abastecimentodepremios com
Why abastecimentodepremios.com Is Fueling Customer Loyalty in a Smart Way
Intermarché didn’t just launch a fuel campaign—they turned an everyday habit into a reason for people to get genuinely excited about stopping at their pumps. abastecimentodepremios.com isn’t just a rewards site. It’s the backbone of a clever marketing move that blends real-world transactions with online interaction.
This isn’t one of those generic “spend and save” loyalty cards that sit forgotten in your glove box. It’s fast, active, and gives people something they actually want: the chance to win real prizes with zero hassle.
Here’s the simple idea behind it
Refuel your car with at least €40 worth of fuel at participating Intermarché stations, and you get a vinheta—basically a sticker with a unique code. Go to abastecimentodepremios.com, punch in your code, and find out immediately if you’ve won something.
What kind of prizes? Could be an instant win like a store voucher or a discount. Or you might be entered into a bigger draw for travel experiences, electronics, and other stuff people actually care about.
It’s a classic gamified promo, but with fewer hoops to jump through. You don’t need to install an app or scan receipts or sign up for newsletters that spam your inbox. Just fuel up, grab a code, check the site. Done.
Why this works better than typical loyalty programs
Most fuel reward systems are boring. Points add up slowly. Benefits feel like afterthoughts. You might need to spend hundreds before seeing any real value.
Intermarché flipped that. With abastecimentodepremios.com, there’s immediate feedback. Every time you refuel, you have a shot at something. That quick dopamine hit? That’s what keeps people coming back.
It taps into the same psychology that makes people buy scratch cards or enter raffles—except here, there’s no extra purchase. Just a reward for what you’re already doing.
The website is built for speed
The site itself is clean and fast. Load time is quick even on mobile, and it doesn’t bury users under forms or fine print. You land, you enter your code, and you find out what you got. Simple as that.
For people used to clunky reward sites or platforms that feel like they were built in 2008, this is a welcome shift.
What people are actually winning
The prizes range from 10€ in shopping credit, fuel discounts, branded gifts, all the way to what they call “dream prizes.” Think luxury experiences, high-end electronics, or weekend getaways. There’s real variety, which makes people want to participate even if they didn’t win last time.
And they’ve made a point of celebrating the winners on social media—posts from local Intermarché stores pop up regularly with photos of people holding their prizes. That makes it feel more personal and real. Not just some corporate promo with winners you never see.
Timing is everything
This isn’t a permanent program. It’s a 60-day event. That time limit matters. It adds urgency, which is a powerful driver for participation. People know they have to act now or miss out.
And the campaign has been well-timed to line up with seasonal fuel needs. Winter or summer road trips, anyone? It’s no accident the campaign rolled out during February and March. They knew people would be driving more.
Intermarché is everywhere—and that helps
Unlike niche chains, Intermarché is deeply rooted across Portugal. Urban centers, small towns, highway stops—you’ll find them. That makes the barrier to entry super low. Most people don’t need to go out of their way to join the campaign. If you’re driving, you’re already passing by one of their fuel stations.
And it’s not just big cities. Locations like Vila Pouca de Aguiar, Valongo, and Alcanena are actively promoting the campaign on their own store socials. That hyper-local push adds trust. When your neighborhood store is showing off real winners, it hits different than a corporate ad.
Social media’s amplifying the buzz
Intermarché leaned into Instagram and Facebook hard. They post updates about daily winners, new prize drops, and reminders to check your codes. People comment, share their prizes, and tag their friends. That’s a self-sustaining feedback loop of engagement.
They even push specific fuel days—like “This Wednesday is the best day to fill up,” paired with boosted incentives. These nudges drive behavior in a way traditional flyers never could.
But not everything’s perfect
A few users flagged issues early on with code entry confusion. One common complaint came from people mistakenly visiting a lookalike site (abastecimentosganhapremios.com) instead of the real one. That’s a lesson in campaign clarity—Intermarché could’ve communicated the correct URL more prominently from day one.
There was also some noise from consumer watchdog group Deco Proteste about the campaign’s transparency. That’s not unusual for big retail promotions, but it’s worth noting. Intermarché responded quickly by doubling down on site security and support, which helped keep trust intact.
Why it’s a smart long-term play
This isn’t just a sales boost. It’s brand building. Intermarché isn’t trying to get people to buy more fuel once. They want to build habit. Familiarity. If you already shop there for groceries, now you’ll get your fuel there too. If you usually go elsewhere for gas, this gives you a reason to switch—at least for now.
More importantly, it makes Intermarché feel generous, not just transactional. People like feeling rewarded for things they already do. This taps directly into that.
What comes next?
They’d be smart to evolve the platform for future promos. Imagine:
- Integrating this campaign with their grocery loyalty card
- Offering digital wallet payouts
- Running regional competitions between store locations
- Letting people track their entries and odds in real-time
They already built a great foundation. With a bit more interactivity and personalization, they could turn this into a regular feature—maybe even once a quarter instead of just once a year.
Bottom line
abastecimentodepremios.com works because it’s simple, rewarding, and actually kind of fun. It takes the boring act of refueling and turns it into a chance to win something useful or cool—without asking customers to change their habits.
That’s the key: it’s seamless. And in a world where most loyalty schemes feel like chores, that alone makes it stand out. 🛠️
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