ifeng.com
ifeng.com is a major Chinese-language news and multimedia portal operated by Phoenix New Media, with roots in Phoenix TV and a broad mix of news, finance, video, culture, and lifestyle content.
What is ifeng.com mainly used for?
Ifeng.com, commonly known as Phoenix Net or 凤凰网, works as a large digital media portal for Chinese-speaking readers.
Its homepage covers breaking news, finance, technology, entertainment, fashion, military affairs, sports, automobiles, property, video, and original reporting.
The company's official description says the service combines text, images, audio, and video while covering mainland China, Hong Kong, Macau, Taiwan, and international events.
This broad structure makes ifeng.com closer to a full news portal than a single-topic publication.
Who operates ifeng.com?
Ifeng.com is part of Phoenix New Media Limited, a Beijing-based digital media company whose American depositary shares trade on the New York Stock Exchange under the symbol FENG.
Phoenix New Media remains closely connected with Phoenix Media Investment, commonly associated with the Phoenix TV brand.
According to the company's 2025 Form 20-F filed with the SEC, Phoenix TV owned 55.0% of Phoenix New Media's outstanding ordinary shares and controlled 61.4% of its voting power as of March 31, 2026.
The same filing says Phoenix New Media also licenses certain Phoenix TV trademarks and copyrighted programming for its internet and mobile services.
How did the ifeng.com domain develop?
The business can trace its online history to Phoenix TV's phoenixtv.com website, which was registered in 1998.
Tianying Jiuzhou registered the ifeng.com domain in July 2007 and redirected traffic from the earlier Phoenix TV web domains to it.
Phoenix New Media Limited was then incorporated in November 2007 as the holding company for the group's new-media operations.
Its ADSs began trading on the NYSE in May 2011, giving the digital media business a separate presence in the public markets.
What content makes ifeng.com different?
Ifeng.com combines material created by its own teams with licensed professional content and programming connected to Phoenix TV.
Its news operation places strong attention on Chinese affairs, international events, business, and commentary while serving readers interested in both domestic and global stories.
The desktop site also connects users with digital books, e-commerce services, video, and interest-based content sections.
Phoenix New Media distributes material beyond the website through its news and video apps plus third-party platforms such as WeChat, Weibo, Douyin, Kuaishou, Bilibili, X, and Facebook.
How does ifeng.com make money?
Advertising remains an important source of income, but paid digital services have become increasingly significant.
Phoenix New Media reported RMB216.7 million in total revenue for Q2 2026, up 15.8% from RMB187.1 million a year earlier.
Net advertising revenue fell 4.2% year over year to RMB146.9 million, while paid-services revenue increased 106.5% to RMB69.8 million.
Paid-content revenue alone reached RMB65.8 million, an increase of 114.3%, with the company pointing to digital reading services delivered through mini-programs on third-party apps as a major driver.
Those figures show that Phoenix New Media is trying to reduce its dependence on traditional display advertising by building direct digital revenue streams.
Is ifeng.com still an active major media platform?
Yes, ifeng.com remains an actively maintained part of Phoenix New Media's core platform in 2026.
The company still defines its PC channel around ifeng.com while operating mobile news, video, digital reading, and third-party distribution channels alongside it.
Phoenix New Media also appointed Wei Xu as board chairman in May 2026, while company announcements in the second quarter identify Qi Li as chief executive officer.
The company's investor relations site continues to describe ifeng.com as the website component of its integrated internet, mobile, and video media platform.
Why does ifeng.com matter in the Chinese web market?
Ifeng.com's importance comes from the combination of a long-established media brand, a broad editorial range, and distribution across websites, apps, television-related content, and major social platforms.
Its history also shows how a traditional television organization expanded into web publishing, mobile news, video, digital reading, and other paid online services.
For international readers studying Chinese digital media, ifeng.com offers a useful example of how a large legacy-media brand has adapted its publishing and revenue model for an increasingly mobile internet audience.