24 ur com
Why 24ur.com is Practically Slovenia’s Digital Town Square
Ever notice how some websites feel less like news outlets and more like public meeting spots? That’s what 24ur.com has become in Slovenia—a place where the day’s headlines, weather alerts, and scandals collide in one scrolling feed.
The Origin Story That Actually Matters
24ur.com wasn’t some random startup that lucked out. It grew out of POP TV’s flagship news show, 24UR, which started back in the ‘90s. Think of it like the way CNN spun off from cable news into digital, except Slovenia-sized and a lot more tightly woven into everyday life. The site didn’t just echo the nightly broadcast—it eventually outpaced it, becoming the main source for everything from politics to which roads are clogged on a rainy Tuesday.
How Big Is It, Really?
When Slovenians say they “read the news,” odds are they mean 24ur.com. Numbers back that up. In one month, the site pulls in over 100 million page views. That’s not a typo. And here’s the kicker: about a third of those views come from phones. People aren’t just checking it at their desks—they’re glued to it on buses, at cafes, even while waiting in line at the post office.
What’s on There Besides Headlines?
Sure, you get the big political stories and global news. But the real pull is the variety. There’s the Črna kronika section, which is basically the “crime and drama” feed—accidents, arrests, the occasional jaw-dropping court case. Then there’s sports, which isn’t just football scores but full-on live coverage, interviews, and the kind of video clips that dominate group chats after a match.
Entertainment? They’ve got that too—local gossip, international celebrity updates, and TV tie-ins from POP TV. Plus, little side doors lead to niche content hubs: Vizita.si for health, Okusno.je for recipes, Zadovoljna.si for lifestyle. It’s like they took an entire magazine rack and folded it into one site.
Video Everywhere
This isn’t just a text-heavy news site. 24ur.com is wired into POP TV’s video machine. You’ll find snippets from the nightly news, full-on live streams when big stories break, and special segments like “24UR Fokus” that dig into single issues. It feels less like “watch the news” vs. “read the news” and more like one giant, blended feed.
The Weather Portal That’s Weirdly Good
Here’s something people don’t expect to be exciting: the weather section. But vreme.24ur.com has turned into a legit go-to for Slovenians. It’s not just a five-day forecast slapped on a page—it’s a clean, HTML5-built dashboard with hourly updates, radar views, and forecasts broken down by city. If you live in Ljubljana or Maribor, you’ve probably checked it before deciding whether to haul an umbrella across town.
Mobile Is Their Secret Weapon
The website is huge, but the app is where they quietly locked in loyalty. The Android version alone has over 100K installs and glowing reviews. And the design isn’t clunky—it feels like someone actually thought about how news fits into a morning commute. Push notifications buzz when something big happens, and videos load without the usual mobile headache.
Why People Keep Coming Back
Speed matters. 24ur.com is usually the first with breaking news. That “Vsak dan prvi” tagline—“Every day, first”—isn’t just marketing fluff. When something major happens, it’s where Slovenians head before anywhere else.
But there’s also breadth. A single scroll can take you from a political scandal to a new ski champion to a cooking tip, and that mix keeps people hanging around. Studies even show Slovenians spend a third of their online time on 24ur.com. That’s wild, but believable if you’ve ever fallen into the site’s endless scroll.
It’s Not All Praise
Like any dominant media outlet, 24ur.com has critics. Some argue it leans left, especially in its political coverage. Right-wing politicians have openly accused POP TV—the TV parent—of bias, which naturally spills over to the site. And sure, there’s been some griping about clickbait headlines. If you’ve seen “You Won’t Believe What Happened in Ljubljana” types of teasers, you get it.
But the site still commands trust when it matters most. Elections, floods, major court cases—people might debate tone, but they rely on 24ur.com to deliver the facts fast.
A Web of Connections
24ur.com isn’t a lone wolf—it’s part of the Pro Plus empire. That includes POP TV, Kanal A, and even VOYO, their streaming service. That cross-media reach means a story isn’t just text on a page—it might show up as a video clip on TV, a deeper dive online, and a feature on VOYO. It’s a loop that keeps readers and viewers inside their ecosystem.
What’s Next
The site isn’t slowing down. Expect more interactive stuff—think infographics you can tap through, maybe even AR weather maps down the line. Personalization is another likely step. Imagine logging in and seeing a feed tuned to your habits: your football club, your city’s weather, the kind of stories you click at 11 p.m.
They’ll keep leaning into mobile, too. Offline reading, better app integrations, maybe even more experimental video formats.
Why It Matters
24ur.com isn’t just another news portal—it’s woven into Slovenian daily life. It’s the tab open during breakfast, the push alert that interrupts dinner, the site people trust in a crisis. That’s not by accident. It’s a mix of speed, variety, and smart integration with TV and streaming that made it essential.
The bottom line? In Slovenia, if you want to know what’s happening—whether it’s a government shakeup or whether you need that umbrella—it’s the site you end up checking. Every. Single. Day.
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