data com

October 23, 2024

**Understanding Data in the Context of Websites: A Case Study on Data.com and Related Platforms**

In the digital age, data has become a powerful asset that shapes decision-making, optimizes processes, and drives innovation across various industries. Websites like **Data.com**, **Periksa Data**, and **Datacom** exemplify different facets of how data is collected, managed, and utilized. This article explores the intricacies of these platforms, focusing on their role in data management, privacy considerations, and their impact on businesses and individuals.

### 1. **Data.com: A Pioneer in Contact Data Management**

**Data.com** was once a go-to source for businesses seeking reliable contact information for sales and marketing purposes. Owned by Salesforce, the platform specialized in providing clean, accurate contact data that could be seamlessly integrated into the company's sales tools.

Data.com offered two primary products: **Data.com Connect** and **Data.com Clean**. **Connect** allowed users to search and share business contacts, while **Clean** ensured that Salesforce users maintained accurate, up-to-date data by automatically updating outdated or incorrect information. The goal was to improve customer relationship management (CRM) by providing verified data for prospecting and sales.

However, in 2019, Salesforce announced the end-of-life for Data.com, signaling the closure of this data service. Despite this, **Data.com** remains a case study in the importance of data accuracy and transparency, especially in sales and marketing.

The platform also set a strong precedent for data privacy. With the rise of stringent regulations like GDPR, **Data.com** implemented comprehensive privacy policies. The **Business Contact Privacy Statement** clearly outlined how business data was collected, stored, and used, ensuring that users remained informed about the lifecycle of their data.

While **Data.com** itself is no longer operational, its legacy continues through Salesforce’s **Data Cloud**. This modern data solution provides real-time customer insights by unifying various data sources, allowing businesses to personalize customer experiences across different channels.

### 2. **Periksa Data: Addressing Data Breaches in Indonesia**

In an increasingly digital world, data breaches have become a pressing concern. **Periksa Data** is an Indonesian website designed to help individuals check if their personal data has been exposed in a data breach. The name “Periksa Data” translates to “Check Data,” emphasizing its function as a tool for ensuring personal data security.

The platform allows users to input their email addresses to verify whether their information has been compromised in any known data breaches. It provides a valuable service in raising awareness about the importance of data security, especially in regions like Southeast Asia where digital infrastructure is rapidly growing but cybersecurity remains a challenge.

**Periksa Data** underscores the significance of protecting personal information in a world where data is increasingly vulnerable to leaks and cyberattacks. Its growing user base highlights a growing public consciousness about data privacy, spurred by notable incidents of data breaches in large organizations, including healthcare, banking, and e-commerce sectors.

### 3. **Datacom: Leading the Way in IT and Cloud Solutions**

**Datacom**, a technology company based in New Zealand and Australia, demonstrates how businesses can leverage data to drive innovation and streamline operations. With over 50 years of experience, **Datacom** provides IT services, cloud solutions, and data management expertise across various industries. Its success in offering secure, scalable data solutions has positioned the company as one of Australasia’s largest homegrown tech companies.

One of the key services offered by **Datacom** is the management of data centers. These centers provide businesses with secure environments to store and manage their data, offering both public and private cloud options. The company’s commitment to sustainability and efficiency has led to the development of high-performance data centers that help businesses optimize their IT infrastructure while minimizing costs.

The company's broad range of services also includes cybersecurity, a crucial aspect of modern business data management. As more companies move their operations to the cloud, ensuring the security of data has become paramount. **Datacom** helps businesses stay ahead of potential security threats by providing robust security frameworks and proactive monitoring.

**Datacom** also emphasizes the ethical use of data, ensuring compliance with regional and international data protection regulations. Its proactive approach to data management, combined with its technical expertise, has made it a trusted partner for businesses looking to innovate in a digital-first world.

### 4. **Data Privacy and Ethics: A Growing Concern**

As data becomes more central to business operations and personal lives, privacy concerns are increasingly coming to the forefront. Platforms like **Data.com**, **Periksa Data**, and **Datacom** have made significant strides in addressing these issues, but challenges remain.

One of the main concerns with the collection and use of data is ensuring that it is done ethically and in compliance with regulations. With the introduction of policies like the **General Data Protection Regulation (GDPR)** in Europe and the **California Consumer Privacy Act (CCPA)** in the United States, companies handling personal data must be more transparent about how they collect, store, and use information.

The privacy policies of platforms like **Data.com** provided clear guidelines on the usage of business contact data, helping to set a standard for other companies. At the same time, platforms like **Periksa Data** have empowered individuals to take control of their data by offering tools to check for breaches, raising awareness about cybersecurity.

For businesses, the challenge is to strike a balance between leveraging data for innovation and protecting the privacy of their customers. This has led to the rise of **privacy-first data management strategies**, where data collection and processing are built around user consent and control.

### 5. **The Future of Data-Driven Platforms**

As we look to the future, platforms like **Data.com** and **Datacom** provide valuable lessons in how data can be managed, utilized, and protected. With the rapid advancement of technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics, the amount of data generated globally is expected to grow exponentially.

**Data management platforms** of the future will need to prioritize flexibility, scalability, and security. Businesses will continue to rely on real-time data insights to personalize customer experiences, optimize operations, and drive growth. At the same time, consumers are likely to demand more control over their personal data, pushing companies to adopt more transparent and secure data practices.

Moreover, as data breaches become more common, platforms like **Periksa Data** will play an increasingly important role in helping individuals and businesses protect their information. The need for public awareness about data security will grow, as will the demand for tools that empower users to take control of their digital identities.

### Conclusion

In conclusion, data-driven platforms like **Data.com**, **Periksa Data**, and **Datacom** showcase the various ways in which data can be leveraged for business growth, personal security, and technological innovation. However, the ethical and transparent management of data remains crucial to maintaining trust in the digital ecosystem. As the importance of data continues to rise, so too will the need for robust, privacy-focused platforms that protect and empower both businesses and individuals.