soccerladuma.com
SoccerLaduma.com is best understood as a legacy web address for Soccer Laduma, the long-running South African football brand whose active digital publication now operates through SoccerLaduma.co.za under Novus Sport.
What is Soccer Laduma and what does the site cover?
Soccer Laduma is a South African football publication founded in 1997. Its editorial focus combines domestic football with African and major international competitions, making it especially relevant to readers following the Premier Soccer League, Bafana Bafana, South African players abroad, CAF competitions, transfer activity and major European leagues.
That mix is still visible in its current coverage. In early October 2026, the site was publishing stories about Bafana Bafana, South African coaching figures, local club developments, African national teams and international names such as Mohamed Salah, Lamine Yamal and Pep Guardiola. This breadth matters because Soccer Laduma is not simply a global football news aggregator. Its strongest differentiator is the South African angle it brings to football stories.
The publication also produces interviews, opinion, match reports and transfer coverage. Media24’s historical profile of the brand describes Soccer Laduma as a provider of breaking news, interviews, opinion and in-depth analysis across local and international soccer.
Is SoccerLaduma.com still the main website?
Not really. SoccerLaduma.com has historically been associated with the brand, but the current football publication is centered on SoccerLaduma.co.za. An archived technical profile of the .com domain showed it redirecting to Soccer Laduma’s former SNL24 home, which was part of Media24’s multi-brand digital platform.
That structure has since changed. Current terms reported in September 2026 identify SoccerLaduma.co.za as the Soccer Laduma website, alongside KickOff.com, under Novus. Recent Soccer Laduma articles are also being published directly on the .co.za domain.
This distinction is useful because some older search results still point to SNL24 or describe Media24 as the owner. Those pages can be historically accurate while still being outdated as guides to the brand’s present digital home.
Who owns Soccer Laduma now?
Soccer Laduma is now part of Novus Sport, within Novus Holdings. The change took effect on 31 October 2024, when Novus completed its acquisition of Media24’s Soccer Laduma and Kick Off football division, community-newspaper portfolio and On the Dot distribution business.
Novus Holdings’ 2025 annual financial statements say the combined purchase consideration for those acquired businesses was R38.5 million. The company subsequently grouped Soccer Laduma and Kick Off under Novus Sport.
This is one of the most important facts missing from many older profiles of the website. Media24 owned the brand for years, and its own Soccer Laduma page may still surface prominently in search results. For anyone assessing editorial ownership, advertising relationships or corporate control in 2026, Novus is the more relevant company.
How large is Soccer Laduma’s audience?
Exact current audience numbers are difficult to verify publicly because different measurement services count different things. Novus Holdings stated in its 2025 annual report that Soccer Laduma was among the ten most visited websites in South Africa and said it planned to grow traffic through stronger content, improved technology and tighter integration between print and digital products.
Third-party estimates should be treated as directional rather than definitive. HypeStat estimated about 1.4 million monthly visits to SoccerLaduma.co.za in September 2026, with roughly 90% of users coming from South Africa and about 94% of visits occurring on mobile devices. An Ahrefs-derived estimate, by contrast, put August 2026 organic search traffic at about 202,000 visits, 98% of it from South Africa.
Those numbers are not directly contradictory because total visits and organic-search visits measure different things, but they also show why a single traffic figure can be misleading. The stronger conclusion is that the audience remains heavily South African and strongly mobile.
Why has Soccer Laduma remained influential?
Its longevity is closely tied to a reader-first editorial culture. Soccer Laduma was founded by Peter du Toit in 1997, and early accounts of its growth describe an unusual strategy: the publication actively listened to readers and even recruited passionate readers into editorial roles.
That approach helped the print newspaper grow dramatically. Bizcommunity reported that the paper was selling about 279,000 copies a week in 2016, while older circulation data showed more than 300,000 weekly copies during earlier peak years. Those figures should not be mistaken for current circulation, but they help explain why the brand became deeply embedded in South African football culture before digital publishing became dominant.
The editorial formula also remains commercially useful. A football site focused on local clubs, supporter debate and transfer speculation can build habitual readership in a way that broader sports sites may struggle to match.
What are the site’s main strengths for football readers?
The biggest strength is local relevance. International football news is available almost everywhere, but Soccer Laduma gives prominent space to South African clubs, players, coaches and national teams. That makes it more useful for PSL and Bafana Bafana followers than a general international sports outlet.
Its second strength is publishing frequency. The site regularly updates around breaking stories, match developments, transfers and coaching news. The mix of domestic and overseas coverage also lets a reader move from a South African club story to African football or the Premier League without leaving the publication.
The main limitation is that transfer and “reportedly” driven stories should be read with the same caution applied to football media generally. Readers should distinguish confirmed club announcements, federation statements and direct interviews from reports based on unnamed sources or other publications.
Is SoccerLaduma.com a trustworthy source?
Soccer Laduma is an established sports-media brand rather than an anonymous football blog, and its decades-long publishing history gives readers useful context about who is producing the content. For South African football news, it is an important source to include in a broader reading mix.
Still, trustworthiness depends on the specific claim. Match reports, named interviews and official announcements are easier to verify than transfer rumors or speculative managerial stories. For high-stakes claims, readers should compare Soccer Laduma with official club or federation statements and at least one independent outlet.
The most practical takeaway in 2026 is simple: use SoccerLaduma.co.za for the current publication, recognize SoccerLaduma.com as a legacy address associated with the brand, and pay attention to the newer Novus Sport ownership when evaluating information about the site.