broad.com
broad.com is the official website of China’s BROAD Group, a Changsha-based manufacturer and engineering company known for industrial air-conditioning systems, prefabricated buildings, air purification, and energy-efficiency services.
What Is broad.com, and Who Operates It?
BROAD Group uses the website to introduce technologies, showcase projects, and connect prospective customers with its divisions. It is primarily a corporate information site, not an online marketplace.
The company traces its beginnings to 1988 under founder Zhang Yue. Its headquarters are at BROAD Town in Changsha, Hunan province, China. Its English-language corporate material describes an expansion from heating and cooling equipment into building construction, indoor air quality, and energy management.
The domain itself was registered on March 6, 1997. A WHOIS record checked in October 2026 lists Xin Net Technology Corporation as registrar and March 7, 2032 as its scheduled expiration date.
Is broad.com Working, and Where Is the English Website?
Yes. As of October 14, 2026, the Chinese-language homepage at www.broad.com and the English-language site at en.broad.com were accessible. The Chinese homepage links to the English version.
A check of the bare address without “www” returned an error, so visitors encountering that problem can try the www address or the English subdomain directly. That error does not mean the site has closed.
The English site offers menus for products, project examples, videos, company information, news, contact details, and business consultations. The Chinese site also displays member registration and login pages. Registration requests a mobile number, password, and SMS verification, but reading public product information does not require creating an account.
The news section listed a “2025 BROAD Top 10 News” item dated February 22, 2026, providing a recent sign of website maintenance.
What Products and Services Does BROAD Group Offer?
Its established business is large-scale cooling and heating equipment. The air-conditioning catalog covers direct-fired chillers, waste-heat chillers, lithium-bromide absorption heat pumps, packaged water-distribution equipment, combined cooling-heating-power systems, and power-efficient chillers.
These systems target factories, hotels, hospitals, commercial buildings, and other facilities needing substantial cooling capacity. In particular, waste-heat absorption equipment uses thermal energy such as steam, hot water, or exhaust heat rather than relying on electricity to drive the main refrigeration process. That does not mean an entire installation uses no electricity or produces no emissions.
Beyond HVAC, BROAD presents Holon prefabricated buildings, road and bridge systems, B-CORE structural slabs, aluminum wind-power technology, and building energy-efficiency services. Its clean-air category includes ventilation and purification products, with references to portable Mini Lung-Pro and Car Lung-Pro devices.
Why Is BROAD Known for Building Skyscrapers So Quickly?
BROAD Sustainable Building, established in 2009, applies factory manufacturing to construction. Rather than assembling most components from scratch at a building site, the system prepares standardized sections in controlled facilities and connects them after delivery.
Its best-known example is Mini Sky City, a 57-story building assembled in Changsha in 19 days in 2015. ABC News reported the project on March 11, 2015, citing company representatives and showing the company's construction footage.
BROAD subsequently promoted its Holon stainless-steel modular system and published a January 2024 item about a 26-story tower assembled in five days.
Those construction durations refer to on-site assembly, not necessarily the time spent on design, manufacturing, foundations, approvals, or preparing the site. Claims about exceptional earthquake resistance, carbon savings, or building lifespan should also be evaluated against project-specific engineering evidence and applicable regulations.
Can You Buy Products or Find Prices on broad.com?
For major equipment and building projects, broad.com mainly directs visitors toward consultation rather than showing a universal price list or immediate checkout. The cost of an absorption chiller or modular building depends on capacity, engineering requirements, shipping, local standards, and installation.
The English site's “Reservation” function is a business inquiry form asking for a category, name, contact number, email address, and message. It should not be mistaken for a confirmed appointment or purchase.
The Chinese homepage links to a separate clean-air online store, but that external storefront's current pricing and checkout availability were not verified during this review. Confirm local sales support before paying.
How Should a Business Request a Quote or Technical Details?
Start in the relevant category of the English website, then review its product descriptions and published case studies. For cooling equipment, identify the required capacity, facility location, fuel or waste-heat sources, and operating conditions. For a building project, prepare the intended use, approximate size, site location, and local approval requirements.
Next, use the website's consultation form or departmental contact information. BROAD lists its main headquarters telephone as +86-731-84086688 and maintains separate contacts for air-conditioning, sustainable buildings, clean air, and energy services. The air-conditioning section also invites prospective distributors to inquire.
Before commissioning work, request a written specification, warranty and maintenance terms, installation responsibilities, regulatory documentation, and a complete quotation. The website does not establish that every product is available in every country.
Is broad.com Legitimate, and Are Its Claims Reliable?
The site's corporate identity is supported by sources beyond its own marketing. The United Nations Global Compact participant directory identifies Broad Group as a privately held Chinese company, points to www.broad.com, and records participation beginning August 31, 2001. Independent coverage, including ABC News in 2015, also documents its construction work.
These sources establish BROAD's identity, not every efficiency percentage or environmental promise. Performance depends on building design, operating conditions, energy inputs, and measurement methods. An equipment quotation should therefore include measurable performance guarantees rather than relying solely on promotional language.
For account registration or inquiries, provide only information necessary for the request and verify the recipient before transferring sensitive documents or money.
Is broad.com Related to Broadcom or Other “Broad” Websites?
No connection should be assumed from the name. Broadcom, at broadcom.com, is a separate semiconductor and infrastructure-software company. The similarly named broadgroup.com belongs to a UK environmental consultancy, not the Chinese equipment manufacturer.
For industrial cooling, prefabricated buildings, or BROAD's environmental technologies, begin with the English corporate site and contact an authorized sales or engineering representative.