide spread of categories. And it wasn’t just large corporations walking away with statues. Agencies, startups, nonprofits, and public sector teams all had a seat at the table. That’s the point: OUR(S) is about recognizing impact, not just budgets.

There’s also a deliberate tone to the whole event. It’s not dry or overly formal. It’s proud, creative, sometimes quirky—but always professional. You’ll see TikTok content creators mingling with brand managers from major institutions. You’ll hear local dialects. You’ll probably see someone pitch a campaign over cheese and wine in the networking session. That’s what makes it real.

The Categories Reflect Real-World Needs

This isn’t an awards show stuck in 2012. The categories grow with the industry. Some of the standouts from recent editions include:

Communication interne et marque employeur – Recognizing how companies speak to their own people, not just the public. It’s about trust, retention, and culture.
Communication publique – Where municipalities and public bodies are judged not on prestige, but on clarity, transparency, and service to citizens.
Innovation digitale – Celebrating not just flashy websites, but platforms, campaigns, and tools that shift how audiences interact and respond.
Responsabilité sociétale et environnementale – Because communication now carries ethical weight. Greenwashing won’t cut it.

What’s refreshing is that the judging panel doesn’t just tick boxes. They care about the 'why' behind a campaign—what problem it solved, what human insight drove it, how it landed.

A Media Brand That’s Doing the Work

Beyond the awards, OUR(S) is a full-fledged media brand. Their website ourscom.fr runs regular features, interviews, and breakdowns of local communication efforts. It isn’t a dumping ground for PR fluff. Their content looks into trends through the lens of practitioners—people actually doing the work in the region.

Follow their Instagram, and you’ll get a sense of how plugged-in they are. With over 2,000 followers and growing, the page (@ourscom_fr) blends behind-the-scenes moments, regional campaigns, and real-time updates on the communication scene. It’s a tight community that doesn’t feel performative. And in an age where authenticity is currency, OUR(S) is cash-rich.

Why Lyon?

You’ll notice OUR(S) is anchored in Lyon. Not Paris. Not remote. Lyon is the heart of it all. The headquarters at 56 cours Charlemagne places them physically at the intersection of historic richness and modern innovation.

Lyon isn’t just a cultural heavyweight—it’s also a serious communication hub. Plenty of major agencies, government offices, and brand outposts call it home. And OUR(S) makes sure the rest of France doesn’t forget that.

Building a Regional Identity With Teeth

Let’s be clear—this isn’t about playing small. It’s about going deep.

In the same way some brands trade global recognition for local loyalty, OUR(S) is doing the same for media. Their model? Hyper-relevant, hyper-local, highly credible.

They’re building something most media platforms fail at: a true sense of place. And when the communication world feels more chaotic than ever, that grounded identity matters.

Whether it’s launching a feature on small-town creative agencies in Haute-Savoie, or covering how a local university revamped its student outreach, OUR(S) gives visibility to stories that usually don’t make national headlines—but should.

A Community-Led Future

OUR(S) started as a digital media project, funded in part through a campaign on platforms like KissKissBankBank. That’s not just a fun fact. It says a lot about how the brand thinks.

They didn’t wait for a massive media conglomerate to bankroll them. They built with the people they wanted to serve—communication pros in the field who were tired of reading Paris-centric think pieces that ignored their reality.

That grassroots energy still runs through everything OUR(S) does. Whether it’s putting together a new print feature, launching a LinkedIn post, or hosting a panel event, it’s driven by the question: What does our community need to hear right now?

The Name Is Clever for a Reason

In French, “ours” means “bear.” But OUR(S) doubles as a play on “ours,” as in belonging to us. That double meaning isn’t just a pun. It’s a philosophy.

The brand is the community it serves. It doesn’t speak to professionals—it speaks with them. It doesn’t just analyze campaigns from afar—it celebrates the people who brought them to life.

Looking Ahead: What’s Next?

The 2025 edition is already teasing new categories, a broader geographic reach, and deeper partnerships with universities and industry associations. There’s even talk of spinning off OURS de l'Événementiel into a standalone initiative. That makes sense—event comms in France is its own beast.

More content is also moving to video. Their YouTube channel is slowly picking up steam, offering interviews, campaign breakdowns, and roundtable sessions that feel far more candid than your usual industry clips.

And here’s the kicker: OUR(S) might be a regional media outlet, but other parts of France are starting to take notes. This isn’t just a niche thing anymore—it’s a model.

Bottom line? OUR(S) de la Com isn’t trying to be everything for everyone. It’s laser-focused on one region, one industry, and one mission: showcase smart, human-first communication. That’s why people respect it. That’s why the awards matter. And that’s why more and more creatives are proud to say, “this one’s ours.”