rumble.com
Rumble.com is a video-sharing and livestreaming platform that combines creator monetization, subscriptions, advertising, and a company-stated focus on open expression.
What exactly is Rumble.com?
Rumble was founded in 2013 with the original goal of giving smaller video creators more tools to distribute and monetize their work, according to the company’s 2025 SEC annual report.
The website now supports uploaded videos, livestreams, short videos, channel subscriptions, comments, creator tipping, pay-per-view content, and premium programming.
Rumble also operates Rumble Studio, which lets creators produce live shows and simultaneously stream to more than seven destinations including Rumble, YouTube, Twitch, X, and Facebook.
How large is the Rumble audience?
Rumble reported an average of 57 million global monthly active users during the second quarter of 2026, up 2% from 56 million in the previous quarter, according to its Q2 2026 SEC filing.
That figure covers users measured across Rumble's website, mobile applications, and connected-TV products.
The number needs some context because Rumble introduced a consent-management system on June 11, 2026, meaning its newer audience figures combine directly observed users with statistical estimates for some people who decline analytics tracking.
Rumble also announced that Q2 2026 would be the final quarter in which it regularly reports MAUs as a main company-wide performance metric.
How does Rumble.com make money?
Advertising remains important, but Rumble has built several other revenue streams around subscriptions, creator sponsorships, video licensing, pay-per-view content, tipping, platform services, and related products.
Rumble's 2025 revenue reached $100.6 million, up 5% from $95.5 million in 2024, while its audience-monetization business generated $86.5 million of that total.
The company still recorded an $81.8 million net loss for 2025, so revenue growth should not be confused with profitability.
In Q2 2026, the Rumble video business generated a record $30.3 million in quarterly revenue, which was 21% higher than a year earlier, according to the company’s August 2026 results.
How can creators earn money on Rumble?
Creators can receive shares of advertising revenue and can also earn through subscriptions, tips, pay-per-view videos, sponsorships, and performance-based programs.
The separate Rumble Creator Program offers qualifying creators additional monthly payments based on performance while allowing them to retain ownership of their content.
Rumble says participation in that program is optional, so creators can still use the platform's other monetization features without joining it.
This mix gives creators more than one possible income source, although actual earnings depend heavily on audience size, engagement, advertising demand, and program eligibility.
What makes Rumble different from other video websites?
Rumble publicly describes its platform as supporting free expression and says it aims to apply clearly defined content standards rather than positioning itself as an unrestricted hosting service.
The distinction matters because Rumble still moderates content and maintains rules covering areas such as illegal material, sexual content, exploitation, violence, and other prohibited material.
Another difference is its emphasis on creator infrastructure, because Rumble combines public video hosting with livestream production tools, advertising technology, subscriptions, and publisher services.
Its publisher platform also allows qualifying websites to embed Rumble videos or use its video player and monetization technology outside Rumble.com itself.
Is Rumble still only a video company?
The Rumble.com website remains focused on video, but its corporate parent expanded much further after completing the acquisition of about 85.2% of Northern Data AG on June 17, 2026.
The parent company was renamed RUM Group Inc., with Rumble operating as its video business and Quake AI becoming its cloud and artificial-intelligence infrastructure business.
This structure means visitors can still treat Rumble.com as a video platform even though the publicly traded company behind it now has a much broader technology strategy.
Who may find Rumble.com useful?
Rumble.com is most relevant to viewers looking for another source of online video and to creators who want livestreaming, distribution, community, and several monetization tools under one account.
Its 57 million reported Q2 2026 monthly users and rising video revenue show that Rumble has developed into a substantial independent platform, while its continuing losses and changing corporate structure show that the business is still evolving.