soccerladuma.com
soccerladuma.com is associated with the long-running South African football publication Soccer Laduma, but readers should know that the brand’s current active website is soccerladuma.co.za and its ownership has shifted from Media24 to Novus.
What is soccerladuma.com?
Soccer Laduma is one of South Africa’s best-known dedicated football media brands, covering domestic, African and international soccer.
The publication was founded in 1997 and built its reputation through a weekly newspaper before expanding heavily into websites, mobile platforms and social media.
Its strongest coverage is aimed at South African football supporters, particularly readers following Kaizer Chiefs, Orlando Pirates, Mamelodi Sundowns, Bafana Bafana and the country’s professional leagues.
Readers can also find African football, transfer stories, interviews, match reports, opinion, Premier League coverage, European club news and major international competitions.
The important distinction is that soccerladuma.com is no longer the clearest address for the publication.
During the Media24 period, the domain was used as part of the Soccer Laduma digital operation and historical technical records show it redirecting users to the Soccer Laduma section of SNL24.
The publication has since moved back to a standalone presence at soccerladuma.co.za, which is the domain appearing in current articles, privacy information and Novus material.
Who owns Soccer Laduma now?
Soccer Laduma is currently part of Novus Media rather than Media24.
Media24 had controlled Soccer Laduma for years and incorporated the business fully after acquiring its remaining minority shareholding.
A major change occurred in 2024 when Media24 agreed to sell its Soccer Laduma and Kick Off football publishing division alongside other media assets.
South Africa’s Competition Commission approved the transaction subject to conditions, and Novus Holdings announced on November 6, 2024 that the acquisition had been successfully concluded.
Novus now describes Soccer Laduma and Kick Off as its leading sports titles, with the football operation falling under Novus Sport.
This ownership change is worth highlighting because some older Media24 pages still describe Soccer Laduma as part of SNL24, making search results potentially confusing for someone trying to determine who operates the publication today.
Current Novus corporate information and Soccer Laduma’s own privacy policy provide stronger evidence of its present status.
Is soccerladuma.com a legitimate website?
The Soccer Laduma brand is a legitimate, established South African media operation rather than an anonymous football site created recently.
Its history stretches back almost three decades, it continues to publish a physical newspaper, and its current publisher openly identifies its management, contact information and corporate ownership.
Novus Media also states that it subscribes to the Press Council of South Africa’s Code of Ethics for Print and Online Media.
The Press Council currently lists Soccer Laduma among participating publications, giving readers an independent complaints process if they believe published material breaches the code.
Those signals provide significantly more accountability than readers normally get from unbranded transfer-rumour websites or social-media accounts.
Legitimate does not, however, mean that every individual story should automatically be treated as confirmed fact.
Football reporting frequently involves sources, negotiations and transfer speculation that can change quickly or be disputed by clubs.
For example, Orlando Pirates issued a public statement in July 2025 rejecting a Soccer Laduma report involving an alleged R120 million PSV-related offer for Relebohile Mofokeng, describing the claim as false and irresponsible.
For important transfer claims, readers should therefore distinguish between confirmed announcements, direct quotations and stories attributed to unnamed sources.
How popular is Soccer Laduma?
Soccer Laduma remains a substantial digital football publication even though its print business is much smaller than it was historically.
Similarweb ranked soccerladuma.co.za as the fifth most visited website in South Africa’s soccer category in July 2026, behind Goal, LiveScore, FIFA and Kick Off.
Third-party traffic service HypeStat estimated roughly 1.4 million monthly visits to soccerladuma.co.za in September 2026 and suggested that about 94% of visits came from mobile devices.
Those numbers should be treated as estimates rather than audited analytics because services such as Similarweb, HypeStat and Semrush model traffic from external datasets.
The print trend is easier to quantify.
Figures based on South Africa’s Audit Bureau of Circulations data show Soccer Laduma recording paid weekly circulation of 17,920 copies in the second quarter of 2026.
That was up 1.6% from the previous quarter but down 21.3% year over year, illustrating how much the publication’s future increasingly depends on digital readership.
What can readers find on Soccer Laduma today?
Local South African football remains the site’s biggest strength.
Its reporting regularly covers team news, signings, coaching changes, player contracts and developments involving the country’s largest clubs.
There is also extensive Bafana Bafana coverage alongside African football and competitions such as AFCON and FIFA World Cup qualification.
International sections cover leagues and clubs outside South Africa, including the English Premier League, UEFA Champions League, Barcelona and other major European teams.
Longer interviews and features give Soccer Laduma a broader editorial mix than websites built almost entirely around scores and short transfer updates.
In 2026 the publication also expanded into sports-betting content.
Its betting pages include bookmaker reviews, bonuses, payment information and educational articles aimed primarily at South African users.
Some of this content contains affiliate links, and Soccer Laduma discloses that it can receive commissions when readers register through qualifying offers.
That commercial relationship does not automatically invalidate a review, but readers comparing bookmakers should still independently verify licensing, current bonus terms, withdrawal conditions and wagering requirements before depositing money.
What privacy information does the site disclose?
Soccer Laduma publishes a privacy policy under Novus Sport covering its websites, applications and related services.
It says information collected can include names, email addresses and other details users provide, as well as IP addresses, device information and browsing behaviour gathered through cookies and similar technologies.
The company says this information can be used to provide services, communicate with users, conduct research, improve its products and meet legal obligations.
Information may also be shared with service providers, partners or authorities where appropriate, although the policy states that personal information is not sold to third parties for marketing purposes.
Readers who simply want football news can reduce unnecessary tracking by reviewing cookie choices and avoiding registrations they do not need.
Why might soccerladuma.com and soccerladuma.co.za cause confusion?
The biggest information gap surrounding soccerladuma.com is the publication’s changing domain and ownership history.
Older search results can connect soccerladuma.com with Media24 and SNL24, while newer Soccer Laduma articles and legal pages use soccerladuma.co.za under Novus Sport.
Historic server records from 2024 also show soccerladuma.com redirecting to SNL24’s Soccer Laduma section.
Meanwhile, some Media24 pages still describe SNL24 as Soccer Laduma’s website even though Novus has completed the acquisition of the football publishing business.
For readers in 2026, soccerladuma.co.za is therefore the more useful domain to recognise when looking for the publication’s current football coverage.
Is Soccer Laduma worth using for football news?
Soccer Laduma remains particularly useful for people who want frequent coverage of South African football that major international sports websites often treat as secondary.
Its long publishing history, identifiable ownership, Press Council participation and continuing newsroom operation give it considerably stronger trust signals than anonymous football-rumour sites.
Its biggest advantage is depth around South African clubs, players and football culture.
The main caution is the same one that applies to much transfer journalism: stories based on sources or reported interest should not be confused with an official signing, bid or club announcement.
Readers who use soccerladuma.com or encounter old links should also be aware of the brand’s transition away from the old Media24/SNL24 structure.
For current Soccer Laduma coverage, soccerladuma.co.za is now the domain that best represents the publication.