SooToday.com: The News Hub Sault Ste. Marie Actually Uses
If you live in or near Sault Ste. Marie, odds are you've already heard of SooToday.com. Maybe even checked it this morning. It’s not just “another news site”—it’s the place locals turn to when they want to know what’s happening around them, whether that’s road closures, weather warnings, or why a helicopter was circling the west end at 2 a.m.
This site didn’t come out of nowhere. It grew out of a real need: people wanted faster, more reliable updates than what the old-school papers could offer. SooToday filled that gap—and then some.
It’s Local News Without the Fluff
Most of what SooToday publishes is stuff people around here actually care about. You’re not wading through three layers of national spin to figure out if your kid’s school is closed for snow. You're getting solid, straight-up local news written by journalists who live in the same city and walk the same streets.
Take city council coverage, for example. It’s not just dry transcripts or press releases—they break down what’s going on, what decisions mean for real people, and who's pushing for what behind the scenes. There’s an edge to it, and that’s refreshing.
They’re Fast—Like, Really Fast
If a big story breaks, expect it to be on SooToday before you hear it from anywhere else. Not hours later. Not next week in a print edition. Usually within minutes.
One hour you’re grabbing coffee, the next you’re reading about a major fire downtown—with photos, video, and community comments already piling in. They’ve got that real-time pulse most other outlets still struggle to match.
The Website's Built for Everyday Use
SooToday.com isn’t flashy. It’s practical. Clean layout, clear headlines, no endless pop-ups or clickbait traps. It works just as well on your phone as it does on a laptop.
The homepage gives you exactly what you need: top news, weather updates, traffic, and whatever’s buzzing in the community. Scroll a little further and you’ll find obituaries, opinion pieces, events, and even job postings.
It’s kind of like a digital bulletin board for the whole city, only better organized.
Obituaries, Classifieds, and the Stuff That Grounds a Community
Here’s where SooToday really shows its value—it handles the things big national outlets don’t even think about. Obituaries aren’t just a list of names. Families share stories. Photos. There’s a sense of care and local respect.
Same goes for the classifieds. Selling a used snowmobile? Looking for a part-time gig? Need a rental in the west end? You’ll find it here. And it’s all easy to navigate, not buried under a mess of third-party ads or confusing filters.
It's Not Just News—It’s the Whole Picture
Scroll through their feed, and you’ll hit everything from crime updates to art calls for mural projects. That balance matters. It reflects real life—yes, the city has challenges, but it also has creativity, progress, and plenty of stories worth celebrating.
A good example: their coverage of the Caston Subdivision’s history wasn’t just nostalgic filler. It brought to light how that area shaped local culture, economy, and families. Those kinds of stories don’t always go viral, but they build connection.
Weather, Live Cameras, and the Details You Actually Use
Northern Ontario weather can turn nasty quick. SooToday gives accurate, no-nonsense forecasts with enough detail to plan your day—and when a storm’s rolling in, they’re one of the few places that consistently updates conditions as they change.
The live webcams are a nice touch too. Want to check the bridge traffic or see if the waterfront's still fogged in? You can do that in a few clicks. Feels like having a personal weather scout.
Active on Social—But Still Grounded
A lot of media brands chase likes. SooToday uses social media to add value. Their Facebook page and Instagram feed aren’t just repackaged headlines. You’ll see behind-the-scenes posts, community reactions, and moments you might’ve missed if you weren’t checking regularly.
And unlike some outlets that sound like bots on X (Twitter), SooToday’s posts actually sound human. Local voice, local tone. That’s hard to fake.
Coverage of Events That Matter
From school board debates to local sports and music festivals, they’ve got someone on the ground. Not just regurgitated press releases—real coverage. Real analysis.
If the Soo Greyhounds play, expect not just the score but interviews, photos, maybe even a video recap. When a new art show opens or a local band releases an album, you’ll hear about it. That’s huge for local creators who might not get coverage anywhere else.
Backed by a Strong Network, but Still Independent
SooToday is part of the Village Media network, which includes outlets like NewmarketToday.ca and NorthernOntarioBusiness.com. That means they’ve got access to tools and support, but they still run independently when it comes to local coverage.
So while they benefit from solid infrastructure, they’re not just copying and pasting headlines from other towns. Everything is focused on Sault Ste. Marie, which is exactly what readers want.
Why It Works—and Why It Matters
Local journalism isn’t dead. It just needed to evolve. SooToday figured that out early. They dropped the print model, went digital-first, and started doing the kind of reporting people actually read.
And it’s paid off. They’ve become the voice of the city—not because they have a massive staff or a giant budget, but because they’re consistent, connected, and always present.
Final Word
SooToday.com isn’t perfect, but it’s real. It shows up for the community every single day. Whether it’s breaking news, remembering a neighbor who passed, or spotlighting a young local artist, it’s where Sault Ste. Marie checks in.
It’s not trying to be everything to everyone. It just gets what the city needs—and delivers it. Simple as that.
Want to know what’s happening in the Soo? Start there.